Dollar General not returning to Joe Gibbs Racing, NASCAR in 2017

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Dollar General, which sponsors Matt Kenseth‘s team at Joe Gibbs Racing, announced Monday that it will not return to NASCAR after this season.

The company’s statement read:

Dollar General has had tremendous success with NASCAR and our sponsorship of Joe Gibbs Racing. We have enjoyed a great partnership with Joe Gibbs Racing and we are excited to see what the No. 20 Dollar General car driven by Matt Kenseth will accomplish during the remainder of 2016 NASCAR Sprint Cup season. Our strategy to reallocate our future marketing assets into new programs is strictly a business decision to align our priorities to better serve our customer in this rapidly changing retail environment.

Dollar General has served as Kenseth’s primary sponsor in 10 of 12 points races this season and in the Sprint All-Star Race and Sprint Unlimited exhibition races. Dollar General was the sponsor on Kenseth’s car earlier this month at Dover when he won.

Dollar General served as Kenseth’s primary sponsor in 30 points races last season and the Sprint All-Star Race and Sprint Unlimited. All five of his points victories and his Sprint Unlimited win came with Dollar General on his car.

Joe Gibbs Racing is expected to announce a replacement sponsor in the next month or so.