The producers of a NASCAR-based drama series said this week in Las Vegas that they’re hopeful the show can debut in late 2016 or early 2017.
Husband-wife producers Mark Burnett and Roma Downey made the comment this week at Sports Business Journal’s Motorsports Marketing Forum.
Sports Business Journal reported that a writer for the series has been selected. Burnett, described this year by AdWeek as “the most powerful producer in television” for being responsible for such shows as “Survivor,” “The Voice,” and “The Bible,” said one storyline in the NASCAR drama viewers could expect to see would focus on the wives of drivers.
Zane Stoddard, NASCAR vice president entertainment marketing and content development, said at the forum that the goal of the series: “While it can be about sports, we’re talking about a general audience, so at the heart of it, it has to be about characters, relationships and families — and our sport is laden with those things and some of the attributes that really drive great storytelling, like independence, rebellion and … family.”
Downey, best known for her role on “Touched by an Angel,” said: “We think here with NASCAR that we can be trusted to tell the stories that come out of this world, and tell the stories in a way that connects to the heart. Yes, it’s exciting, dangerous and thrilling, but it has to be people you recognize and care about.”