Motorsports sanctioning bodies like NASCAR, NHRA and IndyCar in recent years have ratcheted up efforts to attract new and young fans to their respective sports.
They’ve tried a number of initiatives.
But NASCAR driver David Gilliland may have found one of the best way’s to attract and engage new young fans: video games.
Gilliland has placed four animated games – with promises of more to come – on his website, DavidGilliland.com.
The games, located under the “Kids” tab on the website, are “David’s Off-Road Challenge,” “David Gilliland’s Chain Reaction,” “Follow the Logo” and “David’s Head Bounce.”
He even has sponsorship from Taco Bell.
Gilliland has also established “Gilly’s Gang” on his site, which is an online forum for fans of all ages and readers to give their opinions on a variety of topics.
Gilliland is still looking for a new ride for the 2016 NASCAR season after parting ways with Front Row Motorsports last month.
But his 15-year-old son, third-generation racer Todd, is seeing his own racing career take off. Todd will race for noted team owner Bill McAnally in the NASCAR K&N Pro Series West circuit in 2016.