Fifth Third Bank will become the official bank of Daytona International Speedway and integrate its ATMs into the speedway beginning in 2016, track officials announced Tuesday.
Fifth Third Bank also will serve as an official partner of the Daytona 500 and the Coke Zero 400 Powered By Coca-Cola.
Fifth Third Bank joined Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 NASCAR Sprint Cup Series entry the past four seasons. Last year, the company signed a multi-year sponsorship extension with Roush. Ricky Stenhouse Jr. drives for the team.