NASCAR launches school program to promote math, science

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NASCAR has announced the launch of Acceleration Nation, a national learning platform for elementary and middle school students that promotes STEM (science, technology, engineering, and math) learning.

The core of the project’s curriculum, developed in partnership with Scholastic, is classroom content that focuses on the principles of what NASCAR calls the “Three D’s of Speed” – drag, downforce, and drafting.

Also part of the initiative is a new website (AccelerationNation.com) with more content, games, and activities, plus a 6,400-square-foot interactive experience for kids and their families at select NASCAR national series weekends.

A sanctioning body release says materials will be distributed as kits to 7,400 U.S. classrooms in the first year, reaching almost 200,000 students. All classroom content and materials will also be available for teachers to download through a microsite on AccelerationNation.com.

“NASCAR Acceleration Nation is about bringing kids closer to our sport in an entertaining and educational way,” NASCAR chief operating officer Brent Dewar said in a statement. “When you look at the speed and design of our race cars and their performance on the track, NASCAR represents a unique platform to teach math and science. Our goal is to make learning these subjects fun for kids.”