NASCAR promotes Jill Gregory to head marketing initiatives

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NASCAR has promoted senior vice president Jill Gregory into a new leadership role of its marketing department, replacing the departing Kim Brink.

Gregory will head up NASCAR’s brand marketing, creative design and media research. She also will retain her current role of overseeing NASCAR’s Industry Services department, which works with helping assist and market drivers, teams and events. Gregory, who spearheaded the Driver Star Power initiative and last year’s rollout of the revamped Chase for the Sprint Cup, will report to Chief Marketing Officer Steve Phelps and Chief Racing Development Officer Steve O’Donnell.

Gregory joined NASCAR in 2007 after working as director of Sprint Cup marketing at title sponsor Sprint Nextel. She also was a senior vice president of motorsports marketing at Bank of America.

“Jill is an extraordinary leader with world-class marketing experience from the client, agency and sports property perspective who also has deep relationships across NASCAR and keen understanding of the needs of all our stakeholders,” Phelps said in a release. “Her combined skills, experience and ability to integrate make her a perfect choice to lead this critical discipline into the future. We can’t thank Kim enough for what she has built over the last four years and her new opportunity certainly reflects her immeasurable contributions at NASCAR.”

Brink, a former General Motors executive who is returning to the automotive industry as the Chief Operating Officer of Global Team Ford, had led all marketing initiatives at NASCAR since 2011.