Six-time NASCAR Sprint Cup champion Jimmie Johnson joined Dwyane Wade of the NBA’s Miami Heat on “Good Morning America” on Wednesday to help raise awareness for heat safety.
Mission Athletecare, the leader in thermoregulation, announced a partnership with Johnson and Lowe’s earlier this month to raise awareness on heat safety. National Heat Awareness Day is Friday.
Mission, which is working in partnership with the Korey Stringer Institute at the University of Connecticut – a leading organization focused on heat safety and named after the Minnesota Vikings player who died in 2001 of heat stroke during NFL training camp.
Johnson understands how easy it can be to ignore warning signs.
“It’s not something that you know in the moment, but as you become more aware of your body and you’re in those situations, you realize after,’’ Johnson said. “It is a very dangerous element. I think a lot of people get by and don’t really know much, they just maybe feel a little bit down on energy or not functioning right the next day.’’
Johnson said he’s experienced that.
“I would say (2008) there’s got to be something more I can do,’’ Johnson said of battling heat. “I would do a Cup race and then on Monday I was just on the couch, dehydrated, exhausted. I’ve had this amazing relationship with Gatorade but didn’t necessarily utilize the product and their information as well as I should. It all kind of came together. I know I did it wrong for a lot of years. It’s something I’m very aware now.’’
Both Johnson and Wade displayed towels that instantly cool when soaked with water and wrung out. The towel stays cool for a couple of hours. That’s just among various cooling products available by Mission.
“As you sweat, if you’re in your yard working or you’re in the gym, your moisture is keeping (the towel) wet, the process is ever ongoing, the property still works,’’ Johnson said. “That’s the cool thing about it, especially in an athletic discipline or active discipline.’’
The heat safety campaign will include a national mobile tour, national TV commercials, digital and social media, in-store promotions around the Mission “Fuel & Cool” initiative and job site visits – all with a goal to raise awareness about the importance of staying cool and safe this summer.