A look at this season’s primary sponsors for Sprint Cup teams

(Photo by Dustin Long)
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With the NASCAR Sprint Cup season nearing, some teams have secured primary sponsorship for their cars for the year.

Things will look nearly the same as last year for some cars. For others, there will be a new look such as Nature’s Bakery sponsoring Danica Patrick for 28 races and NAPA joining Chase Elliott at Hendrick Motorsports for 24 races.

Here’s a look at the primary sponsors this season for teams that had at least one car in the top 25 a year ago (some teams provided the number of races for each primary sponsor):

JOE GIBBS RACING

Winning the championship with Kyle Busch, in one way, didn’t impact sponsorship. Dave Alpern, chief marketing officer for Joe Gibbs Racing, said primary sponsorship already was sold for all the races on that car before this season.

A championship has meaning in other ways, though.

“Many of our sponsors like to say, ‘Big brands do big things,’ ’’ he said. “The more championships that you win and the more races you win, you solidify yourself as a premier brand. I think Kyle winning the championship rises the tide for everyone on our team.’’

Alpern said that JGR is sold out with its primary sponsorships for all of its cars.

Busch’s car will have primary sponsorship from Mars Brands, which includes M&M’s, Skittles and Pedigree Dog Food. Busch also will have primary sponsorship from Interstate Batteries.

Carl Edwards’ car will have primary sponsorship from Arris, Comcast, Stanley Tools and Subway.

Denny Hamlin’s car will have primary sponsorship from FedEx and Sport Clips.

Matt Kenseth’s car will have primary sponsorship from Dollar General and DeWalt.

STEWART-HAAS RACING

Nature’s Bakery will begin its first season as a primary sponsor for Danica Patrick, while Busch Beer will serve as the primary sponsor in place of Budweiser for 12 races for Kevin Harvick.

Tony Stewart has all his primary sponsors back for his final season in the Cup but looking to fill in some gaps left from Bass Pro Shops taking several of its races to Martin Truex Jr.

Kurt Busch will have primary sponsorship from Monster Energy and Haas Automation this season.

Here’s a look at the sponsorship for each team:

Danica Patrick

28 races with Nature’s Bakery

4 races with Aspen Dental

4 races with Tax Act

2 races sold but TBA

Kevin Harvick

21 races with Jimmy John’s (including Daytona qualifying race)

12 races with Busch or Busch Light

2 races with ditech

2 races with Outback

2 races with Mobil 1

Tony Stewart

(Number of races per sponsor unavailable)

Mobil 1

Bass Pro Shops

Rush Truck Centers

Code 3 Associates

Kurt Busch

20 races with Haas Automation (includes Daytona qualifying race)

18 races with Monster Energy (includes Sprint Unlimited & Sprint All-Star race)

1 race with State Water Heaters

HENDRICK MOTORSPORTS

Primary sponsorship for the cars of Dale Earnhardt Jr. and Jimmie Johnson are sold. Primary sponsorship for Kasey Kahne and rookie Chase Elliott nearly are.

Here’s a look at how many races each driver will have with each primary sponsor:

Kasey Kahne

12 races with Farmers Insurance

10 races with Great Clips

3 races with LiftMaster

3 races with Quicken Loans

2 races with Panasonic

1 race with Mountain Dew

Chase Elliott

24 races with NAPA

5 races with 3M

2 races with Kelley Blue Book

2 races with Mountain Dew

Jimmie Johnson

38 races (36 points and 2 non-points races) with Lowe’s and affiliates

Dale Earnhardt Jr.

21 races with Nationwide

13 races with Axalta

3 races with Mountain Dew

1 race with TaxSlayer.com

FURNITURE ROW RACING

The focus is on finding additional sponsorship for Martin Truex Jr.’s team so the organization can expand to a two-car effort next season.

The team announced earlier this month that Bass Pro Shops would serve as a primary sponsor for eight points races and the qualifying race at Daytona International Speedway. Furniture Row, which is owned by team owner Barney Visser, will continue to serve as the primary sponsor on Truex’s car.

TEAM PENSKE

Primary sponsorship for the cars of Brad Keselowski and Joey Logano are both sold, the team reports. Car owner Roger Penske has established long relationships with some of his sponsors, so the lineup on each car does not look different from last year.

Brad Keselowski

24 races with Miller Lite (includes All-Star race)

8 races with Alliance Truck Parts

3 races with Wurth

2 races with AutoTrader

1 race with SKF (Sprint Unlimited)

Joey Logano

33.5 races with Shell Pennzoil

3 races with AAA

1.5 races with AutoTrader (co-primary with Shell Pennzoil for one race)

RICHARD CHILDRESS RACING

The team has some spots available heading into the season but Ben Schlosser, chief marketing officer for Richard Childress Racing, notes that they’re “in really good shape” with their Sprint Cup teams.

Paul Menard has backing from Menards and various companies affiliated with Menards. Schlosser says that primary sponsorship on Austin Dillon’s car is “essentially full’’ with Dow, Cheerios, American Ethanol and Bass Pro Shops back. While Quicken Loans moved from Ryan Newman’s team to Hendrick Motorsports and Kasey Kahne, Schlosser said RCR is looking at other companies to fill in those spots. Newman again will have backing from Caterpillar, WIX and Grainger.

CHIP GANASSI RACING WITH FELIX SABATES

Jamie McMurray’s team will continue to have McDonald’s and Cessna as primary sponsors. Steve Lauletta, president of Chip Ganassi Racing, said that the team is looking to announce a new multirace partner before Daytona and that a couple of late-season races remain available on McMurray’s car.

Target is again back with Ganassi as a full-season sponsor — the company has been with Ganassi’s organization since 1990 — and will be the primary sponsor on Kyle Larson’s car. There will be some races where Target won’t be the primary sponsor, but it will be with a company affiliated with Target.

HSCOTT MOTORSPORTS

The team continues to look for sponsorship on its cars. Clint Bowyer will have 5-hour Energy as his primary sponsor in 24 races. The team also previously announced Peak and Blue DEF will be primary sponsors for two races and will have Visine for three races.

Bowyer’s teammate, Michael Annett, will have Pilot Flying J back as primary sponsor.

RICHARD PETTY MOTORSPORTS

Primary sponsorship is filled on Aric Almirola’s car, while Brian Scott’s car has 12 races to fill, according to Brian Moffitt, chief executive officer at Richard Petty Motorsports.

Smithfield increased the number of races it is on Almirola’s car from 29 to 31 this season. Talks continue with some companies that have been with the organization in moving up to a primary sponsorship role on Scott’s car.

“There are a lot of conversations happening right now with corporations,’’ Moffitt said. “There’s an interest with being in NASCAR.’’

Aric Almirola

31 races with Smithfield

2 races with STP

2 races with U.S. Air Force

1 race with Fresh from Florida

Brian Scott

16 races with Shore Lodge/Albertsons

3 races with Twisted Tea

2 races with Goody’s

TBD races with GoBowling.com

ROUSH FENWAY RACING

Two teams will have a familiar look this season with sponsorship. AdvoCare is back as the primary sponsor for Trevor Bayne. Fastenal again will be the anchor primary sponsor for Ricky Stenhouse Jr. with Fifth Third Bank and Zest on for select races.

The organization announced recently a multirace partnership with KFC for Greg Biffle’s car. His car also will be sponsored by Kleen Performance Parts and Cheez-It. The team is fielding interest from other potential sponsors.

JTG DAUGHERTY RACING

The team is close to selling all its primary sponsorship for the season for A.J. Allmendinger’s car.

JTG Daugherty will have The Kroger Company and its various brands serve as a co-primary sponsor in 23 races.

Longstanding partners Kingsford, Clorox, Bush’s Beans, Scott Products and Hungary Jack are all set to be on the car as a primary sponsor at times.

GERMAIN RACING

Geico is back as sponsor of the No. 13 car for Casey Mears. The company is with the team through 2018.

NASCAR Awards to air at 8 p.m. ET Saturday on Peacock

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NASHVILLE, Tenn. — Joey Logano didn’t need much time to answer the question.

Who would the two-time Cup champion want to introduce him at the NASCAR Awards?

Racing icon Mario Andretti, Logano immediately said. 

And there was Andretti on the stage at the Music City Center introducing Logano, the 2022 Cup champion. Watch that and the rest of the night’s festivities at 8 p.m. ET Saturday on Peacock. You can order Peacock here.

MORE: See the red carpet scene

MORE: Sport shows support for Gibbs family at NASCAR Awards

NBC Sports’ Marty Snider and Kim Coon co-hosted the show along with Fox Sports’ Kaitlyn Vincie. The Cup, Xfinity and Truck champions were honored. Xfinity champion Ty Gibbs, whose father died hours after Gibbs won the Xfinity title last month, received a standing ovation and thanked the industry for its support.

The highlight of the night for Logano was having Andretti on stage to introduce him.

“He’s just been a great role model for me, not only as a racer, but as a person for so long,” Logano said afterward. “I had his picture on my wall. I looked at Mario Andretti before I went to sleep every night as a kid. I thought it was the coolest thing that he signed it to me.”

NASCAR Awards and Champion Celebration
Cup champion Joey Logano on stage with racing icon Mario Andretti during the NASCAR Awards in Nashville, Tennessee. (Photo by Sean Gardner/Getty Images)

Logano and Andretti have gotten to know each other through the years. Logano ran a throwback car that honored Andretti at Darlington Raceway in 2015 and 2021.

But none of that compared to being on stage with Andretti.

“That’s still like a pinch-me moment,” Logano said. “It’s Mario Andretti. He’s the man. The fact that he knows my name I think is really, really cool.”

Catch the NASCAR Awards at 8 p.m. ET Saturday on Peacock

Sport shows support for Gibbs family at NASCAR Awards

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NASHVILLE, Tenn. — The NASCAR community showed its support Thursday at the NASCAR Awards for the Gibbs family, grieving the death of Coy Gibbs on Nov. 6. 

During his interview on stage, car owner Joe Gibbs thanked the NASCAR industry for its support. (The NASCAR Awards show airs at 8 p.m. ET Saturday on Peacock).

Coy Gibbs, son of Joe Gibbs and father of Xfinity champion Ty Gibbs, died hours after seeing Ty Gibbs win the series title last month at Phoenix Raceway. Coy Gibbs, 49, was the vice chairman and chief operating officer at Joe Gibbs Racing.

Steve O’Donnell, NASCAR chief operating officer, introduced Ty Gibbs at the NASCAR Awards and noted that “everyone gathered tonight is all a part of the NASCAR family, and I know I speak for everyone that the entire NASCAR family is 100% percent behind this young man.”

Ty Gibbs received a standing ovation.

“Thank you,” he told the crowd, “that means a lot.”

Ty Gibbs spoke for less than a minute, thanking his team, sponsors, fans and the NASCAR community.

He closed his speech by saying “And thanks to my family. I love you. I hope everybody has a great offseason. Enjoy it. Thank you for all the support. Thank you for all the claps. I really appreciate it.”

Ty Gibbs spoke to the media earlier Thursday. Asked how he was doing, he said: “I’ve been doing good. Thank you for asking and definitely appreciate you guys. We’ve been doing good, doing a lot of stuff this week. … It’s been fun to experience this stuff.”

Asked about Joe Gibbs addressing the organization after Coy’s death, Ty Gibbs politely said: “For right now, I’m not going to touch on any of that subject at all. I’m just going to stick with all the racing questions and go from there.”

Cup champion Joey Logano said he spent time with 20-year-old Ty Gibbs on Wednesday at the champion’s dinner.

Logano said he told Ty Gibbs that “we’re here for you. You need something reach out.”

Brennan Poole joins Bayley Currey at JD Motorsports for 2023

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Brennan Poole will join Bayley Currey at JD Motorsports for the 2023 NASCAR Xfinity season, the team announced Friday.

Poole will drive the No. 6 car for the full season. Currey returns to the team’s No. 4 car for the season. Currey scored five top-15 finishes last season for the organization.

JD Motorsports is planning to run the No. 0 car next season. No driver or sponsor has been announced for that ride.

“We’re full throttle here and getting ready to go,” Davis said in a statement from the team. “Bayley and Brennan are signed on and looking forward to chasing races and points next year. We’re actively moving along looking for sponsor commitments and for drivers and sponsors for the No. 0 car.”

“We’ve always taken the approach here that we want to go after the series with multiple cars, and that’s how we’re looking toward 2023. The new schedule is very interesting and provides new challenges to our drivers and team members.”

The 2023 Xfinity season begins Feb. 18 at Daytona International Speedway.

Friday 5: Will Kyle Busch become NASCAR’s Tom Brady, Peyton Manning?

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NASHVILLE, Tenn. — The weight of an unfulfilled season, deciding where he’d race in 2023 and the impact on his Truck Series team are off Kyle Busch.

It’s back to racing for the two-time Cup champion, who seeks to reignite his career at Richard Childress Racing this season.

Busch performed his final duty representing Joe Gibbs Racing at Thursday’s NASCAR Awards (show airs at 8 p.m. ET Saturday on Peacock) and it’s now all about helping RCR win its first Cup championship since 1994.

MORE: NASCAR Awards red carpet scene

Busch will be with Richard Childress Racing this weekend at Circuit of the Americas for World Racing League endurance events. Busch said the team has turned an old Cup car into an endurance car for the event. Last year, RCR won an eight-hour endurance race there with Austin Dillon, Tyler Reddick and Kaz Grala.

Busch seeks better fortunes at RCR than what he’s had recently at Joe Gibbs Racing.

He has one Cup win in his last 53 starts — 14 drivers have won more races than Busch in that span, dating back to the July 2021 race at Road America.

His 17 top-10 finishes this past season were his fewest since scoring 16 top 10s in 2015. 

He was running at the finish in 29 of 36 points races — the first time he’s been running at the finish in fewer than 30 races since 2015. Two blown engines in the opening round of the playoffs led to failing to advance to the second round for the first time in his career. 

“It’s obviously been a challenging, not just this year, but the last little while,” Busch said Thursday at the Music City Center. “So, it’s kind of maybe a blessing in disguise, honestly, where it might just be time for a fresh start, time for something new, time for something different.”

He looks to future NFL Hall of Fame quarterbacks Tom Brady and Peyton Manning for inspiration.

Brady won six Super Bowls with the New England Patriots before  joining Tampa Bay and winning a Super Bowl in his first season with the Buccaneers.

Manning won a Super Bowl with the Indianapolis Colts before joining the Denver Broncos and winning a Super Bowl there in his final season in the NFL.

“I’m kind of looking at it as a Tom Brady, Peyton Manning aspect where they left great teams, great organizations where they won championships and they were able to win a championship somewhere else,” Busch said. “I’d like to think I still have that opportunity to be able to do that at RCR.

“I look at the opportunity with the new Next Gen race car as an easier move to make now with that vs. years past with previous generation cars.”

He says that because with the previous generation of cars, there was a greater separation between teams because NASCAR did not regulate as much of the car. With the the Next Gen car, teams have the same parts. Two-time Cup champion Joey Logano that his team still has much to learn about the car and maximizing setups. 

Even with his struggles at the end of his tenure at Joe Gibbs Racing, Busch says he doesn’t go to RCR with a chip on his shoulder. 

“I don’t think I have anything to prove or I need to have a chip on my shoulder,” Busch said. “I just want to go out there and run well again. … I felt like we had a lot of strong runs this year. There were like six races I can count that we could’ve, would’ve, should’ve won and we didn’t whip is very frustrating. 

“We were so good at giving them away that I need to get back to I’m so good at stealing them and earning them.”

2. Special delivery 

Among the perks with winning a Cup title is getting the Champion’s Journal. Jimmie Johnson started the tradition after his 2010 championship. The existence of the journal remained a secret until 2017 when Johnson posted a picture on social media of him handing the journal to Martin Truex Jr.

The journal passes from champion to champion with the current champion holding on to it for a year and adding an entry for the next champion before handing it to them. Logano will receive the journal from Kyle Larson. 

“I can’t wait to read it again,” Logano said before Thursday’s NASCAR Awards. “I’m telling you, it’s probably one of the coolest things. Jimmie deserves all of the credit for coming up with the idea. 

“I wish it started sooner. It’s so interesting. Some drivers are very detailed what they write to the next champion and some are kind of quick and simple. It’s very interesting to read it. It’s cool. It’s a real secret. It’s kind of like an unwritten rule, you can’t take pictures of it and post it. It’s a thing that only the championship drivers know and have read and seen.

“Every time I get it, I’m so nervous. I’m like don’t spill anything on this thing, don’t lose it. It would suck to be the guy that loses that. That would be bad. I’m putting it right in the safe.”

Logano won his first Cup title in 2018. He then gave the journal to Kyle Busch, the 2019 series champion.

“It’s something you put a lot of thought into, at least I did,” Logano said of what he penned. “I wrote a letter to Kyle. You put a lot of thought into it. It’s something that will be there as long as our sport is around. I hope so at least. It’s a really great tradition.”

3. Fun factor 

The day of last year’s NASCAR Awards, William Byron said he wanted compete in more races outside NASCAR in 2022. 

Byron, who seeks to make Sunday’s prestigious Snowball Derby Super Late Model race, has fulfilled his goal, winning, gaining confidence but also having fun.

“What I got out of it was immediate fun, sort of relief,” Byron said of racing various Super Late Model races this year. “It was not racing the Cup car. It was different. It was not as stressful working with the team and things like that because there’s not as much on the line. There’s still prize money and things, and honestly you’re there to have fun. I enjoyed that.

“As I got going in it, I realized how productive it really was for me to do it, how much I was learning. As I did it more often throughout the season, I learned little nuances that were helping me get back in the Cup car with a better skill set.”

That element of fun stood out to Byron. Cup racing is full of pressure with the multi-million dollar sponsors, expectations to win and all the people at the shop relying on the car’s performance. That’s significant pressure, on top of what any driver puts on themself.

“There’s a lot of guys that you are trying to provide for and do a good job for,” Byron said of Cup racing. “There is a weight to that. You want to perform for those guys that work non-stop at the shop. There’s just a much broader net that you are casting as a driver. Whenever you go to the short track level, it’s you and six to 10 guys working on the car. … There’s natural pressure with what we’re trying to do at the Cup level because it is the No. 1 motorsports in the U.S.”

4. Looking for a ride

Ross Chastain says he’s been “trying for years” to get a ride in the Rolex 24 at Daytona International Speedway without success but that hasn’t deterred him.

“I’ve met with the president of IMSA,” said Chastain, who finished second to Joey Logano for the Cup title this season. “I’ve met with team owners. I’ve talked to drivers. I just can’t find my way in yet. I haven’t found the right person yet to either tell me how to do it or give me the opportunity. I could show up with sponsorship and get a ride, but how do I get in as a race car driver? I haven’t found that spot yet.”

Chastain said he’s reached out to some this offseason with no luck. 

He said the prestige of the season-opening IMSA event (Jan. 28-29, 2023) draws him but he also wants to gain more experience racing on a road course — even with his win at Circuit of the Americas this past season. And Chastain is not picky on the type of ride he’d like to have for that race.

“I’m not even looking to be in the top class. I want to find a mid-pack Xfinity team of the Rolex and go run there and experience it and then just to be around those road racers that do it year around. I know I could learn something. … I just want to race.”

5. Indy 500-Coke 600 double

It has been eight years since Kurt Busch competed in the Indianapolis 500 and Coca-Cola 600 on the same day, the last time the feat has been accomplished. 

Kyle Busch and Kyle Larson are among those who have expressed interest in running both races in the same day but don’t appear to be in a position to do so in 2023 because of the limited IndyCar rides available. 

Roger Penske, owner of the IndyCar Series and Indianapolis Motor Speedway, said he could see Jimmie Johnson attempting it this year, and others as soon as next year. 

“It’s about having the car and the manufactures, whether it’s Chevy and or Honda,” Penske said, referring to the IndyCar manufacturers. “All would be interested to see somebody run the double. Maybe Jimmie is going to do it, which would be great. 

“He has the experience. He did very well on the ovals. … It’s my understanding that he’s going to run potentially the 600 as one of his races (with Petty GMS). We’ll see.”