As JTG Daugherty Racing co-owner Brad Daugherty said: “I think it’s a pretty dynamic trio with Michael, Denny and Bubba. They’re going to be like rock stars.”
The 26-year-old Wallace is in his third full Cup season. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.
“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”
A team name, car number, manufacturer and sponsors will be announced at a later time.
No. TBA: Bubba Wallace joins the new team co-owned by Denny Hamlin and NBA great Michael Jordan. The team purchased Germain Racing’s charter. Germain Racing will not continue after this season.
Available/possibly available rides
No. 14: Clint Bowyer is in a contract year to drive for Stewart-Haas Racing.
No. 21: Matt DiBenedetto said Sept. 17 that Wood Brothers Racing has an option to pick up his contract for next year and the deadline is the end of September.
Daugherty, the only Black owner of a full-time Cup team currently, is excited about Jordan’s entrance into NASCAR.
“It’s a big momentum shift for this sport culturally, period,” said Daugherty, co-owner of JTG Daugherty Racing and an analyst for NBC Sports. “Three years ago, this would have never happened. A year ago, this wouldn’t have happened. It’s the timing. If the timing is right and you have someone like Michael Jordan put his brand and what he’s all about into whatever you are doing, it adds a lot of credibility. I look forward to whatever he can bring to the table to help continue to build NASCAR.”
Daugherty told NBC Sports that Jordan can help the sport reach more people.
“The eyeballs are going to be incredible,” Daugherty said of Jordan’s potential impact. “The opportunity for entrance into the sport will be made more available as far as people being aware of the availability to get involved in NASCAR as a fan or as a business. There’s just so many different areas that will light up just because of who he is and what he represents. His entire legacy creates opportunity for everyone.
“Now, we start talking diversity with what he’s able to do from a corporate standpoint and also just from a legacy standpoint with his brand. It’s going to be exciting. I’m excited because I think more people now, more than ever, will take a look at NASCAR with a keen eye and keen interest and be excited about maybe participating as a fan or as a business partner or as someone wanting to learn how to drive a race car or own a race team. The more notoriety the better.”
NASCAR stated Monday: “Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”
“When (Hamlin) told me there was a possibility of getting Bubba Wallace, I’m saying, ‘OK, this is perfect!’” Jordan told The Observer. “If I’m getting involved in NASCAR, then get a Black driver (with) a Black owner.”
For all that Jordan can bring to NASCAR, Daugherty knows that the competition can prove challenging.
“I’m sure he’s committed to next season and we’ll see how that goes and if it goes well, you go beyond that,” Daugherty said. “He had a (Superbike) team for a long time and loved that. He understands it’s a different business model. He’s at the point in his life, he’s like Roger Penske and Rick Hendrick and those guys to where it’s really not a detriment to him financially if he’s not making money. We’ll have to see how much he can stomach because it’s an interesting business model for sure.”
Jordan told The Observer he’s in it to win.
“If I’m investing, if I’m a participant, then I want to win! I don’t want to be out there to be just another car,” Jordan said.
Daugherty looks forward to seeing Jordan, Hamlin and Wallace at the track.
“I think it’s a pretty dynamic trio with Michael, Denny and Bubba,” Daugherty said. “They’re going to be like rock stars.”
Daugherty also looks forward to something else next year.
“Look forward to racing against those guys,” he said, “and trying to kick their butts.”
Germain said in a statement that the No. 13 team will continue the rest of the season with Ty Dillon as driver.
“Being an owner in NASCAR for the last 16 years has been a thrilling and rewarding adventure,” Germain said in a statement. “From winning two NASCAR Truck Series championships in 2006 and 2010 to competing at the highest level of motorsports in the Cup Series for the last 12 seasons, I have experienced the highs and lows of our sport. I’m extremely proud of what Germain Racing has accomplished at every level and I will be transitioning out of ownership with many memories and friendships. I appreciate the interest and offers made over the last couple of weeks and I am excited to see how the sport continues to grow in the future.
“Thank you to GEICO for their loyalty to Germain Racing for over a decade. It has been a great source of pride for our team to represent their brand on the track. Doug Barnette with Player Management International has facilitated our GEICO relationship since the beginning and I truly appreciate his efforts. Finally, to my employees: building a team camaraderie and creating a family atmosphere has been a highlight of this journey. I will miss each of you.”
Dillon spoke in late August about the challenges facing single-car teams in Cup.
“The model is very tough right now for single-car teams,” he said. “I’m hoping that NASCAR is going to change it and help on it. But it needs to change for one-car teams to be more successful that haven’t already been at the top level of the sport or have an incredible amount of money to leapfrog into the top spot. If you don’t have three or four teams to spread the wealth with big name sponsors and a lot of money behind the effort, it’s just not a model that’s going to survive long term.”
Hamlin acknowledged the challenge a one-car team can have.
“I do believe that the (ownership) model will hopefully get better,” Hamlin said before last weekend’s race at Bristol Motor Speedway. “Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”
Denny Hamlin and Michael Jordan will own a Cup team that will have Bubba Wallace as its driver for 2021, Hamlin announced on social media Monday night.
Hamlin said details about the single-car team, including name, car number, manufacturer and sponsors, will be announced at a later date. The team purchased Germain Racing’s charter.
The partnership of Hamlin and Jordan brings one of the most recognizable figures in sports to NASCAR. Jordan won six NBA championships with the Chicago Bulls and was inducted into the Naismith Memorial Basketball Hall of Fame in 2009. He became majority owner of the NBA’s Charlotte Hornets in 2010.
“Growing up in North Carolina, my parents would take my brothers, sisters and me to the races, and I’ve been a NASCAR fan my whole life,” Jordan said in a statement. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting to me.
“Historically, NASCAR has struggled with diversity and there have been few Black owners. The timing seemed perfect as NASCAR is evolving and embracing social change more and more. In addition to the recent commitment and donations I have made to combat systemic racism, I see this as a chance to educate a new audience and open more opportunities for Black people in racing.”
Michael Jordon high-fives the crowd before the 2010 NASCAR All-Star Race at Charlotte Motor Speedway. (Photo by John Harrelson/Getty Images)
Jordan becomes the second Black car owner of a full-time team. Brad Daugherty, who also is an analyst for NBC Sports, is a co-owner in JTG Daugherty Racing. Once the charter sale is completed, Jordan will become the first Black majority owner of a full-time race team in NASCAR’s premier series since since Wendell Scott owned and raced his own cars in the 1960s and ’70s.
NASCAR issued a statement Monday night on Jordan joining the series.
“We proudly welcome Michael Jordan into the NASCAR family, and look forward to watching Michael, Denny Hamlin and Bubba Wallace compete in 2021. Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”
Jordan’s entry likely doesn’t happen if not for his friendship with Hamlin and Hamlin’s interest in being an owner.
Hamlin said last weekend that he has been interested in ownership “for a while.
“I still don’t know how long my driving career will go,” Hamlin said. “There are several different sides of management or what not that I would like to be a part of when it comes to NASCAR and the sport itself. It has to be the right opportunity and if it’s not the right opportunity, the right time then I won’t do it. Everything just has to line up perfectly for me to even remotely consider it.
“I do believe that the (ownership) model will hopefully get better. Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”
This is the second team to be sold this season. Leavine Family Racing sold its charter and assets to Spire Motorsports. That gives Spire Motorsports two charters for the 2021 season.
NASCAR President Steve Phelps was asked before the playoffs about a driver owning another team. He said it would be allowed.
“The short answer is yes, but they would need to abide by our guidelines that we would be satisfied that this is notjust a shell for a fifth team,” he said.
Jordan has been a long-time motorsports fan and supporter of Hamlin. Nike’s Michael Jordan Brand first had a deal with Hamlin in 2011, putting Jordan’s “Jumpman” logo on Hamlin’s firesuit.
The Jordan Brand grew more than 50% in China for fiscal year 2020, approaching $1 billion in annual revenue, John Donahoe, president and chief executive of Nike, Inc., said in an earnings call with investor analysts June 25.
Jordan attended the 2019 Cup championship race in Miami in hopes of celebrating a Hamlin title. Jordan also attended the 2014 title race and was among the first to greet Hamlin after he exited the car that day after failing to win the championship.
“I’m a big racing fan,” Jordan said. “Started off when I was a kid. Grew up watching (Dale Earnhardt Sr.), Richard Petty, Cale Yarborough, which was the original 11 that I remember. Now I’m good friends with Denny Hamlin. We go way back. He’s a season ticket holder at the (Charlotte) Hornets (owned by Jordan). I spend a lot of time playing golf with him.”
Asked by Dale Earnhardt Jr. about any interest in becoming a NASCAR team owner, Jordan said: “No, I’ve got a lot on my plate. I love being a fan. I still understand the sport, but in terms of ownership, nah, I think I’m just going to sit back and watch it and support from afar.”
The 26-year-old Wallace is in his third full season in Cup. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.
“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”
Wallace previously stated he had offers from Richard Petty Motorsports and Chip Ganassi Racing.
This is a unique, once-in-a-lifetime opportunity that I believe is a great fit for me at this point in my career. I’m grateful and humbled that they believe in me and I’m super pumped to begin this adventure with them.
