Comcast, which owns NBC Universal and the Xfinity brand, has announced it has established an annual award called the Comcast Community Champion of the Year Award.
The award will be given to one NASCAR team member, chosen from three finalists, one from each of the three national touring series. The award recognizes the winner for their “outstanding charitable endeavors.”
Eligible recipients are team owners, drivers and all Sprint Cup, Xfinity and Camping World Truck Series team employees
“The Comcast Community Champion of the Year Award honors those members of NASCAR teams who share our commitment and give back to the communities we serve,” said Peter Intermaggio, Comcast Senior Vice President of Marketing Communications in a press release. “At Comcast, we work hard to make a difference in the places where our employees and customers live and work, and we want to recognize and encourage others who demonstrate that same community commitment.”
Nominees will be narrowed to three finalists. A panel of executives from Comcast, The NASCAR Foundation, a former NASCAR driver and a member of the national motorsports media will determine the winner. The award will be presented at the NASCAR Xfinity Series and Camping World Truck Series Banquet at the end of the season.