Dale Earnhardt Jr. merchandise tops list of best selling drivers

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NASCAR has announced the top-five selling drivers at the Fanatics Trackside Superstore, which made its debut at the second Pocono Raceway weekend in late July.

Leading the way in sales was 12-time most popular driver Dale Earnhardt Jr.

Following Earnhardt was Jeff Gordon, who just finished his final season competing in the Sprint Cup Series.

Rounding out the top five was 2014 champion Kevin Harvick, six-time champion Jimmie Johnson and fifth was Kyle Busch, who claimed his first Cup title after missing the first 11 races of the year due to injures.

NASCAR also announced that with the Fanatics tent, which took the place of team specific merchandise haulers, the average transaction grew by 75 percent.

In 2015, the three tracks that saw the largest increase in sales were: Homestead-Miami Speedway (+100 percent), which hosted the season finale and Jeff Gordon’s final race, Phoenix International Raceway (+66 percent) and Talladega Superspeedway (+62 percent).