Buescher, Front Row Motorsports renew railroad safety initiative

2 Comments

When you’re young, it’s fun to play with toy trains.

But when you’re an adult, playing with a real train is the last thing you want to do.

That’s why Front Row Motorsports and CSX Transportation are renewing their “Play It Safe” railroad crossing initiative for 2016, the fourth consecutive season the two sides have worked together.

2015 NASCAR Xfinity Series champion Chris Buescher, who is in his rookie season in the Sprint Cup Series, will drive the No. 34 Ford Fusion for Front Row Motorsports and be the point man for the “Play It Safe” program.

According to a media release, “(Buescher) will serve as an ambassador to 18- to 34-year-old males among NASCAR’s fan base, the demographic mostly likely to be involved in a train collision and the targeted audience of CSX’s safety campaign.”

CSX and the “Play It Safe” initiative will be on Buscher’s race car for eight races this season, including events at Atlanta Motor Speedway, Watkins Glen International and the fall race at Richmond International Raceway.

“I got to work with CSX a little bit last year when I drove the No. 34, and I really respect what they’re doing with their NASCAR program,” the 23-year-old Buescher said. “It’s all about safety and spreading the message to race fans. If we can reach people and prevent even one collision, it’ll be a successful campaign.”

Follow @JerryBonkowski