Michigan International Speedway plans to ply millennials with music in attracting new fans

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In an incessant quest to capture the youth market and build a new generation of NASCAR fans, Michigan International Speedway is embracing its inner Lollapalooza.

The track announced Tuesday the debut of Keloorah, a mini-music festival that will run in conjunction with its June 12-14 and Aug. 14-16 weekends for NASCAR. About a dozen bands will play Friday and Saturday from 4-11 p.m. in an area outside turn 3. Admission will be buying a ticket (of any value) to Sunday’s Sprint Cup race.

Track president Roger Curtis, a music nut who has attended festivals such as Firefly, Lollapalooza and the Electric Daisy Carnival, said the idea grew out of Faster Horses, a country music festival at MIS that will hold its third edition in July.

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“There’s a huge connection with millennials that a band playing at prerace, even if it’s a big name, isn’t capturing the essence of what the festivals are,” Curtis told NASCAR Talk. “If we want to go after millennials, we need to do more.

“The festival is a live experience with which NASCAR shares some of the same qualities. It’s a source of escapism, a great sense of community, camaraderie and belonging. NASCAR has that, too. No one has put two and two together because a lot of millennials don’t know what NASCAR is. We can be promoting Jeff Gordon’s final races and being the fastest track in NASCAR. Those are fantastic elements, but a lot of kids we’re trying to reach, that’s not even registering with them. It’s not part of their vocabulary. We have to find a way to introduce them.”

There’s been synergy for racetracks and music festivals, whose patrons rely heavily on the same campground infrastructure needed for hosting a NASCAR weekend.

Dover International Speedway’s campgrounds will play host in June to the fourth annual edition of the Firefly festival, which will draw about 90,000 (and roughly 60,000 campers) for its June 25-28 weekend.

Curtis said Faster Horses drew 45,000 its first year and 72,000 last year. Sales will be capped at 100,000, and camping is expected to be sold out. Curtis said Michigan wants to add a rock music festival next year.

The Keloorah festival also will feature a go-kart experience, video games and an outdoor bar. Curtis is hoping to have younger NASCAR drivers such as Erik Jones, Ben Kennedy and Kyle Larson introduce the bands.

Curtis said the track will market Keloorah to millennials independent of the race weekend.

“We wanted something to stand alone and attract people who don’t normally come to a NASCAR race,” Curtis said. “People who come to party for three or four days, see bands and have a great experience and atmosphere. Then they might ask, ‘What’s that noise going on over here with the race cars?’ ”

Curtis said Michigan hopes to announce the full lineup within a month and already has signed several bands.

Xfinity Series playoff standings entering first round

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The Xfinity Series playoffs begin this weekend with a 12-driver field set to compete for the championship.

The playoffs start Saturday night with a race at Las Vegas Motor Speedway (7:30 p.m. ET on NBCSN).

Chase Briscoe and Austin Cindric start the postseason tied after they each earned 50 playoff points during the regular season.

More: Las Vegas entry lists

The last four drivers in the standings are Ryan Sieg (2,002 points), Michael Annett (2,002), Riley Herbst (2,001) and Brandon Brown (2,000).

Here are the full playoff standings entering the Round of 12.

 

Cup playoff standings entering Round of 12

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The Round of 12 in the Cup playoffs has arrived following Saturday night’s race at Bristol Motor Speedway.

Eliminated from contention were Matt DiBenedetto, Ryan Blaney, Cole Custer and William Byron.

The second round begins Sunday at Las Vegas Motor Speedway (7 p.m. ET on NBCSN).

More: Entry lists for Las Vegas

Kurt Busch begins the round last in the standings with 3,0001 points.

Here is the full playoff standings entering the Round of 12.

Drivers in yellow are those who will compete in the Round of 12. Drivers in red were eliminated at the end of the first round.

Cup playoff standings

 

NASCAR entry lists for Las Vegas

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The Round of 12 begins this weekend for the Cup Series and NASCAR’s entry lists for Las Vegas Motor Speedway are out.

All three national series will compete at the 1.5-mile track as the Xfinity Series begins its playoffs and the Truck Series holds its second playoff race.

More: Bristol winners and losers

Here are the preliminary entry lists for Las Vegas:

Cup – South Point 400 (7 p.m. ET Sunday on NBCSN)

Thirty-nine cars are entered for the first race of the Round of 12.

Joey Logano won at Las Vegas in the spring over Matt DiBenedetto and Ricky Stenhouse Jr. This race was won last season by Martin Truex Jr. over Kevin Harvick and Brad Keselowski.

Click here for the Cup entry list.

 

Xfinity – Alsco 300 (7:30 p.m. ET Saturday on NBCSN)

Thirty-four cars are entered in the Xfinity playoff opener.

Daniel Hemric is entered in JR Motorsports’ No. 8 Chevrolet.

Austin Hill is entered in Hattori Racing Enterprises’ No. 61 Toyota.

Chase Briscoe won at Las Vegas in February over Austin Cindric and Ryan Sieg. This race was won last year by Tyler Reddick over Christopher Bell and Brandon Jones.

Click here for the Xfinity entry list.

 

Trucks – World of Westgate 200 (9 p.m. ET Friday on FS1)

Thirty-six trucks are entered.

Ryan Truex is entered in Niece Motorsports’ No. 40 Chevrolet.

IndyCar driver Conor Daly will make his Truck Series debut in Niece Motorsports’ No. 42 Chevrolet.

Travis Pastrana is entered in Niece Motorsports’ No. 45 Chevrolet for his second start of the season.

Kyle Busch won at Las Vegas in February over Johnny Sauter and Austin Hill. Austin Hill won this race last year over Ross Chastain and Christian Eckes.

Click here for the Truck entry list

NASCAR 2020 schedule: Times, TV channels, stream info and tracks for Cup series

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The second round of the NASCAR 2020 Cup series playoffs will begin on Sunday, September 27 at the Las Vegas Motor Speedway. Coverage begins at 7:00 p.m. ET on NBCSN.

William ByronCole CusterMatt DiBenedetto and Ryan Blaney saw their championship hopes end last Saturday at Bristol Motor Speedway where Kevin Harvick stole the show with his ninth win of the season. Harvick’s victory at Bristol marked a career-best milestone as his previous best was eight wins back in 2018.

Click here to see the NASCAR entry lists for Las Vegas 

    RELATED: Bristol Cup results, driver points report

NASCAR 2020 Schedule Playoffs – Round of 12

Sept. 27 – South Point 400

Time: 7 p.m.
Track: Las Vegas Motor Speedway

Oct. 4 – YellaWood 500

Time: 2 p.m.
Track: Talladega Superspeedway

Oct. 11 – Bank of America Roval 400

Time: 2:30 p.m.
Track: Charlotte Motor Speedway ROVAL

Playoffs – Round of 8

Oct. 18 – Hollywood Casino 400

Time: 2:30 p.m.
Track: Kansas Speedway, 2:30 p.m.

Oct. 25 – Texas 500

Time: 3 p.m.
Track: Texas Motor Speedway

Nov. 1 – Xfinity 500

Time: 2 p.m.
Track: Martinsville Speedway

Championship – Round of 4

Nov. 8 – NASCAR Cup Series Championship

Time: 3 p.m.
Track: Phoenix Raceway


PAST RESULTS for NASCAR 2020 SCHEDULE

Daytona 500

Date: Feb. 17
Winner: Denny Hamlin

Pennzoil 500 at Las Vegas Motor Speedway

Date: Feb. 23
Winner: Joey Logano (video)

Auto Club 400 at Auto Club Speedway

Date: March 1
Winner: Alex Bowman

FanShield 500 at Phoenix Raceway

Date: March 8
Winner: Joey Logano (video)

The Real Heroes 400 at Darlington Raceway

Date: May 17
Winner: Kevin Harvick

Toyota 500 at Darlington Raceway

Date: May 20
Winner: Denny Hamlin (video)

Coca-Cola 600 at Charlotte Motor Speedway

Date: May 24
Winner: Brad Keselowski

Alsco Uniforms 500 at Charlotte Motor Speedway

Date: May 28
Winner: Chase Elliott  (video)

Supermarket Heroes 500 – at Bristol Motor Speedway

Date: May 31
Winner: Brad Keselowski

Folds of Honor QuikTrip 500 at Atlanta Motor Speedway

Date: June 7
Winner: Kevin Harvick

Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway

Date: June 10
Winner: Martin Truex Jr. (video)

Dixie Vodka 400 at Homestead-Miami Speedway

Date: June 14
Winner: Denny Hamlin (video)

Geico 500 at Talladega Superspeedway

Date: June 22
Winner: Ryan Blaney

Pocono Organics 325 at Pocono Raceway

Date: June 27
Winner: Kevin Harvick

Pocono 350 at Pocono Raceway

Date: June 28
Winner: Denny Hamlin

Big Machine Hand Sanitizer 400 at The Brickyard at Indianapolis Motor Speedway

Date: July 5
Winner: Kevin Harvick

Quaker State 400 at Kentucky Speedway

Date: July 12
Winner: Cole Custer

NASCAR All-Star Race

Date: July 15
Winner: Chase Elliott

O’Reilly Auto Parts 500

Date: July 19
Winner: Austin Dillon

Super Start Batteries 400

Date: July 23
Winner: Denny Hamlin

Foxwoods Resort Casino 301

Date: Aug. 2:
Winner: Brad Keselowski

FireKeepers Casino 400

Date: Aug. 8
Winner: 
Kevin Harvick

Consumers Energy 400

Date: Aug. 9
Winner:
Kevin Harvick

NASCAR Cup Series Race at Daytona Road Course

Date: Aug. 16
Winner:
Chase Elliott

NASCAR Cup Series Race at Dover

Race 1

Date: Aug 22
Winner:
Denny Hamlin

Race 2

Date: Aug. 23
Winner:
Kevin Harvick

Coke Zero Sugar 400

Date: Aug. 29
Winner:
William Byron

Playoffs – Round of 16

Date: Sept. 6 
Winner:
Kevin Harvick

Date: Sept. 12
Winner:
Brad Keselowski

Date: Sept. 19
Winner:
Kevin Harvick

For more on the NASCAR 2020 schedule, news and information, read NASCAR Talk