NASCAR Canadian Series gets new title sponsor

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The NASCAR series formerly known as the Canadian Tire Series will be called the NASCAR Pinty’s Series for the next six years, beginning in 2016.

NASCAR announced Pinty’s as the new name and title sponsor Monday, ending the eight-year partnership Canadian Tire dating back to the series’ inaugural season in 2007.

Pinty’s, a contingency sponsor of the series since 2012, produces and provides fresh and frozen chicken products to the retail and food service industry throughout Canada.

“NASCAR is a global entity and we couldn’t be more excited to continue to grow this important series with the help of our new entitlement partner, Pinty’s,” said George Silbermann, NASCAR’s vice president of regional and touring series in a release. “The NASCAR Pinty’s Series is the premier motorsports property in Canada, characterized by the unparalleled competition that defines NASCAR racing.”

Just like K&N Filters and Whelen Engineering, Pinty’s entered the NASCAR world as a contingency sponsor before stepping up to be a primary series sponsor.

“NASCAR and Pinty’s share a common goal of delivering the highest quality product to their loyal and passionate fans,” said Tony Spiteri, Pinty’s senior vice president of marketing, research & development. “Taking our involvement with NASCAR to the next level with this unique naming rights opportunity will further elevate the series and help make it more exciting and engaging for fans.”

The first season with Pinty’s begins on Sunday, May 22 at Canadian Tire Motorsport Park in Bowmanville, Ontario, which also hosts a NASCAR Camping World Truck Series race.

NASCAR also announced the Pinty’s Series will return to participate in the Honda Indy Toronto weekend on July 16. The race will be in support of the Verizon IndyCar Series’ race. The Pinty’s Series last raced in Toronto in 2011.