Front Row Motorsports

Front Row Motorsports adds Camping World, Jacob Companies on David Ragan’s car

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david-ragan-jacobsFront Row Motorsports has added Camping World and Jacob Companies as multi-race sponsors on the No. 38 of David Ragan.

Camping World, which also sponsors the Truck Series, will be on the No. 38 for nine races, including the Daytona 500.

Jacob Companies, a design and construction firm, will be sponsor for six races, beginning with the March 19 race at Phoenix Raceway.

The sponsorship of Love’s Travel Stops on the No. 34 of Landon Cassill and unannounced race deals give Front Row its fullest sponsorship schedule entering a race season in the team’s history.

“I’m really proud that companies are seeing the value in working with us,” team owner Bob Jenkins said in a press release. “We have some great partners who’ve been with us for four or five years in a row now, who are clearly seeing success with their programs.”

Front Row Motorsports earned its second Monster Energy NASCAR Cup Series win last year with Chris Buescher at Pocono Raceway. Buescher also gave Front Row Motorsports its first entry in the Cup Series playoff.

Tide returns as primary sponsor of Matt Kenseth in three races

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The “Tide Ride” will return to the track this year with Tide serving as a primary sponsor of Matt Kenseth in three NASCAR Cup Series races.

Tide Pods will be on the No. 20 for the first Phoenix race (March 19), the Brickyard 400 (July 23) and the Bank of America 500 at Charlotte Motor Speedway (Oct. 7). Tide will serve as an associate sponsor throughout the rest of the season.

After a long absence, Tide returned to the Cup Series with a retro paint scheme on Kenseth’s car at Darlington Raceway last season. Kenseth finished sixth in the Southern 500.

The Procter & Gamble brand has a long history in NASCAR. It sponsored Darrell Waltrip in the 1980s, Ricky Rudd in the 1990s and Ricky Craven and others in the early 2000s.

“I’m glad they expanded their role, I think it’s exciting for NASCAR and fans as well because they were such a common name in the sport for so many years,” Kenseth said in press release. “You always noticed that car on the track. I think getting it back on the track is pretty cool for the sport.”

Kenseth, entering his 18th full-time season in the Cup Series, will also be sponsored by DeWalt.

MORE: Cup Series Primary paint schemes for 2017

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Armour to sponsor Elliott Sadler in four races each in 2017 and 2018

JR Motorsports
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Elliott Sadler‘s No. 1 Chevrolet will have Pinnacle Foods’ Armour brand as a primary sponsor for four races each of the next two seasons, JR Motorsports announced Wednesday.

Pinnacle has been a partner of JR Motorsports since 2014.

Armour will be on Sadler’s car at Bristol Motor Speedway (April 22), Charlotte Motor Speedway (May 27), Daytona International Speedway (June 30) and Darlington Raceway (Sept. 2). Kasey Kahne will also be sponsored by Armour at Talladega Superspeedway (May 6).

Armour also will be an associate sponsor of the No. 9 of William Byron and other JRM cars for the next two seasons.

Sadler, 41, is coming off a three-win season that saw him make it all the way to the championship race at Homestead-Miami Speedway. He enters his seventh consecutive full-time season in the Xfinity Series and his second with JRM.

The Xfinity Series season begins on Feb. 25 at Daytona International Speedway.

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Dale Earnhardt Jr. sponsored by Nationwide in 20 points races this season

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The No. 88 of Dale Earnhardt Jr. will have Nationwide Insurance as its primary sponsor for 20 points races this season, plus the Advanced Auto Parts Clash at Daytona International Speedway.

Nationwide sponsored the No. 88 in 21 points races last season. Earnhardt drove in 12 of those before he was sidelined for the rest of the season due to a concussion and replaced by Jeff Gordon and Alex Bowman.

Bowman will be driving the No. 88 in the Clash after becoming eligible for the Feb. 18 exhibition race through his pole at Phoenix International Raceway last November.

Among the 20 races Earnhardt will have Nationwide on his car are the Daytona 500 (Feb. 26), the Coca-Cola 600 (May 28), the Coke Zero 400 at Daytona (July 1), the Brickyard 400 (July 23), the Southern 500 (Sept. 3) and in six playoff races (New Hampshire II, Dover II, Kansas II, Martinsville II, Texas II and Phoenix II).

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Nature’s Bakery in discussions with Stewart-Haas Racing about Danica Patrick sponsorship

Photo by Jonathan Ferrey/Getty Images

CHARLOTTE – Stewart-Haas Racing and Nature’s Bakery, primary sponsor since last year for Danica Patrick, are “in discussions” regarding their partnership, the team confirmed to NBC Sports in a statement.

The news that seems to cast doubt on the sponsor’s future was first reported by the Associated Press.

The baked goods company became Patrick’s primary sponsor last season and was on the No. 10 Chevrolet for 28 races in 2016. It was slated to be the primary sponsor for more than 20 races this year.

Nature’s Bakery replaced GoDaddy, which left Patrick after sponsoring her in IndyCar and NASCAR for several years.

During media appearances Tuesday at the Charlotte Convention Center, Patrick wore a firesuit emblazoned with Tax Act, a sponsor for the partial season the last few years,  instead of Nature’s Bakery.

Here is the statement from Stewart-Haas Racing:

Nature’s Bakery and Stewart-Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it’s a matter of determining what is best for both parties.

Stewart-Haas Racing remains focused on its preparation for the 2017 NASCAR season where it will again field four entries in the Monster Energy NASCAR Cup Series while also introducing a full-time NASCAR XFNITY Series team.