When Brad Keselowski arrived at RFK Racing after last season, among the early changes he made included repainting the walls and restructuring the team’s shop.
They were meant to infuse an organization that hadn’t won a Cup points race since 2017 with a new look and feel. And help create a new mindset for the 165 employees.
“The first thing (Keselowski) started changing was colors,” Justin Edgell, tire carrier on Chris Buescher’s team, told NBC Sports. “Everything is satin black. My man is a satin black-type guy. I’m talking about trash cars. I’m talking about equipment. I like it. You know, look good, play good.”
RFK Racing has looked great the last week. Buescher gave the organization its first points win of the season, taking the checkered flag in the Bristol night race. Keselowski followed by winning the pole for today’s second-round playoff race at Texas Motor Speedway (3:30 p.m. ET on USA Network). Buescher starts today’s race 13th.
It has taken much for the organization to experience a week like this. The season didn’t start well. Both Keselowski and Buescher failed to make the feature in the Clash at the Los Angeles Memorial Coliseum in early February.
Less than two weeks later, they each won their qualifying race at Daytona.
RFK Racing wouldn’t be back to Victory Lane until Bristol. In between were disappointments, close calls and plenty of work.
“We’re in a spot where with our company, we’ve made a lot of changes over the last six to 12 months,” Keselowski told NBC Sports after the team’s celebration on Monday. “And there’s a maturation cycle to those.
“Nobody likes that maturation cycle. There’s still things that we’ve invested that haven’t matured. So there’s a lot of reasons for optimism, but we have a long ways to go.”
Having patience in such a fast-moving sport isn’t easy but it is needed.
“I wish we would have matured earlier,” Keselowski said,” but I ain’t going to look at gift horse in the mouth and scream at him. I will take it and we’re going to build off it. Right now we have two teams that are like 10th-place teams. Our last few weeks have shown that’s where we’re at in speed, that’s where we’re at in finishes. If we ran a whole season like that … we’d be a playoff team.”
When Keselowski spoke to the employees at Monday’s celebration, he told them to enjoy the moment. He also had another message for them.
“Winning at this level is really hard and it’s supposed to be hard,” he said. “We’ve had a lot of fight to get there this year. Certainly some good moments and some really tough moments. I’m really proud of all of us and the work that went in.”
Another key to the organization’s success finding common ground between those who had been at Roush before Keselowski’s arrival and the new hires and their ideas.
After working through those issues, which included how the cars were prepared, Graves saw progress.
“You step back and embrace it and look at it and it’s like, ‘OK, this makes sense,’” Graves said. “You can start to develop and build on some ideas that make progress.”
The results started to show. Buescher finished second at Sonoma in June. He was sixth at Road America in July. He placed third at Richmond ninth at Watkins Glen in back-to-back weekends in August.
“It’s been really nice to go to these race tracks and be in the hunt, be up there at the front,” Buescher told the employees at Monday’s celebration. “We’re learning every week. We’ve made huge progress really through the whole year.”
Buescher and Keselowski combined to lead 278 of the 500 laps at Bristol. Buescher found himself toward the front late in the race. Graves made a two-tire call on the last stop. Buescher went from entering the pits fourth to exiting first when no one else made such a move. Buescher led the final 61 laps to win.
Then he got to do something he hadn’t in years.
“I’ve only been able to do like three in my career,” he told NBC Sports, noting he didn’t do burnouts in ARCA because he often needed those tires for another event. “Xfinity wins, we were able do do some burnouts.
“After the Pocono Cup win, it was rained out so we just had to push it to victory way, so it’s been a really long time since I’ve done any legal burnouts in a race car. So that part was nice.
“It was nice to actually be able celebrate on the frontstretch with the team the real way, in the moment, not hanging around for that that rainout. That’s what made it that much better in my eyes.”
Keselowski looks to join Buescher in winning a points race this year. In a season with 19 different winners, Keselowski admits it’s challenging to be among those who have yet to win.
“Now we are in a spot where we are ready to play some offense,” he said. “It is a good feeling. It comes with a pragmatic view and a lot of humility of being able to walk away from some races where you were legitimately 20th or 25th and go to work the next morning and say, ‘Alright, we aren’t going to burn the house down. We are going to repaint the living room and then we are going to go to the next room and work on it piece by piece.’
“The easy thing to do is to lose control over yourself. That is the easy thing to do. The hard thing to do is to work through it and be methodical in that approach.”
It’s an approach that has led RFK Racing back to Victory Lane.