BK Racing announced Friday that Maxim magazine will be a primary sponsor for several races this season on the No. 26 Toyota Camry of Sprint Cup Rookie of the Year candidate Jeb Burton.
Maxim will debut first on J.J. Yeley’s car for the Feb. 22 Daytona 500 before shifting to Burton’s car for the second race of the season, the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway, on March 1.
Maxim will not only be promoting its printed and online magazines through the new partnership with BK Racing, it’s also showcasing a fantasy sports application for digital sports players known as Maxim Fantasy Sports.
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