(Photo by Dustin Long)

A look at this season’s primary sponsors for Sprint Cup teams

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With the NASCAR Sprint Cup season nearing, some teams have secured primary sponsorship for their cars for the year.

Things will look nearly the same as last year for some cars. For others, there will be a new look such as Nature’s Bakery sponsoring Danica Patrick for 28 races and NAPA joining Chase Elliott at Hendrick Motorsports for 24 races.

Here’s a look at the primary sponsors this season for teams that had at least one car in the top 25 a year ago (some teams provided the number of races for each primary sponsor):

JOE GIBBS RACING

Winning the championship with Kyle Busch, in one way, didn’t impact sponsorship. Dave Alpern, chief marketing officer for Joe Gibbs Racing, said primary sponsorship already was sold for all the races on that car before this season.

A championship has meaning in other ways, though.

“Many of our sponsors like to say, ‘Big brands do big things,’ ’’ he said. “The more championships that you win and the more races you win, you solidify yourself as a premier brand. I think Kyle winning the championship rises the tide for everyone on our team.’’

Alpern said that JGR is sold out with its primary sponsorships for all of its cars.

Busch’s car will have primary sponsorship from Mars Brands, which includes M&M’s, Skittles and Pedigree Dog Food. Busch also will have primary sponsorship from Interstate Batteries.

Carl Edwards’ car will have primary sponsorship from Arris, Comcast, Stanley Tools and Subway.

Denny Hamlin’s car will have primary sponsorship from FedEx and Sport Clips.

Matt Kenseth’s car will have primary sponsorship from Dollar General and DeWalt.

STEWART-HAAS RACING

Nature’s Bakery will begin its first season as a primary sponsor for Danica Patrick, while Busch Beer will serve as the primary sponsor in place of Budweiser for 12 races for Kevin Harvick.

Tony Stewart has all his primary sponsors back for his final season in the Cup but looking to fill in some gaps left from Bass Pro Shops taking several of its races to Martin Truex Jr.

Kurt Busch will have primary sponsorship from Monster Energy and Haas Automation this season.

Here’s a look at the sponsorship for each team:

Danica Patrick

28 races with Nature’s Bakery

4 races with Aspen Dental

4 races with Tax Act

2 races sold but TBA

Kevin Harvick

21 races with Jimmy John’s (including Daytona qualifying race)

12 races with Busch or Busch Light

2 races with ditech

2 races with Outback

2 races with Mobil 1

Tony Stewart

(Number of races per sponsor unavailable)

Mobil 1

Bass Pro Shops

Rush Truck Centers

Code 3 Associates

Kurt Busch

20 races with Haas Automation (includes Daytona qualifying race)

18 races with Monster Energy (includes Sprint Unlimited & Sprint All-Star race)

1 race with State Water Heaters

HENDRICK MOTORSPORTS

Primary sponsorship for the cars of Dale Earnhardt Jr. and Jimmie Johnson are sold. Primary sponsorship for Kasey Kahne and rookie Chase Elliott nearly are.

Here’s a look at how many races each driver will have with each primary sponsor:

Kasey Kahne

12 races with Farmers Insurance

10 races with Great Clips

3 races with LiftMaster

3 races with Quicken Loans

2 races with Panasonic

1 race with Mountain Dew

Chase Elliott

24 races with NAPA

5 races with 3M

2 races with Kelley Blue Book

2 races with Mountain Dew

Jimmie Johnson

38 races (36 points and 2 non-points races) with Lowe’s and affiliates

Dale Earnhardt Jr.

21 races with Nationwide

13 races with Axalta

3 races with Mountain Dew

1 race with TaxSlayer.com

FURNITURE ROW RACING

The focus is on finding additional sponsorship for Martin Truex Jr.’s team so the organization can expand to a two-car effort next season.

The team announced earlier this month that Bass Pro Shops would serve as a primary sponsor for eight points races and the qualifying race at Daytona International Speedway. Furniture Row, which is owned by team owner Barney Visser, will continue to serve as the primary sponsor on Truex’s car.

TEAM PENSKE

Primary sponsorship for the cars of Brad Keselowski and Joey Logano are both sold, the team reports. Car owner Roger Penske has established long relationships with some of his sponsors, so the lineup on each car does not look different from last year.

Brad Keselowski

24 races with Miller Lite (includes All-Star race)

8 races with Alliance Truck Parts

3 races with Wurth

2 races with AutoTrader

1 race with SKF (Sprint Unlimited)

Joey Logano

33.5 races with Shell Pennzoil

3 races with AAA

1.5 races with AutoTrader (co-primary with Shell Pennzoil for one race)

RICHARD CHILDRESS RACING

The team has some spots available heading into the season but Ben Schlosser, chief marketing officer for Richard Childress Racing, notes that they’re “in really good shape” with their Sprint Cup teams.

Paul Menard has backing from Menards and various companies affiliated with Menards. Schlosser says that primary sponsorship on Austin Dillon’s car is “essentially full’’ with Dow, Cheerios, American Ethanol and Bass Pro Shops back. While Quicken Loans moved from Ryan Newman’s team to Hendrick Motorsports and Kasey Kahne, Schlosser said RCR is looking at other companies to fill in those spots. Newman again will have backing from Caterpillar, WIX and Grainger.

CHIP GANASSI RACING WITH FELIX SABATES

Jamie McMurray’s team will continue to have McDonald’s and Cessna as primary sponsors. Steve Lauletta, president of Chip Ganassi Racing, said that the team is looking to announce a new multirace partner before Daytona and that a couple of late-season races remain available on McMurray’s car.

Target is again back with Ganassi as a full-season sponsor — the company has been with Ganassi’s organization since 1990 — and will be the primary sponsor on Kyle Larson’s car. There will be some races where Target won’t be the primary sponsor, but it will be with a company affiliated with Target.

HSCOTT MOTORSPORTS

The team continues to look for sponsorship on its cars. Clint Bowyer will have 5-hour Energy as his primary sponsor in 24 races. The team also previously announced Peak and Blue DEF will be primary sponsors for two races and will have Visine for three races.

Bowyer’s teammate, Michael Annett, will have Pilot Flying J back as primary sponsor.

RICHARD PETTY MOTORSPORTS

Primary sponsorship is filled on Aric Almirola’s car, while Brian Scott’s car has 12 races to fill, according to Brian Moffitt, chief executive officer at Richard Petty Motorsports.

Smithfield increased the number of races it is on Almirola’s car from 29 to 31 this season. Talks continue with some companies that have been with the organization in moving up to a primary sponsorship role on Scott’s car.

“There are a lot of conversations happening right now with corporations,’’ Moffitt said. “There’s an interest with being in NASCAR.’’

Aric Almirola

31 races with Smithfield

2 races with STP

2 races with U.S. Air Force

1 race with Fresh from Florida

Brian Scott

16 races with Shore Lodge/Albertsons

3 races with Twisted Tea

2 races with Goody’s

TBD races with GoBowling.com

ROUSH FENWAY RACING

Two teams will have a familiar look this season with sponsorship. AdvoCare is back as the primary sponsor for Trevor Bayne. Fastenal again will be the anchor primary sponsor for Ricky Stenhouse Jr. with Fifth Third Bank and Zest on for select races.

The organization announced recently a multirace partnership with KFC for Greg Biffle’s car. His car also will be sponsored by Kleen Performance Parts and Cheez-It. The team is fielding interest from other potential sponsors.

JTG DAUGHERTY RACING

The team is close to selling all its primary sponsorship for the season for A.J. Allmendinger’s car.

JTG Daugherty will have The Kroger Company and its various brands serve as a co-primary sponsor in 23 races.

Longstanding partners Kingsford, Clorox, Bush’s Beans, Scott Products and Hungary Jack are all set to be on the car as a primary sponsor at times.

GERMAIN RACING

Geico is back as sponsor of the No. 13 car for Casey Mears. The company is with the team through 2018.

Ryan Blaney fastest in final Cup practice at New Hampshire

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Ryan Blaney was fastest in the Cup Series’ final practice session at New Hampshire Motor Speedway.

Blaney posted a top speed of 133.572 mph.

He was followed by Denny Hamlin (133.226 mph), Kyle Busch (132.739), Kevin Harvick (132.688) and Martin Truex Jr. (132.646).

Brad Keselowski (sixth) and Kurt Busch (14th) each recorded the most laps in the session with 61.

Blaney also had the best 10-lap average.

Click here for the speed chart.

Alex Bowman wrecked in Turns 1 and 2 in the middle of the session.

Bowman, who was already in a backup car after he had a driveshaft failure in qualifying Friday, will now go to a second backup car. The No. 88 team will use Jimmie Johnson‘s backup car.

Matt DiBenedetto‘s left-rear tire shredded twice during the session.

“Not a lot of warning, I’ll tell you that,” DiBenedetto told NBCSN after the first tire problem. “I went down into (Turn) 1 and I was passing (Landon Cassill), as soon as we got down into the corner I don’t know if we ran over something or what but the left rear went down in a hurry.”

DiBenedetto, who qualified seventh for Sunday’s race, was able return to the track to make a lap right before the session ended.

 

Practice mayhem at New Hampshire as Alex Bowman crashes backup

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LOUDON, N.H. — Alex Bowman will be moving to his third Cup car of the weekend at New Hampshire Motor Speedway, and this Camaro isn’t even his.

After suffering a driveshaft failure in qualifying Friday that ruined his primary car, Bowman crashed his backup No. 88 Chevrolet in final practice Saturday on the 1.058-mile oval.

Hendrick team members immediately began scrambling to prepare the backup No. 48 Chevrolet of teammate Jimmie Johnson for Bowman (Hendrick’s fourth driver, William Byron, already was in a backup after crashing Saturday morning).

Hendrick Motorsports vice president of competition Jeff Andrews told NBCSN’s Dave Burns that the team elected to use Johnson’s car instead of Chase Elliott‘s No. 9 because Johnson’s car had a traditional paint scheme that made the switchover more favorable to wrapping the car in the No. 88’s sponsor colors and logos.

“To rewrap the 48 vs. the 9, that’s a better option for us in terms of body tolerances and things like that,” Andrews said. “There’ll be only decals to rip off (Johnson’s car) due to the fact that the base coat is a paint and then we’ll apply the 88 wrap to that 48 chassis and body.

“Obviously we’ve got a great group of guys. Unfortunately, we’ve been put through a lot the last couple of days, but we’ll get through it, and we’ll line up and go racing tomorrow. It’s been a tough day, but we’ll get through it.”

Crew chief Greg Ives gathered all of Bowman’s team in the No. 88 hauler after the wreck.

“I think for Alex and the team, you just have to keep track of the big picture here, and we have to stay focused and not panic and go out tomorrow and do the best we can in the race,” Andrews said. “Certainly yesterday was not Alex’s fault. We had a mechanical failure there, and today we’re not really sure what happened there, but obviously at this point in time, we just need to get the best car underneath Alex and the race team.”

There are five drivers who will start from the rear in backup cars for Sunday’s Cup race at New Hampshire: Bowman, Kyle Larson, Byron, Ryan Newman and Denny Hamlin.

Newman and Hamlin crashed in practice Friday, and Byron and Larson had trouble in the first session Saturday morning.

Matt DiBenedetto also suffered two tire problems on his No. 95 Toyota (without sustaining major damage) during the final practice, which was paced by Ryan Blaney.

Tyler Reddick, girlfriend Alexa De Leon expecting first child

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Defending Xfinity Series champion Tyler Reddick has a new title: Father-to-be.

Reddick, 23, announced on Instagram Saturday that he and girlfriend Alexa De Leon are expecting their first child.

The Richard Childress Racing driver made the announcement while the Xfinity Series is competing in New Hampshire.

The birth of the child will make Reddick one of only two drivers in the top 10 in Xfinity points who have children. Justin Allgaier, who is 33, is the other.

 

Today’s Xfinity race at New Hampshire: Start time, lineup and more

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Cole Custer, Christopher Bell and Tyler Reddick have combined to win 10 of the last 11 Xfinity Series races heading into today’s race at New Hampshire Motor Speedway.

Bell won this race a year ago. Will the dominance of the Xfinity Series’ Big 3 continue or will a new winner emerge?

Here is all the info you need for today’s race:

(All times are Eastern)

START:  The command to start engines will be given at 4:07 p.m. The green flag is scheduled to wave at 4:16 p.m.

PRERACE: Garage opens at 7:30 a.m. Qualifying is at 11:05 a.m. Driver/crew chief meeting is at 1:30 p.m. Driver introductions are at 3:30 p.m. The invocation will be given at 4 p.m. by Pastor Mark Warren. Ellen Kane will perform the National Anthem at 4:01 p.m.

DISTANCE: The race is 200 laps (211.6 miles) around the 1.058-mile track.

STAGES: Stage 1 ends on Lap 45. Stage 2 ends on Lap 90.

TV/RADIO: NBCSN will televise the race. Coverage begins at 3:30 p.m. with Countdown to Green on NBCSN. The Performance Racing Network’s radio broadcast begins at 3:30 p.m. and also can be heard at goprn.com. SiriusXM NASCAR Radio will carry PRN’s broadcast.

FORECAST: wunderground.com calls for mostly sunny skies and a temperature of 94 degrees and a 2% chance of rain at the start of the race.

LAST TIME: Christopher Bell beat Brad Keselowski and Ryan Preece to win his second of three consecutive Xfinity races. 

STARTING LINEUP: Click here for the starting lineup.