Front Row Motorsports and its newest driver, Chris Buescher, will get a lot of Love’s this season.
As in Love’s Travel Stops, which announced Wednesday that it has not only extended its sponsorship with Front Row, but will also join Buescher in his rookie season on the NASCAR Sprint Cup Series.
Love’s will sponsor 18 races in the 2016 season, starting with the season-opening Daytona 500 on Feb. 21. Other key tracks include both races at Texas Motor Speedway and the season-ending race at Homestead-Miami Speedway.
This will be the fourth season that Love’s has ridden with Front Row, and will be its first season adorning Buescher’s No. 34 Ford Fusion. Buescher has jumped to Sprint Cup after winning last season’s Xfinity Series.
Love’s has over 360 locations in 40 states.
“At Love’s, we are passionate about improving our business and make changes to enhance our customers experience,” Dave Frankenfield, Love’s director of marketing, said in a media release. “(Team owner) Bob Jenkins and the Front Row Motorsports team share the same passion and have implemented several strategic changes this season to improve the team’s competitiveness.
“We are jazzed about the team’s new alliance and the opportunity to sponsor Chris Buescher in his Sprint Cup rookie campaign.”