Less than a week before its running, the Sprint Cup’s 301-mile race at New Hampshire on Sunday, which airs on NBCSN, has received a title sponsorship.
New Hampshire Motor Speedway announced Monday the race will be sponsored by 5-Hour Energy. The energy drink also is a main sponsor for Clint Bowyer’s No. 15 Toyota.
“5-hour ENERGY shots have made a significant impact in the motorsports world and this entitlement sponsorship is another example of their continued support in the sport of NASCAR,” said David McGrath, vice-president of corporate sales at NHMS in a press release.
Sunday’s race is the first of two visits to the 1-mile track the Sprint Cup Series will make this season. The return visit will be Sept. 27 for the second race in the Chase for the Sprint Cup.