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NASCAR, Twitter team up for on-board camera stream for Cup playoff races

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NASCAR and Twitter are joining together to give fans a unique view of the upcoming Cup Series playoffs.

Beginning with the Sept. 19 race at Chicagoland Speedway, the on-board camera of one car will be live streamed on Twitter in each of the 10 playoffs races.

The stream that can be accessed via NASCAR’s official Twitter handle — @NASCAR — and NASCAR.twitter.com.

The first race, the Tales of the Turtles 400 on NBCSN, will feature the on-board camera on a Toyota.

On the same screen with the live stream will be a real-time curated timeline of Tweets related to NASCAR.

“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” said Steve Phelps, NASCAR’s executive vice president and chief global sales and marketing officer in a press release. “To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”

The live stream will be accessible for free for logged-in and logged-out users in the United States via NASCAR’s official Twitter handle and connected devices. Real-time race highlights will also be available on @NASCAR, offering fans additional ways to follow the playoffs at home or on the go.

NASCAR will also debut emojis of all 16 drivers in the playoffs that can be used until each driver is eliminated from the playoffs.

and on Facebook

Social Roundup: JR Nation reacts to Alex Bowman taking over the No. 88

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It’s official. Alex Bowman will replace Dale Earnhardt Jr. in the No. 88 Chevrolet in 2018.

Now that the news is out, it’s time for the Internet to react.

This is one of the few times where we’ll encourage you to read the comments.

Below, after Hendrick’s tweet announcing Bowman’s appointment to the No. 88 and Bowman’s reaction, are reactions from social media.

Brace yourself.

 

and on Facebook

Kyle Larson addresses Indy 500 hopes, $800 Target visit and gives dad advice in Twitter Q&A

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Somewhere in the U.S. on Monday, Kyle Larson was bored while travelling.

The Chip Ganassi Racing driver, fresh off his win at Michigan on Sunday, decided the solution to this problem was an impromptu Q&A session on Twitter.

Larson took questions for an hour about his past, future and flossing habits (they don’t exist).

Here’s some of the best answers from the now three-time Cup winner.

One of the most frequently asked questions around Larson is will he ever compete in the Indianapolis 500?

Larson seems pretty sure it’ll happen at some point.

Larson was asked what his dream track to build would be if money wasn’t an option.

The day after Joey Logano announced he and his wife were expecting their first child, the Team Penkse account requested some fatherly advice for their driver. Larson is father to 2-year-old son, Owen.

One of Larson’s primary sponsors is Target, the retail chain based in Minnesota that has sponsored Chip Ganassi Racing since before Larson was born in 1992

Larson was asked about his shopping habits at the store.

When asked about his favorite dirt and asphalt tracks, Larson named Thunderbowl Raceway in Tulare, California, and Bristol Motor Speedway.

Larson was also asked what the biggest moment of his racing career was. He chose his sweep of the 4-Crown Nationals, a USAC event at Eldora Speedway, on Sept. 24, 2011.

Where he thinks the Monster Energy All-Star Race should be run:

On whether it’s part of a driver’s job to sign autographs:

And finally, who is the one Cup driver Larson wants to compete against in a race on a dirt track:

and on Facebook

Dale Earnhardt Jr. does best to balance fan expectations vs. interactions

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Dale Earnhardt Jr, experiencing his own troublesome time in his final season of NASCAR Cup racing, has sympathy for Danica Patrick.

Last weekend a Facebook Live video showed Patrick lecturing fans and saying ‘I have feelings, too” after she was booed for not signing autographs at Pocono Raceway.

Earnhardt said on his weekly podcast, “She’s had a tough year. She’s under tons of pressure. She’s under a lot of pressure. I can completely relate to where she is mentally.”

Earnhardt later added, “I hate it for Danica because it paints her in a bad light, but she brought it on herself. … You never know when a camera’s rolling, whose watching. It’s certainly true in that case.”

In the latest episode of the Dale Jr. Download, the 14-time most popular driver addressed a big debate that’s come out of the video — is it a driver’s job to sign autographs?

Earnhardt discussed how signing autographs works as sort of therapy for him, especially in a season where he’s struggling to perform on the track.

“The thing is I have found that what makes me feel better is actually going and signing autographs because the fans talk to you and go ‘I saw your qualifying, I saw it wasn’t very good. No problem, you’re going to get them tomorrow,’ Earnhardt said. “That’s all you really want to hear, from whoever is going to tell you that. You’re feeling like crap, you’re disappointed. … Going and actually going to talk to the fans and hearing their reinforcement, their positive reinforcement is good for me. I kind of seek that out in those moments because I know once I go through that process of signing some autographs, talking and interacting, you kind of get your priorities readjusted, what’s important.

“They tell you what you need to hear. ‘Get over this. Tomorrow’s another day.’ I’ll dwell on things and make an ant hill a mountain and make a problem much worse than it really is in my head. So for me it’s good therapy to interact.”

Even though he is the most high-profile face in NASCAR, Earnhardt still gets to experience life as a fan when he encounters celebrities from other walks of life. So he understands when a racing fan is let down by an encounter with a driver at the track.

“When I meet a famous person, I just want to walk away feeling like ‘Man, I’m glad I pull for that guy’ or ‘Man, it was cool to meet him,’ ” Earnhardt said. “I hate to say it this way, cause I think it puts a little unnecessary pressure on that celebrity, but you just don’t want to be disappointed by the way they act, how they interact with you. It can be quick and small. I don’t think people or myself have to have five minutes or an hour of your time. But just don’t be an a****** or disappoint. I like to take pictures. If I see, even today, if I see a celebrity, I kind of really want a picture with them. So I can post it on my social media.”

and on Facebook

Noah Gragson pays up on Twitter wager, consumes spicy Wasabi

Twitter: @OffAxisPaint
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Kids, there are plenty of rules to follow to make your social media experience a pleasant one.

Today, we’re only addressing two.

First, if you have to ask Twitter to make you do something, you probably shouldn’t do it.

Second, if you’re going to ignore the first rule, set higher retweet benchmarks.

That’s what Camping World Truck Series driver Noah Gragson learned today. Driver of Kyle Busch Motorsports’ No. 18 Toyota, Gragson decided to have some fun with his lunch.

For those like myself who only know of it from a certain Barenaked Ladies song (“Hot like Wasabi when I bust rhymes”), Wasabi is a very spicy form of Japanese horseradish.

In less than an hour after his initial tweet, Gragson had lost out on his bet. Instead of busting out rhymes, Gragson was chugging water.

Thank you for participating in today’s Social Media 101 class.

Make Twitter bets responsibly.