Danica Patrick moves in a new direction with sponsors

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CHARLOTTE, North Carolina – The probing questions about her personal life were being hurled with the alacrity of a gossip-hungry paparazzi but the innocence of a cub reporter for People.

What’s your favorite ice cream, topping and tropical fruit? Who are your friends? What do you like doing the most?

Danica Patrick didn’t mind.

Many of the everyday details of auto racing’s most famous female driver are being promoted and provided by design these days.

And such inquisitions are much easier when being conducted by a group of a few dozen grade-school children, who comprise the Rookie Racers Club at the NASCAR Hall of Fame.

“These events are always great when it’s just the kids, because they don’t really want anything other than to ask what your favorite color is,” Patrick told NASCAR Talk with a laugh last Saturday. “Those are not the most common questions that I get, so as simple as the questions are …. I just feel like they’re real pure.”

Simple and pure is part of the direction that Patrick is hoping to go this year with her appealing and popular brand, which benefited from the exposure of a record 13 Super Bowl commercials with Go Daddy, her primary sponsor in IndyCar and NASCAR for several years.

While the advertising elevated Patrick’s profile, it was commissioned through the prism of an Internet domain provider that made pushing the envelope into an art form. As a spokeswoman, Patrick was the (oft-unwitting) featured hook in campaigns that reveled in the risqué and controversial. The last Super Bowl commercial scheduled with Patrick was scrubbed after drawing the ire of animal rights activists for a storyline involving a puppy sold on the Internet and shipped away.

It’s a discernible contrast with a new approach (and new primary sponsor) in 2016 for Patrick, whose dogs frequently are the stars of her social media postings.

The public’s exposure to the Stewart-Haas Racing driver will be driven less by corporate marketing and more by just Danica basking in the unglamorous glory of everyday existence – which Patrick sees as the natural endgame to star-driven advertising in the 21st century.

“With the amount of media and social media, people are learning to read through and see what’s real and not real,” she said. “We post things on social media. We’re on TV a lot. They can film us anywhere we go with their phones. They know what we’re really like and really doing in our activities and what we consume and enjoy.

“Everything we do is going to be a collaboration to highlight that and bring out the best in me to authenticate the relationship.”

It’s evident in the redesign of her website that launched last week in the blue and white colors of Nature’s Bakery, whose fig bar brand will adorn Patrick’s No. 10 Chevrolet in 28 of 36 races this season.

The DanicaPatrick.com home page features several lifestyle photos of Patrick that range from hiking a mountain to cooking with a professional chef to attending a Chicago Blackhawks game. Her racing career seems ancillary, echoing the message of her Twitter bio: “If you want to get to know me away from the track, you’re in the right place.”

That seems to be the overall mission statement for Patrick’s brand – and even if the tradeoff is the exposure of a Super Bowl spot, she appreciates the more personalized focus that her sponsors are offering.

“It fits really well,” she said. “I feel like my partners are doing a great job of seeing what I’m into (and) using me in ways that are really authentic.

“It always resonates really well when people know that those are all things that are just what I’m like, and the things that I do.”

The most recent example was a commercial by sponsor TaxAct (a primary sponsor for four races this year) that features Patrick doing yoga and playing with her dogs, Dallas and Ella.

After making a successful debut during the New Year’s Day bowl games, TaxAct (which is pushing a Race to Your Refund Sweepstakes geared toward the April 15 filing deadline) purchased three more slots during the Seahawks-Vikings NFL playoff game last Sunday.

Patrick realized the commercial was gaining traction while on the deck of a boat in the Bahamas on vacation. A friend emerged from inside to ask, ‘Was that your commercial on TV just now?’

“I was really excited to hear they were running it during bowl games,” she said. “That’s awesome. I love when a partner jumps in with both feet like that. Last year was more of a tester and they were just involved on a very small level, but it worked so well they did more last year than they were going to do, and obviously they were committed for this year and had big plans.”

Patrick has grand aspirations, too. A former winner on Chopped, she recently met with the Food Network about becoming a regular guest on the channel.

“I told them I want to go dip my toe into a bunch of different ways and different shows,” she said. “I’d love to have a show some day, but I want to make sure I do it really well.”

Texas Xfinity results: Noah Gragson wins playoff opener

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Noah Gragson is rolling through the NASCAR Xfinity Series like a bowling ball headed toward a strike.

Gragson won for the fourth consecutive race Saturday, taking the lead with 11 laps left and winning the 300-mile race at Texas Motor Speedway. The victory put Gragson in the second round of the playoffs.

Finishing behind him in the top five were Austin Hill, Ty Gibbs, AJ Allmendinger and Riley Herbst.

Texas Xfinity results

The race was pockmarked by wrecks, scrambling the 12-driver playoff field.

POINTS REPORT

Noah Gragson remains the points leader after his win. He has 2,107 points. AJ Allmendinger is next, 26 points behind.

Sam Mayer and Ryan Sieg hold the final two transfer spots. They are one point ahead of Riley Herbst, eight points ahead of Daniel Hemric, 13 points ahead of Brandon Jones and 29 points ahead of Jeremy Clements.

Texas Xfinity driver points

The Xfinity playoffs will continue Oct. 1 at Talladega Superspeedway (2 p.m. ET, USA Network).

Noah Gragson wins Xfinity race at Texas Motor Speedway

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Noah Gragson opened the NASCAR Xfinity Series playoffs the same way he has run much of the season.

Gragson sidestepped a web of issues plaguing playoff drivers and won Saturday’s 300-mile race at Texas Motor Speedway, tying a decades-old Xfinity record by winning for the fourth consecutive race. Sam Ard, formerly a series mainstay, won four in a row in 1983.

Gragson, continuing to establish himself as the championship favorite, took the lead with 11 laps to go from Jeb Burton as most of the day’s leaders were running different tire and fuel strategies over the closing laps.

Gragson, 24 and set to jump to the Cup Series next season, led 85 laps. He won by 1.23 seconds.

“This number 9 team, man, they’re on fire,” Gragson told NBC Sports. “Luke Lambert (crew chief) and the boys executed a great race.”

MORE: Texas Xfinity results

The win was Gragson’s seventh of the year. Following in the top five were Austin Hill, Ty Gibbs, AJ Allmendinger and Riley Herbst.

The victory pushed Gragson into the second round of the playoffs.

A big crash at the front of the field on lap 117 changed the face of the race. John Hunter Nemechek lost control of his car on the outside and was clipped by Justin Allgaier, starting a wreck that scrambled most of the field. Damages forced playoff drivers Daniel Hemric, Brandon Jones and Allgaier from the race.

“The 7 (Allgaier) chose the top behind me, and I haven’t seen the replay of it, but the 7 chose the top behind me and started pushing,” Nemechek said. “The 21 (Hill) made it three-wide on the 9 (Gragson), and I was three-wide at the top, and I think we ended up four-wide at one point, which doesn’t really work aero-wide in the pack.”

Pole winner Jones, a playoff driver taken out in the crash, said Nemechek “was pushing a little too hard. Nothing to fault him there for, but probably a little early to be going that far. It is what it is.”

Six laps earlier, another multi-car crash scattered the field and damaged the car of playoff contender and regular season champion Allmendinger.

The wreck started when Brandon Brown slipped in front of Allmendinger and went into a slide, forcing Allmendinger to the inside apron. Several cars scattered behind them trying to avoid the accident.

Allmendinger’s crew repaired his car and he later had the race lead.

Playoff driver Jeremy Clements had a tough day. He parked with what he called mysterious mechanical issues about halfway through the race.

Below the cutline after the first race are Herbst, Hemric, Jones and Clements.

Stage 1 winner: Daniel Hemric

Stage 2 winner: AJ Allmendinger

Who had a good race: Noah Gragson is threatening to turn the final weeks of the Xfinity season into a cakewalk. He clearly had the day’s dominant car Saturday in winning for the fourth race in a row. … AJ Allmendinger’s car was damaged in a wreck in heavy traffic, but his crew taped parts of the car and gave him an opening to finish fourth.

Who had a bad race: Jeremy Clements, in the playoff field, finished 36th after parking with mechanical trouble near the race’s halfway point. … Jeffrey Earnhardt crashed only 17 laps into the race and finished last.

Next: The second race in the first round of the Xfinity playoffs is scheduled Oct. 1 at 4 p.m. ET (USA Network) at Talladega Superspeedway in Alabama.

Cup drivers are for changing Texas but leery about making it another Atlanta

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FORT WORTH, Texas — Some Cup drivers are concerned that a reconfigured Texas Motor Speedway could create racing similar to Atlanta, adding another type of superspeedway race to the NASCAR calendar.

While Texas officials have not stated publicly any plans to make changes, some competitors feel Sunday’s playoff race (3:30 p.m. ET on USA Network) could be the final event on this track’s current layout. 

With the All-Star Race moving from Texas to North Wilkesboro next year, Texas Motor Speedway’s lone Cup race will take place Sept. 24, 2023. That could provide time for any alterations. Work on changing Atlanta began in July 2021 and was completed by December 2021. 

Reigning Cup champion Kyle Larson said work needs to be done to Texas Motor Speedway.

“I would like them to demolish this place first and then start over from scratch,” Larson said Saturday. “For one, they did a very poor job with the reconfiguration, initial reconfiguration. 

“I would like to see them change it from a mile-and-a-half to something shorter. I don’t know if that means bringing the backstretch in or whatever. 

“If I could build a track, it’d be probably a three-quarter mile Bristol basically, pavement and progressive banking. But I don’t know if that’s even possible here. I’m not sure what they have in mind, but anything would be better than what they did.”

Former Cup champion Joey Logano worries about another superspeedway race with such events at Daytona, Talladega and now Atlanta. 

“Do we need more superspeedways?” Logano asked Saturday. “Is that the type of racing fans want to see? Because when you look at the way that people have finished up front in these superspeedways lately, (they) are the ones that are riding around in the back. 

“Do you believe that you should be rewarded for not working? Because that’s what they’re doing. They’re riding around in the back not working, not going up there to put a good race on. They’re riding around in the back and capitalizing on other people’s misfortune for racing up front trying to win. I don’t think it’s right. That’s not racing. I can’t get behind that.”

Logano said he wants to have more control in how he finishes, particularly in a playoff race. 

“I want to be at tracks where I can make a difference, where my team can make a difference, and we’re not at the mercy of a wreck that happened in front of us that we couldn’t do anything about,” he said.

Discussions of changing the track follow complaints about how tough it is to pass at this 1.5-mile speedway.

“Once you get to the top, it’s almost like the bottom (lane) is very, very weak,” Daniel Suarez said.

Suarez has mixed feelings about the idea of turning Texas into another Atlanta-style race.

“Atlanta was a very good racetrack, and then they turned it into a superspeedway and it’s a lot of fun,” Suarez said. “I see it as a hybrid. I don’t think we need another racetrack like that, but it’s not my decision to make. Whatever they throw out at us, I’m going to try to be the best I can be.”

Suarez hopes that Texas can be like what it once was.

“Maybe with some work, we can get this race track to what it used to be, a very wide race track, running the bottom, running the middle, running the top,” he said.  

“As a race car driver, that’s what you want. You want that ability to run around and to show your skills. In superspeedways … everyone is bumping, everyone is pushing, and you can not show your skills as much.”

Chase Briscoe would be OK with a change to Texas, but he wants it to be more like a track other than Atlanta.

“If we’re really going to change and completely start from scratch, I would love another Homestead-type racetrack,” Briscoe said. “The problem is any time you build a new race track, it’s not going to be slick and worn out for a while. It’s trying to figure out what’s best to maximize those first couple of years to get it good by the end. 

“I think Homestead is a great model, if we’re going to build another mile and a half. I think we’re going to have to look at what they have, the progressive banking, the shape of the race track is different. I just think it’s a really good race track, and I think it always puts on really good racing. Anything we could do to try to match that, that would be my vote.”

Denny Hamlin just hopes some sort of change is made to Texas.

“I’d rather have another Atlanta than this, honestly,” Hamlin said. “Anything will be better than kind of what we have here.”

NASCAR shares prayers for Stewart-Haas Racing engineer

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FORT WORTH, Texas — The NASCAR garage is sharing its prayers for Stewart-Haas Racing engineer DJ VanderLey, who was injured Thursday night in a crash during a micro sprint Outlaw race at the Texas Motor Speedway dirt track.

He suffered several fractured vertebrae and has a spinal cord injury, according to a post from his wife Jordan on her Facebook page. 

Two GoFundMe accounts have been set up to help the family with medical costs. 

VanderLey was Chase Briscoe’s engineer for four years, and they are good friends.

“I hate that it happened to anybody,” Briscoe said Saturday at Texas Motor Speedway, “but for it to hit close to home has definitely been tough for me.”

Briscoe said he planned to visit VanderLey in the hospital on Saturday and that “I just hope that everybody continues to pray. That’s really all we can do at this point, trying to hope he gets better.”

Christopher Bell calls VanderLey among his best friends. VanderLey was Bell’s engineer at Kyle Busch Motorsports in 2016. 

Bell spent the night at the hospital and also picked up Jordan VanderLey at the airport when she arrived. 

Stewart-Haas Racing had a decal for VanderLey on Riley Herbst‘s No. 98 Xfinity car for Saturday’s race.