NASCAR announced Friday that K&N Engineering has extended its sponsorship of the K&N East and West Pro Series for seven years through 2021.
“Any time you can extend what is already a long-term relationship is a good signal that things are working in that relationship,” said Jim Cassidy, senior vice president of racing operations for NASCAR. “Our focus is really honed in on the development of drivers and building the brand of those drivers at an earlier point in their career and the K&N Pro Series offers an opportunity to do that.”
Among former standouts in the K&N Series is Joey Logano, who won this year’s Daytona 500.
“This is probably the best return on investment in sports marketing that we have, bar none,” said K&N Engineering CEO Tom McGann. “Working with this series fits right with our core values, putting a venue in place for aspiring drivers.”
It was recently announced that NBC Sports Network (NBCSN) will televise all K&N Pro Series events in 2015. K&N is headquartered in Riverside, Calif., just a few miles from Auto Club Speedway.