Major transport company CSX and its ongoing “Play It Safe” campaign will return to Front Row Motorsports and the No. 34 Ford of David Ragan in 2015.
CSX will back the No. 34 in eight NASCAR Sprint Cup Series events, starting with the second race of the season on March 1 at Atlanta. The company will also appear for events such as the spring race at Bristol, the Coke Zero 400 at Daytona in July, and the Brickyard 400 at Indianapolis.
CSX uses its presence in NASCAR to promote the “Play It Safe” message, which asks fans to brake for trains at railroad crossings and stay off train tracks themselves. The company and Front Row will be partners for a third straight season.
“It will be great to have David and CSX teamed up once again in 2015,” team owner Bob Jenkins said in a statement. “They’ve done a lot of great work together, not just at the track, but in schools and rail yards talking with kids and CSX employees. We’re really proud of the platform that we’ve been able to offer to get their message out. It’s a great partner success story for our team.”
Ragan, who is best known for his upset Talladega victory in 2013 for Front Row, has KFC sponsorship for the upcoming Daytona 500. He finished 32nd last year in the Cup standings, with a best finish of 10th in the fall at Martinsville.