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Alliance Truck Parts, Team Penske extend partnership in multi-year deal

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Team Penske announced it has extended its partnership with Alliance Truck Parts in a multi-year deal that stretches beyond the 2018 Cup season.

The company will be the primary sponsor on Brad Keselowski‘s No. 2 Ford in six Cup races.

Alliance Truck Parts and its associate Detroit Genuine Parts have been the primary sponsor this year at Phoenix, Richmond, Pocono, Daytona II, Charlotte II and Martinsville II.

Next year, Miller Lite will be the primary sponsor for Keselowski in 11 Cup races.

Discount Tire will be the primary sponsor in 10 Cup races next year.

Alliance Truck Parts has been a partner of Team Penske since it sponsored Sam Hornish Jr. in 17 Xfinity Series races in 2013. It moved up to the Cup Series in 2014 when it sponsored Keselowski in eight races.

Detroit Genuine Parts was on Keselowski’s car when he earned Team Penske its 100th Cup victory at Daytona in July 2016.

Report: Lawsuit reveals Farmers Insurance paid $666,000 a race to sponsor Kasey Kahne

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Almost a year after Farmers Insurance announced it would cease sponsoring Kasey Kahne following the 2017 season, a report by ESPN reveals that Farmers Insurance paid Hendrick Motorsports roughly $666,000 a race to sponsor the No. 5 Chevrolet in 2017.

ESPN’s report is based on documents in a lawsuit filed by Sports Marketing Consultants related to “a dispute on the percentage of commissions owed on the deal” between Farmers Insurance and Hendrick Motorsports.

Farmers Insurance, which has sponsored Kahne for six seasons, was the primary sponsor on the No. 5 car in 12 races from 2015-17. There are three races left on the 2017 deal.

Farmers was on the No. 5 when Kahne won the Brickyard 400 in July.

Great Clips announced it would also cease sponsoring Kahne in May. A few weeks after the Brickyard win, Kahne’s only victory since 2014, Hendrick announced he would not be back in the No. 5 next season.

Farmers’ initial contract ran from 2012-14, when it sponsored the No. 5 for 22 races each season. Farmers paid Hendrick $13.5 million in 2012, $14.04 million in 2013 and $16.348 million in 2014, according to the ESPN report.

With the decrease to 12 races a year beginning in 2015, the company paid $7.6 million that season, $7.8 million in 2016 and $8 million this season.

The report also describes various performances bonuses for Hendrick in the initial three-year deal, such as winning a race ($450,000-$550,000) and the Cup championship ($1,157,895).

Read the ESPN story for more details on the contracts.

MORE: Kasey Kahne has new crew chief for rest of playoffs

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Chicagoland lands TheHouse.com as multi-year title sponsor for all three NASCAR races

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Chicagoland Speedway has announced a new entitlement sponsor for all three of its national NASCAR series races in a multi-year agreement.

TheHouse.com, an outdoor gear provider, will sponsor this weekend’s Camping World Truck Series and Xfinity Series races at the 1.5-mile track.

The website will then sponsor all three series, including the Monster Energy Cup Series race,  in 2018 and 2019. All three races shift next season to the last two days of June and the first day of July.

“We are thrilled to welcome TheHouse.com as an integral partner here at our world-class facility,” said Chicagoland Speedway President Scott Paddock in a press release. “We look forward to leveraging our highly visible NASCAR event platform to showcase this cutting edge brand to NASCAR fans across the country.”

The Truck Series race will be called TheHouse.com 225, the Xfinity race is the TheHouse.com 300 and beginning next year the Cup race will be TheHouse.com 400.

Meanwhile, this year’s Cup race is the Tales of the Turtle 400 and it will air Sunday at 3 p.m. ET on NBCSN.

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Fifth Third Bank rewews multiyear sponsorship deal with Ricky Stenhouse Jr.

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DARLINGTON, S.C. — Roush Fenway Racing will retain Fifth Third Bank’s primary sponsorship of Ricky Stenhouse Jr.‘s No. 17 Ford in a multiyear deal.

Fifth Third Bank has sponsored five races annually with Stenhouse since the 2014 season. It joined the team in 2012.

In a news conference announcing the deal Sunday afternoon at Darlington Raceway before the Southern 500, Tom Heiks, group regional president for Fifth Third Bank, said Stenhouse’s two victories this season weren’t a factor in its decision.

“We enjoy seeing Ricky do well and seeing the team do well,” Heiks said. “We spend a lot of time with these guys and know how hard they work (and) how tenacious they are. These guys deliver success, but but they always are there for us.”

Team president Steve Newmark said Roush Fenway had been able to renew eight or nine companies whose contracts were up in the past two years.

“You try to align with partners that stick with you through ups and down,” Newmark said. “This is validation of that, though you’re always hungry for more. The sport works for a lot of our partners because of the NASCAR fan base.”

Here’s the release from the team: 

CINCINNATI – Fifth Third Bank (NASDAQ: FITB) has renewed its relationship with Roush Fenway Racing as primary sponsor on the No. 17 Monster Energy NASCAR Cup Series Ford with driver Ricky Stenhouse, Jr. in a multiyear deal.

“I’m so appreciative to continue racing with Fifth Third Bank on the car. It’s great to have partners who believe in the sport and are committed long-term to supporting the business of racing,” said Stenhouse.

Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 Ford for the past six seasons.

“We’re excited to extend our relationship with Roush Fenway Racing and Ricky Stenhouse, Jr.,” said Matt Jauchius, chief marketing officer for Fifth Third Bank. “To hear Ricky exclaim our tagline, ‘that’s Banking a Fifth Third Better, boys’ when he captured his first victory this season was incredible. We’re banking on another successful run with him behind the wheel.”

Stenhouse captured his first two Monster Energy NASCAR Cup Series wins while sporting the Fifth Third colors during the 2017 season. He will make his 173rd career Monster Energy Cup Series start at Darlington Raceway in South Carolina on September 3, where the No. 17 Fifth Third Ford will feature a throwback paint scheme inspired by a Darrell Waltrip 1997 paint scheme.

“The Roush team has been an outstanding partner for the past six seasons, and this goes beyond the race track. With their help, we’ve become the preferred bank of the motorsports industry, providing strategic financial advice and services to teams, tracks, drivers, suppliers and corporate sponsors,” remarked Tom Heiks, Group Regional President for Fifth Third Bank.

The Bank is actively involved within the racing industry, serving on the North Carolina Motorsports Association (NCMA) board, sponsoring the NCMA Industry Tribute Awards Banquet and exhibiting at the Performance Racing Industry Tradeshow. Fifth Third also supports numerous motorsports charities including the NASCAR Foundation, Jeff Gordon Children’s Foundation, Speedway Children’s Charities, B.R.A.K.E.S. and Motor Racing Outreach.

“It’s a privilege to continue our relationship with Fifth Third Bank,” said Steve Newmark, president of Roush Fenway Racing. “There are few sponsors in NASCAR who have as deep of an understanding of the industry and whose primary objective is to serve the wellbeing of businesses and individuals in the sport.”

In addition to its partnership with Roush Fenway Racing, Fifth Third Bank is the Official Bank of Daytona International Speedway and the Daytona 500, and a partner with Rahal Letterman Lanigan Racing in the IndyCar series.

Menards to sponsor Ryan Blaney for 14 races next season

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The home improvement store company Menards will sponsor Ryan Blaney and Team Penske’s No. 12 Ford in 14 races next season, the team announced Wednesday.

Those 14 races join the 22 that it will sponsor Paul Menard in the No. 21 Ford owned by Wood Brothers Racing.

The 14 races will be Menards’ first tenure with Team Penske in NASCAR after sponsoring the IndyCar driven by Simon Pagenaud since 2016. Menards will continue as an IndyCar sponsor for Team Penske next year.

“Having a company like Menards, and a businessman like John Menard, be a part of the growth with the No. 12 team is terrific for our organization,” Roger Penske said in a press release. “Menards has a winning tradition in motorsports and Team Penske looks forward to adding to that legacy. We have enjoyed a productive relationship with Menards through our IndyCar program, and they were a key part of our championship effort last season. We are excited about the opportunity to grow with them in NASCAR beginning next season.”

Blaney is transitioning full-time to Team Penske after two full seasons with the Wood Brothers. He has driven part-time for Penske in the Xfinity Series since 2012.

Menards first sponsored a Cup car with seven races in 2000 with Robby Gordon. Menards has visited victory lane once in the Cup Series, when Paul Menard won the 2011 Brickyard 400.

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