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DC Solar to sponsor Chip Ganassi Racing in Cup, Xfinity races

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DC Solar will sponsor Chip Ganassi Racing’s Kyle Larson and Jamie McMurray in select Cup Series races and several Xfinity Series races this year, the team announced Tuesday at the NASCAR Hall of Fame.

DC Solar has backed Ganassi for the last three seasons in the Xfinity Series. It sponsored Brennan Poole‘s No. 48 Chevrolet for the last two seasons. Ganassi will only field one full-time car in the Xfinity Series this season.

The provider of mobile solar lighting devices will be on Larson’s No. 42 Chevrolet and McMurray’s No. 1 Chevrolet in Cup. Both drivers will pilot the No. 42 in the Xfinity Series, along with John Hunter Nemechek.

McMurray hasn’t competed in the Xfinity Series since 2013.

DC Solar will make its Cup debut with Larson and the in the season-opening Advance Auto Parts Clash exhibition on Feb. 11.

DC Solar provides mobile solar lighting solutions, EV chargers, and power stations to multiple tracks, including Charlotte Motor Speedway, ISM Raceway (Phoenix) and Darlington Raceway.

The company has also partnered with ISM Raceway during its $178 million renovation project.

Aspen Dental ends six-year sponsorship run with Stewart-Haas, NASCAR

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Aspen Dental will not be part of NASCAR as a sponsor in 2018, according to Sports Business Daily.

The dental practice management corporation began sponsoring Stewart-Haas Racing in 2012 with Ryan Newman in two races. It sponsored Danica Patrick from 2014-17, backing the No. 10 Ford in 16 races this past season.

The company also sponsored the 2016 Camping World Truck Series race at Eldora Speedway, the dirt track owned by Tony Stewart.

“Aspen Dental has enjoyed successful relationships with NASCAR, SHR and Danica Patrick over the past several years,” the company said in a statement to SBJ. “For 2018 however, we’ve made strategic changes to our go-to-market approach so that we can reach consumers in a new and different ways. As a result, motorsports will not be part of our marketing investments in the coming year.”

 

U.S. Air Force to sponsor Darrell Wallace Jr. in two Cup races in 2018 season

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Richard Petty Motorsports and the U.S. Air Force will continue their sponsorship deal into 2018, sponsoring Darrell Wallace Jr.‘s No. 43 Chevrolet in two races.

The Air Force will be on the car for the July race at Daytona International Speedway and the Nov. 11 race at Phoenix Raceway, which is on Veteran’s Day.

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The deal extends RPM’s relationship with the Air Force to its 10th consecutive year.

The Air Force has been on the No. 43 for at least two races per year since 2011. It was a sponsor for three races in 2015.

“I’m proud to join the men and women of the Air Force and represent them on and off the track,” Wallace said in a press release. “I’m also really looking forward to meeting the next wave of Airmen and play my part to engage, inspire and bring awareness to the unique opportunities which lie within our United States Air Force. I’ve had the opportunity to spend time with some Airmen and they are the best at what they do. I admire them for their service and the protections they provide our country.”

It is the third sponsor deal announced for Wallace’s rookie season in the No. 43.

Click n’ Close will sponsor him in three races, including the Daytona 500 on Feb. 18.

STP, which has been associated with Richard Petty since the early 1970s, will also be back with the team. STP sponsored Aric Almirola in the Southern 500 and the spring Martinsville race last season. It has sponsored the No. 43 in two races each year since 2013.

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Alliance Truck Parts, Team Penske extend partnership in multi-year deal

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Team Penske announced it has extended its partnership with Alliance Truck Parts in a multi-year deal that stretches beyond the 2018 Cup season.

The company will be the primary sponsor on Brad Keselowski‘s No. 2 Ford in six Cup races.

Alliance Truck Parts and its associate Detroit Genuine Parts have been the primary sponsor this year at Phoenix, Richmond, Pocono, Daytona II, Charlotte II and Martinsville II.

Next year, Miller Lite will be the primary sponsor for Keselowski in 11 Cup races.

Discount Tire will be the primary sponsor in 10 Cup races next year.

Alliance Truck Parts has been a partner of Team Penske since it sponsored Sam Hornish Jr. in 17 Xfinity Series races in 2013. It moved up to the Cup Series in 2014 when it sponsored Keselowski in eight races.

Detroit Genuine Parts was on Keselowski’s car when he earned Team Penske its 100th Cup victory at Daytona in July 2016.

Report: Lawsuit reveals Farmers Insurance paid $666,000 a race to sponsor Kasey Kahne

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Almost a year after Farmers Insurance announced it would cease sponsoring Kasey Kahne following the 2017 season, a report by ESPN reveals that Farmers Insurance paid Hendrick Motorsports roughly $666,000 a race to sponsor the No. 5 Chevrolet in 2017.

ESPN’s report is based on documents in a lawsuit filed by Sports Marketing Consultants related to “a dispute on the percentage of commissions owed on the deal” between Farmers Insurance and Hendrick Motorsports.

Farmers Insurance, which has sponsored Kahne for six seasons, was the primary sponsor on the No. 5 car in 12 races from 2015-17. There are three races left on the 2017 deal.

Farmers was on the No. 5 when Kahne won the Brickyard 400 in July.

Great Clips announced it would also cease sponsoring Kahne in May. A few weeks after the Brickyard win, Kahne’s only victory since 2014, Hendrick announced he would not be back in the No. 5 next season.

Farmers’ initial contract ran from 2012-14, when it sponsored the No. 5 for 22 races each season. Farmers paid Hendrick $13.5 million in 2012, $14.04 million in 2013 and $16.348 million in 2014, according to the ESPN report.

With the decrease to 12 races a year beginning in 2015, the company paid $7.6 million that season, $7.8 million in 2016 and $8 million this season.

The report also describes various performances bonuses for Hendrick in the initial three-year deal, such as winning a race ($450,000-$550,000) and the Cup championship ($1,157,895).

Read the ESPN story for more details on the contracts.

MORE: Kasey Kahne has new crew chief for rest of playoffs

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