International Speedway Corporation announced in a media release Tuesday that it has extended and expanded its strategic partnership with sports and entertainment leader AEG.
The agreement will further expand the two organization’s focus on facility ownership and management, sporting properties, live event promotion, and media production and distribution.
One key element of the new extension will be the inclusion of AEG’s live-entertainment division, AEG Live, which will help ISC develop music and other live events at some of its 13 motorsports facilities around the U.S.
“We are always seeking new ways to improve the guest experience,” said Lesa France Kennedy, ISC CEO. “Partnering with AEG Live is one great example as we expand our entertainment calendar beyond motorsports to include additional high-energy live entertainment productions.”