NASCAR Chairman and CEO Brian France said Friday on SiriusXM NASCAR Radio that multiple manufacturers have expressed interest in joining the sport.
“There is some interest by a couple of different manufacturers, and we would be open to that in the right conditions,’’ France said. “A lot of the car companies are understandably looking at the terrific job Toyota has done by partnering with NASCAR and the success and all the things that comes along with that.
“They’ve been an incredible success story for a car manufacturer looking to come into a sport that is very difficult to come in, compete and win every weekend, but there’s interest. This is obviously the biggest opportunity in auto racing in North America and we would probably say the world.’’
France did not offer any details, what manufacturers were interested and what that level of interest was during an interview on “Sirius Speedway.’’
Toyota joined Chevrolet, Ford and Dodge in the NASCAR Sprint Cup Series in 2007. Dodge departed after the 2012 season with Brad Keselowski winning the Sprint Cup title for the manufacturer and Team Penske.
Kyle Busch gave Toyota its first Sprint Cup title last season.