The Sprint Cup Series race at Chicagoland Speedway this season found its sponsor somewhere in the Chicago sewer, probably eating pizza.
The race that opens the Chase for the Sprint Cup will be sponsored by turtles. But not just any turtles. The race will be sponsored by the Teenage Mutant Ninja Turtles.
At an event in Chicago, the track announced with Danica Patrick that the Sept. 18 race will be called the Teenage Mutant Ninja Turtles 400.
Not to be confused with the movie being released in June, the race is sponsored by the cartoon series that airs on Nickelodeon. The series will also sponsor the No. 10 Chevrolet of Patrick, who is a native of Roscoe, Illinois.
“I think just like myself or any of us just tend to do things; we grow up doing what our parents exposed us to, so watching a race because there’s a race with Teenage Mutant Ninja Turtles on it might get them to watch it,” Patrick told NBC Sports as part of a conversation that will air in this week’s NASCAR on NBC podcast. “Then if Nickelodeon puts a show out or a cartoon with race car drivers who drive NASCAR, things like that could generate an interest because they grew up watching. Just like I grew up watching She-Ra, so I wanted to be She-Ra when I grew up.”