Aaron’s signs new deal with Michael Waltrip

(Photo by Matt Sullivan/Getty Images)

Aaron’s Inc., announced Tuesday that it has signed a multi-year deal with Michael Waltrip, continuing a relationship that began 16 years ago.

“Michael epitomizes the energetic personality of NASCAR and with this new agreement, we’ll be able to continue to support NASCAR and a fan base that has been an important audience for us over the past 16 years,” said Andrea Freeman, Aaron’s Vice President of Marketing in a press release. “To be able to continue our long-standing relationship with Waltrip through his racing, a media campaign, appearances and engagement with fans makes this truly a special partnership.”

Aaron’s will serve as an associate sponsor on Waltrip’s car for Sunday’s Daytona 500 and May 1 at Talladega Superspeedway. Waltrip will continue to be featured in Aaron’s TV commercials, including one that will debut during Sunday’s race and can be seen here.

Aaron’s had been a partner with Waltrip and Michael Waltrip Racing and announced last August that it planned to remain a part of the sport even with the team ceasing operations.