Mars, Inc., has extended its partnership with Joe Gibbs Racing, continuing an alliance with the team and Kyle Busch for the “next several seasons.”
The company announced the extension Tuesday morning.
Mars, Inc., brand’s include M&M’s, Snickers, Skittles, Double Mint and Pedigree. Busch, one of four drivers contending for the Sprint Cup championship this weekend at Homestead-Miami Speedway, has taken the company’s brands to victory lane 29 times since 2008.
“Our partnership with JGR and Kyle has routinely delivered for us at the track, as well as in-store and with millions of fans,” said William Clements, vice president, sponsorships for Mars, in a statement. “We look forward to the opportunity to continue to build upon this amazing partnership.”
Said Busch in a statement: “Representing Mars, Inc’s family of brands on the No. 18 since 2008 has been an honor, and knowing they are committed to JGR for the next several seasons is awesome.”