Shortly after being named NASCAR’s “most stylish driver” by GQ, Landon Cassill joined the NASCAR on NBC podcast to discuss his unconventional approaches to social media and promotion.
Cassill, who recently appeared on YouTube’s Gary Vee Show and sat courtside for Game 3 of the NBA Finals (in an appearance that gained traction on social media), has turned up in some unlikely places for a NASCAR driver, and some of it is by design. While the Cedar Rapids, Iowa, native hasn’t won in NASCAR’s national series, he has become a fixture in the Xfinity and Sprint Cup series over the past five years by grinding out consistent results with mid-tier teams.
The key to keeping a spot, though, is sponsorship, and Cassill believes in ensuring he can gain attention while working to build results. It’s why he has lobbied Front Row to consider hiring a film crew to follow him in the garage, guaranteeing some form of exposure that would help keep pace with teams whose success brings coverage.
“I like getting involved in media outside the traditional space in our sport,” Cassill said. “It’s cool to have the conversation with people who don’t really pay attention to our sport about NASCAR. It’s definitely good for me. It’s good for our sponsors.”
Cassill also discussed:
–His racing roots and what Iowa Speedway has meant to his native state;
–His sometimes irreverent approach to social media;
–How Malcolm Gladwell’s 10,000-hour rule might apply to racing;
–Earning compliments from the Sprint Cup establishment and how that could help his career.
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