A look at this season’s primary sponsors for Sprint Cup teams

By Dustin LongJan 29, 2016, 7:30 AM EST

(Photo by Dustin Long)

With the NASCAR Sprint Cup season nearing, some teams have secured primary sponsorship for their cars for the year.

Things will look nearly the same as last year for some cars. For others, there will be a new look such as Nature’s Bakery sponsoring Danica Patrick for 28 races and NAPA joining Chase Elliott at Hendrick Motorsports for 24 races.

Here’s a look at the primary sponsors this season for teams that had at least one car in the top 25 a year ago (some teams provided the number of races for each primary sponsor):

JOE GIBBS RACING

Winning the championship with Kyle Busch, in one way, didn’t impact sponsorship. Dave Alpern, chief marketing officer for Joe Gibbs Racing, said primary sponsorship already was sold for all the races on that car before this season.

A championship has meaning in other ways, though.

“Many of our sponsors like to say, ‘Big brands do big things,’ ’’ he said. “The more championships that you win and the more races you win, you solidify yourself as a premier brand. I think Kyle winning the championship rises the tide for everyone on our team.’’

Alpern said that JGR is sold out with its primary sponsorships for all of its cars.

Busch’s car will have primary sponsorship from Mars Brands, which includes M&M’s, Skittles and Pedigree Dog Food. Busch also will have primary sponsorship from Interstate Batteries.

Carl Edwards’ car will have primary sponsorship from Arris, Comcast, Stanley Tools and Subway.

Denny Hamlin’s car will have primary sponsorship from FedEx and Sport Clips.

Matt Kenseth’s car will have primary sponsorship from Dollar General and DeWalt.

STEWART-HAAS RACING

Nature’s Bakery will begin its first season as a primary sponsor for Danica Patrick, while Busch Beer will serve as the primary sponsor in place of Budweiser for 12 races for Kevin Harvick.

Tony Stewart has all his primary sponsors back for his final season in the Cup but looking to fill in some gaps left from Bass Pro Shops taking several of its races to Martin Truex Jr.

Kurt Busch will have primary sponsorship from Monster Energy and Haas Automation this season.

Here’s a look at the sponsorship for each team:

Danica Patrick

28 races with Nature’s Bakery

4 races with Aspen Dental

4 races with Tax Act

2 races sold but TBA

Kevin Harvick

21 races with Jimmy John’s (including Daytona qualifying race)

12 races with Busch or Busch Light

2 races with ditech

2 races with Outback

2 races with Mobil 1

Tony Stewart

(Number of races per sponsor unavailable)

Mobil 1

Bass Pro Shops

Rush Truck Centers

Code 3 Associates

Kurt Busch

20 races with Haas Automation (includes Daytona qualifying race)

18 races with Monster Energy (includes Sprint Unlimited & Sprint All-Star race)

1 race with State Water Heaters

HENDRICK MOTORSPORTS

Primary sponsorship for the cars of Dale Earnhardt Jr. and Jimmie Johnson are sold. Primary sponsorship for Kasey Kahne and rookie Chase Elliott nearly are.

Here’s a look at how many races each driver will have with each primary sponsor:

Kasey Kahne

12 races with Farmers Insurance

10 races with Great Clips

3 races with LiftMaster

3 races with Quicken Loans

2 races with Panasonic

1 race with Mountain Dew

Chase Elliott

24 races with NAPA

5 races with 3M

2 races with Kelley Blue Book

2 races with Mountain Dew

Jimmie Johnson

38 races (36 points and 2 non-points races) with Lowe’s and affiliates

Dale Earnhardt Jr.

21 races with Nationwide

13 races with Axalta

3 races with Mountain Dew

1 race with TaxSlayer.com

FURNITURE ROW RACING

The focus is on finding additional sponsorship for Martin Truex Jr.’s team so the organization can expand to a two-car effort next season.

The team announced earlier this month that Bass Pro Shops would serve as a primary sponsor for eight points races and the qualifying race at Daytona International Speedway. Furniture Row, which is owned by team owner Barney Visser, will continue to serve as the primary sponsor on Truex’s car.

TEAM PENSKE

Primary sponsorship for the cars of Brad Keselowski and Joey Logano are both sold, the team reports. Car owner Roger Penske has established long relationships with some of his sponsors, so the lineup on each car does not look different from last year.

Brad Keselowski

24 races with Miller Lite (includes All-Star race)

8 races with Alliance Truck Parts

3 races with Wurth

2 races with AutoTrader

1 race with SKF (Sprint Unlimited)

Joey Logano

33.5 races with Shell Pennzoil

3 races with AAA

1.5 races with AutoTrader (co-primary with Shell Pennzoil for one race)

RICHARD CHILDRESS RACING

The team has some spots available heading into the season but Ben Schlosser, chief marketing officer for Richard Childress Racing, notes that they’re “in really good shape” with their Sprint Cup teams.

Paul Menard has backing from Menards and various companies affiliated with Menards. Schlosser says that primary sponsorship on Austin Dillon’s car is “essentially full’’ with Dow, Cheerios, American Ethanol and Bass Pro Shops back. While Quicken Loans moved from Ryan Newman’s team to Hendrick Motorsports and Kasey Kahne, Schlosser said RCR is looking at other companies to fill in those spots. Newman again will have backing from Caterpillar, WIX and Grainger.

CHIP GANASSI RACING WITH FELIX SABATES

Jamie McMurray’s team will continue to have McDonald’s and Cessna as primary sponsors. Steve Lauletta, president of Chip Ganassi Racing, said that the team is looking to announce a new multirace partner before Daytona and that a couple of late-season races remain available on McMurray’s car.

Target is again back with Ganassi as a full-season sponsor — the company has been with Ganassi’s organization since 1990 — and will be the primary sponsor on Kyle Larson’s car. There will be some races where Target won’t be the primary sponsor, but it will be with a company affiliated with Target.

HSCOTT MOTORSPORTS

The team continues to look for sponsorship on its cars. Clint Bowyer will have 5-hour Energy as his primary sponsor in 24 races. The team also previously announced Peak and Blue DEF will be primary sponsors for two races and will have Visine for three races.

Bowyer’s teammate, Michael Annett, will have Pilot Flying J back as primary sponsor.

RICHARD PETTY MOTORSPORTS

Primary sponsorship is filled on Aric Almirola’s car, while Brian Scott’s car has 12 races to fill, according to Brian Moffitt, chief executive officer at Richard Petty Motorsports.

Smithfield increased the number of races it is on Almirola’s car from 29 to 31 this season. Talks continue with some companies that have been with the organization in moving up to a primary sponsorship role on Scott’s car.

“There are a lot of conversations happening right now with corporations,’’ Moffitt said. “There’s an interest with being in NASCAR.’’

Aric Almirola

31 races with Smithfield

2 races with STP

2 races with U.S. Air Force

1 race with Fresh from Florida

Brian Scott

16 races with Shore Lodge/Albertsons

3 races with Twisted Tea

2 races with Goody’s

TBD races with GoBowling.com

ROUSH FENWAY RACING

Two teams will have a familiar look this season with sponsorship. AdvoCare is back as the primary sponsor for Trevor Bayne. Fastenal again will be the anchor primary sponsor for Ricky Stenhouse Jr. with Fifth Third Bank and Zest on for select races.

The organization announced recently a multirace partnership with KFC for Greg Biffle’s car. His car also will be sponsored by Kleen Performance Parts and Cheez-It. The team is fielding interest from other potential sponsors.

JTG DAUGHERTY RACING

The team is close to selling all its primary sponsorship for the season for A.J. Allmendinger’s car.

JTG Daugherty will have The Kroger Company and its various brands serve as a co-primary sponsor in 23 races.

Longstanding partners Kingsford, Clorox, Bush’s Beans, Scott Products and Hungary Jack are all set to be on the car as a primary sponsor at times.

GERMAIN RACING

Geico is back as sponsor of the No. 13 car for Casey Mears. The company is with the team through 2018.

Follow @dustinlong

What takes place in a NASCAR appeal hearing? Here’s a look

By Dustin LongMar 28, 2023, 2:00 PM EDT

Hendrick Motorsports is scheduled to have its appeal hearing at 10 a.m. ET Wednesday.

So what will happen in the appeal hearing? Here is a look at the process, based on the NASCAR Cup Rule Book.

NASCAR penalized Hendrick Motorsports for modifications to hood louvers. Those penalties were:

Docked Alex Bowman, Kyle Larson and William Byron 100 points and 10 playoff points each.
Suspended crew chiefs Cliff Daniels, Alan Gustafson, Rudy Fugle and Blake Harris four races each and fined each $100,000.
Penalized each of the four Hendrick teams 100 owner points and 10 playoff points.

Before the appeal hearing starts, both sides — in this case, Hendrick Motorsports and NASCAR — must file a written summary presenting their case before the hearing.

The summary must not be longer than two single-spaced pages. Any attachments or appendices either side intends to present during the hearing must be included. Such attachments or appendices may include, but are not limited to, video, written statements, diagrams, photographs and charts.

The summary is to be filed by 5 p.m. ET two days before the beginning of the hearing. The summary shall be confidential and not released to the public. The Cup Rule Book says that releasing the summary to the public “may result in a penalty.”

The appeal will be heard by three members. They will come from a pool of panelists. The Cup Rule Book lists 19 panelists. That group includes former drivers Mike Skinner, Lake Speed, Bill Lester, Shawna Robinson and Lyn St. James, along with others in various roles in motorsports.

The Cup Rule Book states that “in seating an Appeals Panel, the Administrator shall take into consideration the panelists’ availability, background, professional experience and knowledge.”

The Cup Rule Book states “the burden rests on NASCAR to show that it is more likely than not that a violation … has occurred, and that the Penalty Notice issued is within the guidelines of the NASCAR Rules.”

Both parties are allowed in the hearing room while each side presents evidence. NASCAR goes first.

After both sides finish, there is a break before an optional rebuttal period. NASCAR has the chance to go first, followed by those appealing.

Once that is complete, NASCAR is permitted one last opportunity to “argue, explain, or present rebuttal on the facts and violation” to the appeal panel since NASCAR carries the burden of proof.

The appeal panelists may ask questions to either group or any witnesses at any time during the hearing.

Decisions by the three-member National Motorsports Appeals Panel do not need to be unanimous.

The National Motorsports Appeals Panel can affirm the penalty or adjust it. The panel can rescind some or all of the penalties or increase any or all penalties.

When NASCAR penalized William Byron 25 points and fined him $50,000 for spinning Hamlin during a caution in last year’s playoff race at Texas, Hendrick Motorsports appealed. The National Motorsports Appeals Panel rescinded the 25-point penalty but increased his fine to $100,000. NASCAR amended its rule book after the panel’s decision.

NASCAR does not have the option to appeal the panel’s decision. Those who filed the appeal can further appeal the panel’s decision to the Final Appeal Officer. That decision can’t be appealed.

Kaulig Racing and Denny Hamlin each will go through this process when their appeals are heard. Kaulig Racing’s appeal is April 5 for modifications to a hood louver. Hamlin’s appeal is April 6 for intentionally wrecking Ross Chastain on the last lap of the Phoenix race.

NASCAR Power Rankings: William Byron returns to No. 1

By Mike HembreeMar 28, 2023, 10:45 AM EDT

After last Sunday’s crashfest at Circuit of the Americas, the NBC Sports NASCAR Power Rankings experienced another jumble, and William Byron returns to the top spot.

Byron took fifth place in the chaos of the triple-overtime finish. He and winner Tyler Reddick were the top dogs in the Cup Series’ first road race of the year, Byron leading 28 laps and Reddick 41. No one else led more than two laps.

MORE: COTA finish — Entertaining and messy

Christopher Bell, last week’s No. 1, fell to fifth place after a 31st-place finish at COTA.

NBC Sports NASCAR Power Rankings

1. William Byron (second last week) — Byron, the season’s only multiple winner with two, finished fifth Sunday, marking his career first top five on a road course. He won the pole and the first stage.

2. Kyle Busch (third last week) — Busch continues to make his new partnership at Richard Childress Racing look good. His second-place run Sunday is his fourth top-10 finish in the season’s first six races.

3. Ross Chastain (sixth last week) — Despite being pushed around in the late going Sunday, Chastain persisted, re-emerging at the front to challenge the leaders and finish fourth. He has finished in the top four in all three COTA races and leads the points standings.

4. Alex Bowman (fifth last week) — Bowman continued his seasonal consistency, finishing third at COTA. He has finished in the top 10 in five of six races.

5. Christopher Bell (first last week) — Bell falls from the top spot in the rankings after being booted from Sunday’s race in a late-race accident. He dropped three spots in the Cup points standings to fifth.

6. Joey Logano (fourth last week) — Logano was mostly absent from Sunday’s front-of-the-pack jousting. He limped home in 28th and drops two spots in the rankings.

7. Tyler Reddick (unranked last week) — Reddick bursts into the rankings in a big way, easily outclassing the rest of the field on the way to victory at COTA. Challenged repeatedly by cautions that extended the race into three overtimes, he refused to give up the shot at his first win of the year.

8. Denny Hamlin (seventh last week) — Winless this year, Hamlin nevertheless keeps popping up around the front. Sunday’s late-race mess dropped him to 16th at the checkered flag.

9. Kyle Larson (eighth last week) — Larson seemed to be the race’s pingpong ball Sunday as he was bounced around during some of the tightest racing. He rallied to reach 14th.

10. Kevin Harvick (ninth last week) — Harvick’s final season has been a mix of the good and the bad, with two top-five runs, challenges for wins and a 33rd-place finish at Atlanta. He was 13th Sunday.

Dropped out: Brad Keselowski (10th last week).

Ross Chastain after COTA race: ‘Are you not entertained?’

By Dustin LongMar 27, 2023, 1:43 PM EDT

One driver evoked the movie “Gladiator” after Sunday’s Cup race at Circuit of the Americas. Another could be penalized for his actions after the checkered flag. Others expressed dismay at what the end of the event became.

A race that had been a thrilling duel devolved into a demolition derby over the final laps, leaving feelings as bruised as some of the cars.

While Tyler Reddick celebrated his first win of the season, other drivers stewed at what the racing became. Three overtimes were needed to finish the event due to incidents in the Turn 1 hairpin. Then again, it should not have been surprising, coming a week after Kyle Busch said: “We have completely lost any sense of respect in the garage between the drivers”.

“Are you not entertained?” Ross Chastain exclaimed, evoking Russell Crowe’s famous movie line. “This is what we love. I don’t love doing it, but … as a sport we’re not boring.”

Chastain is correct, the sport is not boring. But it’s fair to ask if the sport has crossed a line. Is it OK for races to end this way? If not, how to change it is a more difficult notion.

The action has been getting more aggressive this season. It was evident in the Clash at the Coliseum when drivers charged into the corners and slammed into the back of cars as a way to slow down to make the tight turns.

Sunday marked the third time in the last four road course races that the event went to overtime. In the previous 28 road course races — dating back to 2012 — only three went to overtime.

It makes one wonder what could happen this weekend when the Cup series races at Richmond Raceway, beginning a three-week stretch at short tracks that includes the Bristol dirt race and Martinsville.

“These cars are so tough,” Chastain said. “We can run into each other. There are just lines of cars all pushing each other (on the restarts) on the brakes. Nobody is going in there saying, ‘I’m going to hit somebody,’ but it’s just the leader has to check up and it just magnifies itself.”

Chastain’s teammate, Daniel Suarez, was not happy after the race. He ran into the back of Chastain’s car, knocking him out of the way as they entered pit road and then hit the back of Bowman’s car on pit road.

Section 4.4.B of the Cup Rule Book states that drivers can be penalized for “Intentionally damaging another vehicle on pit road.” Such a penalty could result in the loss of 25-50 driver and/or team owner points and/or $50,000-$100,000 fine. Violations may also result in a suspension.

Suarez restarted fifth in the second overtime restart but left the inside lane open. Alex Bowman, with Ross Chastain and Chase Briscoe aligned behind, charged and got beside Suarez as they approached Turn 1.

As Bowman slowed to make the tight turn, he was hit from behind and that sent him into Suarez, who clipped the left rear of Martin Truex Jr.’s car. Truex spun in front of Suarez and blocked his path, allowing the rest of the field to drive by and costing Suarez a top-five finish. Suarez finished 27th.

Suarez spoke briefly with Bowman before having a discussion with Chastain.

“The problem is if you don’t peek out and bomb the guy in front of you, the guy behind you does it to you,” Bowman said. “So what do you do there? It’s not right. The way we race is embarrassing, and if 12-year-olds were doing it, we’d be yelling at them, but here we are saying it’s the best thing in the world on TV.”

Chris Buescher simply called Sunday’s race “our first bumper car race of the year.”

Austin Dillon said: “The end of the race became a typical NASCAR road course race. It was just a mess. We drove up into the hill on a restart and everyone just pile drove into each other.”

Jordan Taylor, making his first Cup start as he filled in for an injured Chase Elliott, was struck by what the restarts were like.

“Every restart, you just get smashed in the front, rear, side,” he said. “So yeah, it was pretty much just survival.”

—————————————————————————————————————————————————

Sunday’s race was scheduled to go 68 laps but was extended to 75 laps by the late cautions.

Here is a look at the drivers who gained the most and lost the most positions from where they were running on Lap 68 to where they were running on Lap 75:

Most positions gained

18 – Kyle Larson (finished 14th)

17 – Ricky Stenhouse Jr. (finished 7th)

16 – Kevin Harvick (finished 13th)

12 – Todd Gilliland (finished 10th)

9 – Ryan Blaney (finished 21st)

8 – Noah Gragson (finished 20th)

7 – Austin Cindric (finished 6th)

6 – Corey LaJoie (finished 11th)

Most positions lost

23 – Daniel Suarez (finished 27th)

20 – Joey Logano (finished 28th)

15 – Kimi Raikkonen (finished 29th)

12 – Christopher Bell (finished 31st)

12 – Martin Truex Jr. (finished 17th)

10 – Aric Almirola (finished 30th)

9 – Jordan Taylor (finished 24th)

6 – Michael McDowell (finished 12th)

—————————————————————————————————————————————————

Tyler Reddick and Kyle Busch, who switched rides before this season, have both won in the first six races.

This marks the third year in a row that two drivers with new Cup rides have won so early in the year.

Last year, Austin Cindric and Ross Chastain each won in the first six races of the year. Cindric had driven a few Cup races previously for Team Penske but last year was his first year in the No. 2 car. Chastain did have the same crew chief and other crew members at Trackhouse Racing after it purchased Chip Ganassi Racing.

In 2021, Kyle Larson, in his first season at Hendrick Motorsports, and Christopher Bell, in his rookie Cup season with Joe Gibbs Racing, each won within the first four races of that year.

Winners and losers at Circuit of the Americas

By Mike HembreeMar 27, 2023, 7:00 AM EDT

A look at winners and losers from Sunday’s NASCAR Cup Series race at Circuit of the Americas in Austin, Texas:

WINNERS

Tyler Reddick — Reddick needed patience and perseverance to stay in front through three overtimes to win Sunday’s race. Considering the supreme strength of his Toyota and his nearly flawless performance, losing first place in that calamity near the end would have been heartbreaking. Instead, he gives Toyota its first win of the year.

Kyle Busch — Busch never led, but he pushed through the field in the final stage, worked his way through the restarts and finished second.

William Byron — Byron appeared to have the only answer to Reddick’s power. He led 28 laps but was shuffled to fifth at the finish.

Todd Gilliland — Gilliland was in the top-15 mix through the three overtimes and worked his way to a 10th-place finish, the third of his Cup career.

Jenson Button — Former F1 champion finished 18th in his Cup debut, highest among the road course ringers. He told his team after the race on the radio that Cup drivers “are on it every second of the race” and also said that the race was a “roller coaster … a whole F1 season in one race.”

LOSERS

AJ Allmendinger — Always expected to be a threat at road courses, Allmendinger left the race after 60 laps with damage from an accident, finishing 34th.

Brad Keselowski — Spins limited Keselowski’s effectiveness Sunday, and he parked after 56 laps with a driveshaft issue, finishing 35th and dropping four spots in the points standings.

Bubba Wallace — The year has not started well for Wallace, who finished 37th Sunday and now has four finishes of 20th or worse in six races. He fell three spots in points.

Read more about NASCAR

MORE: COTA finish — Entertaining and messy

NBC Sports NASCAR Power Rankings

Read more about NASCAR

Read more about NASCAR

WINNERS

LOSERS

Read more about NASCAR