The strip across the front windshield of each Sprint Cup car will carry the name of a fallen solider for this weekend’s Coca-Cola 600 instead of having the driver’s last name on it.
That’s just part of a series of events for NASCAR’s “600 Miles of Remembrance” this weekend. That launches NASCAR: An American Salute. The program goes through the July 5 race at Daytona International Speedway.
Many of the names displayed on the front windshield of the Cup cars have a tie to that particular team in one way or another.
Private Dean Van Dyke, who was killed in the Vietnam War, was a relative of No. 16 Roush Fenway Racing driver Greg Biffle. Army First Lieutenant Daniel Hyde, killed during Operation Iraqi Freedom, served alongside Chris Clayton, tire changer on the No. 83 BK Racing team.
Among other programs taking place:
- For the sixth straight year, Goodyear is rallying NASCAR fans to support members of the U.S. Armed Forces through its “Goodyear Gives Back” charitable program benefitting the Support Our Troops organization. To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the May 21 launch of Goodyear’s charity auction atwww.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.
- NASCAR, Coca-Cola, Mars Chocolate North America and 3M have collaborated to engage shoppers in over 180 military commissaries. On Tuesday, May 19, there will be all-day activation at Fort Bragg Commissary South featuring an appearance by Coca-Cola Racing Family Member Joey Logano, who will be giving away tickets to the Coca-Cola 600. From May 18 to July 8, commissary shoppers can enter the 2015 Champion’s Week Sweepstakes for a chance to win a trip to Las Vegas for NASCAR Sprint Cup Series Champion’s Week by texting “NASCARSALUTE” to 313131 or by visiting www.championsweek2015.com.
- M&M’s will introduce a national letter-writing campaign, in partnership with Operation Gratitude, encouraging fans to send messages of thanks and appreciation to military members. The notes will be included in more than 100,000 Operation Gratitude Care Packages which will be assembled and shipped to Troops deployed in harm’s way and to New Recruits upon their graduation from Boot Camp.
- During Daytona International Speedway’s Coke Zero 400, all active duty military, veterans and their families can enjoy the Troops Welcome Center Presented by M&M’s. The center, which will be located in the midway, will be fully equipped with food and beverages, allowing service members to take a break and meet NASCAR drivers throughout the weekend.
- In honor of the military, Miss Sprint Cup will wear NASCAR: An American Salutefire suits at the Coca-Cola 600 and Coke Zero 400.