It may be early February, but Kentucky Speedway is thinking about the beach in early fall and a likely hot summer night.
The Speedway Motorsports Inc. track announced Thursday the renewal of one race sponsorship and a new sponsorship for another race at the 1.5-mile facility in 2016.
First, VisitMyrtleBeach.com renewed its sponsorship of the Sept. 24 Xfinity Series race, the VisitMyrtleBeach.com 300.
“Myrtle Beach returning for its third year as entitlement sponsor is a big win for Kentucky Speedway and our fans,” Speedway general manager Mark Simendinger said in a media release. “This sponsor delivers fun, whether it is at the races or with its millions of annual visitors.”
The VisitMyrtleBeach.com 300 will highlight a two-day race weekend at the Speedway, with an ARCA event the day before on Friday, Sept. 23.
One added bonus is the Xfinity race will it will serve as the kickoff for the first annual Chase for the Xfinity Series championship, which will feature 12 drivers and two elimination rounds, similar to the Chase for the Sprint Cup format. The new playoff format will also be extended to the Camping World Truck Series.
Speaking of the Truck Series, Kentucky Speedway also announced that the Thursday, July 7 Truck race will be called the “Buckle Up in Your Truck 225,” sponsored by the Kentucky Transportation Cabinet.
That race will kick off a weekend triple-header at Kentucky Speedway. The Xfinity Series races there on July 8 in the Alsco 300, while the Sprint Cup Series race on July 9 in the Quaker State 400.
“We have been partners with the Kentucky Office of Highway Safety and the ‘Click It or Ticket’ program for many years and are proud of the success they have achieved in seat belt usage,” Simendinger said. “Sponsorship of our truck race is a natural fit for the BUIYT campaign.
“Our goal is to do for trucks what we have done for cars; raise awareness and save lives.”
Kentucky Speedway made a third announcement Thursday, revealing that the University of Northwestern Ohio has extended its current “Official Education Partner of Kentucky Speedway” partnership with the track through 2018.
“UNOH is the premier name in high performance motorsports education. We are thrilled to be their partner and treasure our relationship,” Simendinger said.