Few things can be worse to fans than a postponed race.
While many fans return the next day despite the inconvenience, others are not as fortunate. Some are unable to go back because they must work, travel home or cannot afford to stay an extra day.
Admittedly, it’s a risk associated with attending an outdoor sporting event. But should tracks do more for fans, who can spend hundreds of dollars on tickets and then never see the race?
Most NASCAR tracks do not offer refunds or exchanges.
While a few track officials told NBC Sports that if fans called the ticket office, the track would seek to work with them on a solution, no such formal policy is listed on track websites as of today. Some track officials said they’ve allowed fans to attend both an Xfinity or Camping World Truck race and the Cup race when they’ve been scheduled for the same day instead of emptying the stands before the Cup event.
Two weeks after Martinsville Speedway’s Cup race was postponed a day by snow, the series returns to action at Texas Motor Speedway.
Those tracks offer contrasts in what they offer fans who can’t return for a rescheduled race.
All ISC-owned tracks have a partnership with TicketGuardian that, for a cost, insures a fan’s tickets, along with any other enhancements they purchase — scanner rental, prerace pit passes, premium parking, etc. A TicketGuardian spokesperson told NBC Sports that the company is extending coverage until the newly scheduled date should the event be postponed.
That policy states that if the maximum high temperature for either its Saturday races or Sunday Cup race fails to reach at least 50 degrees, or if the event is postponed and a fan cannot attend on the makeup date (and has not had their ticket scanned), they can request credit for their tickets.
It is easy to suggest that every track should have a policy to provide credit or a ticket exchange for those who can’t attend a rescheduled race. The reality is each track is a business — and many are owned by publicly traded companies that must answer to shareholders.
The impact of 10,000 fans or more wanting a refund or to exchange tickets to a future race could create some financial challenges for tracks.
Yet, for a sport that espouses the benefits of going to a race — the sights, sounds and smells — having fans unable to attend a rescheduled race or recoup what they paid could cost a track a future customer.
NASCAR entered five-year agreements with tracks before the 2016 season. That goes through the 2020 season. It is the 2021 season that could see a significant shake-up in tracks and be the time for NASCAR to possibly make significant changes.
After Kansas, which is May 12, the only other track the series will visit that hosts a playoff race is Charlotte Motor Speedway. But Charlotte’s playoff race will be on the roval, the combination road course/oval track. That will be the first time the NASCAR has run on that course.
4.NASCAR on NBC Podcast
If you’re not a subscriber to the NASCAR on NBC podcast with Nate Ryan, take the time to do so and check out many of the episodes. This week featured an informative two-part podcast with Brad Keselowski.
There’s still time to sign up in the NASCAR America Fantasy League and compete against NBC’s broadcasters and writers, including Dale Earnhardt Jr., Steve Letarte, Jeff Burton, Dale Jarrett, Kyle Petty, Rick Allen and others.
NBC Sports Group and IndyCar announced a multi-year agreement Wednesday for NBC Sports to be the exclusive home for IndyCar and the Indianapolis 500 beginning in 2019.
The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC. The remaining races will be televised on NBCSN. All races will be live streamed to authenticated subscribers on NBCSports.com and the NBC Sports app. With the agreement, NBC Sports also will present all IndyCar qualifying, practices and Indy Lights races across its platforms beginning in 2019. Details of NBC Sports’ 2019 IndyCar schedule will be announced at a later date.
“We’re excited to have NBC Sports serve as the exclusive home of IndyCar, which represents the most competitive open-wheel racing in the world,” said Jon Miller, President, Programming, NBC Sports and NBCSN. “We’re honored to bring the Indianapolis 500, one of the most prestigious events in all of sports, to NBC, further enhancing NBC Sports’ Championship Season. We’ve seen consistent growth for IndyCaron NBCSN in the past decade, and we hope to continue that growth throughout the series by leveraging the television, digital, production and marketing assets that make NBC Sports a powerful media partner.”
“This arrangement brings all of IndyCar to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” said Mark Miles, CEO of Hulman & Company, which owns IndyCar and Indianapolis Motor Speedway. “We couldn’t be happier to have start-to-finish coverage of IndyCar season with the NBC Sports Group.”
The 103rd running of the Indianapolis 500, set for Sunday, May 26, 2019, will be the first ever on NBC. The Indy 500 will also be included every year in NBC Sports’ Championship Season marketing campaign, which touts numerous high-profile championship events that are presented across NBC Sports platforms from May to July, including the Triple Crown, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open Championship.
The entire Verizon IndyCar Series will receive unprecedented marketing and promotional support from NBC Sports, which will utilize not only its own assets, but many NBCUniversal assets as well.With the Indy 500 and seven additional races on NBC, IndyCar will have the second-most races on broadcast television in all of motorsports.
NBC Sports Gold – NBC Sports Group’s direct-to-consumer product – will offer a package to IndyCar fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date.
Catching up with racing’s ‘Hat Man’: The incomparable legacy of Bill Brodrick
It would not be a stretch to say Bill Brodrick has been in victory lane more than any other person in history. And yet he never competed in, nor won, even one race.
At hundreds of races from 1969-97 – primarily NASCAR Cup and IndyCar events – Brodrick was an imposing figure in victory lane, standing alongside the likes of numerous future NASCAR Hall of Famers such as Dale Earnhardt, Bobby Allison, Richard Petty and David Pearson after they won races.
It was hard to miss him. He stood 6-foot-3 and had a wrestler’s body, along with flaming and flowing long red hair and a Grizzly Adams-like beard.
He was known as “Red,” “the Victory Lane Ringmaster,” “Big Bill” or simply “Bill.” But what was really his calling card, and the nickname that made him famous, was “the Hat Man.”
He was the ringmaster of victory lane. He ran the postrace celebration like a business, deciding who’d greet the winner first and the subsequent pecking order, so to speak. He’d direct the race queens who typically kissed the winner and when. He also directed photographers where to set up and when to shoot. He arranged how TV would cover the celebration and made sure the networks had the best camera angles and the first interviews.
But Brodrick’s biggest claim to fame was how, in almost military-like precision, he got the driver and crew members of the winning team to change hats nearly every 30 seconds or so to allow photographers to take shots for different sponsors.
If Dale Earnhardt won, Brodrick passed out GM Goodwrench hats, Union 76 hats and many more to accommodate almost every sponsor on the winning car. If Richard Petty won, Brodrick passed out STP hats, Union 76 hats, and so forth until every sponsor was represented in victory lane photos. It’s where the famous “hat dance” got its name, courtesy of Brodrick.
“I’m tall, am a big guy, and I had long hair and I had a beard,” he said. “That persona is what stuck in people’s minds. When I realized that, I wasn’t about to get rid of my beard and long hair. I still have it. I haven’t changed much, except for a few more lines in my forehead. People still come up to me and say, ‘Hi, Hat Man, how are you doing?’ That persona is what made me what I was to the fans and viewers.
“Being The Hat Man was my trademark. In fact, I had ‘The Hat Man’ trademarked for a number of years so nobody could come along and steal ‘The Hat Man’ name away from me.
“Television is what made people recognize me. I never expected it. It just happened. I was there and for what I was doing, I’d be on camera, and people would recognize me and see me with the drivers.”
A former sportswriter and radio host in his native Cincinnati, Brodrick went to work on Jan. 1, 1969 for Union Oil in California (also known as UNOCAL) as PR director for its worldwide racing division. Four days later, he was in Daytona for timing tests, and with that began the legacy of “The Hat Man.”
Since Union Oil’s Union 76 was the official fuel for NASCAR, IndyCar and other series during much of his tenure, Brodrick was a man in constant motion, going from Daytona to Indianapolis to Le Mans and more. He often spent 200 days on the road in any given year.
These days, Brodrick, 79, lives in retirement in Algonquin, Illinois. Due to medical issues, he doesn’t travel much anymore, but he still keeps up with racing and fondly recalls the good old days with an excitement that seems as if they almost happened just yesterday.
Brodrick was friends with everyone back in the day. He used to hang out with David Pearson, Dale Earnhardt, Richard Petty, Mario Andretti, Rick Mears, Al Unser (Sr. and Jr.), A.J. Foyt and countless others during some of their most successful years in racing.
Even though he’s been gone from racetracks for 20 years, he hasn’t been forgotten. He still gets several letters and trading cards to autograph from fans.
And yes, he’s still recognized as “The Hat Man.”
“It doesn’t happen like it used to, where everywhere you’d go, especially at race time, in airports and all that kind of stuff, but it still happens,” he said. “I’m flattered for what I get.”
Not surprisingly, Brodrick has a ton of stories to tell. He’s thought about writing a book, but “I’d have to change all the names to protect the guilty,” he says with a laugh.
“I’ve done so much in my career that has enabled me to travel the world and participate in all kinds of events,” Brodrick said. “I ran in the Cannonball Run, was in the Great American Race, we sponsored some vehicles. I helped out for 20 years at the Super Bowl, too.”
Here’s a few of Brodrick’s other favorite stories:
“The drivers were all my favorites,” he said. “David Pearson and I got along well and were good friends. Dan Gurney was one of my favorites as both a driver and a car owner, a real gentleman and great to work with.
“I also got along real well with Bobby Allison. Bobby would like to drown me with champagne. Whenever Bobby would win a race, I knew I was in trouble. We’d go to Mass on Sunday morning before we’d go to the racetrack – we are both Catholic – and he’d say to me, ‘I’m going to get you today, Brodrick.’ And I’d tell him, ‘I hope so, Bobby.’”
Brodrick had a special relationship with both Petty and Earnhardt.
“They were super guys and total opposites in victory lane,” Brodrick said. “Richard was the
“Whenever Richard won, I’d have a cup of milk ready for him. He wanted a cup of milk because Richard had a bad stomach. He only has half a stomach; he had the other half removed at one time. I’d have a cup of milk for him, and he’d also want a couple aspirins until he got the Goody’s sponsorship, and then I’d have to have a couple of Goody’s for him and he’d drink his milk (before he met the press).
“Then he’d say, ‘Okay, Bill, let’s let them cats get their pictures.’ He’d go over and give them what they want. He was great to work with.
“Probably the best time I had with Richard was his 200th win at Daytona in July 1984 when President Reagan was there. That was such a memorable day.
“And then there was Ernie Irvan’s win at Loudon in 1996 after he was seriously injured in a crash. There was Alan Kulwicki’s first win at Phoenix in 1988. There was also Darrell Waltrip when he won Daytona in 1989 and did his funky little dance, what’d they call it, ‘the Icky Shuffle?’ There just were so many good memories and stories over the years.”
But Earnhardt, well, he was kind of a different story.
“He always wanted to do everything his way,” Brodrick recalled. “I’d ask him to do something and he’d say, ‘I don’t want to do it.’ But actually, he was pulling my chain. The first thing he’d always say to me is, ‘Brodrick, where’s the champagne?’ I told him he’d get the champagne when we were done because he’d love to spray the photographers and people in victory lane. If there was a race where I didn’t have any when he won, he was not a happy camper. That was Dale’s big deal in victory lane.
“If there wasn’t any champagne, he was just his ornery, contrary self. He could be gruff and rough, but he’d give me that wink and smile, and you knew he was just being hard with you.”
And then there was Pearson.
“I used to fly down to Spartanburg (South Carolina, where Pearson lived), I’d meet David and then we’d drive together to Darlington,” Brodrick said. “There’s a restaurant at the Darlington Raceway that’s called the ‘Speedway Grill.’ They had and I heard still have the greatest hamburger steak and French fries in the world.
“One day, we were going to a race, and we were running late, we had to be there by noon, and I told him there’s no way he was going to make it on time. This was back when the speed limit was 55 mph. There’s a town near the track about 20 miles from Darlington where a four-lane highway begins. There’s a state highway patrol office there, so we were passing that office when a highway patrolman pulled out in front of us and proceeded to go exactly 55 mph heading to Darlington.
“Pearson was going crazy behind the wheel because he knows he can’t pass the cop. We had a bet who was going to pay for lunch. Pearson was very frugal with his money. He could make a buffalo scream off a nickel. The cop was also going to Darlington. Of course, I won, we didn’t get there by noon and Pearson had to buy lunch and boy, was he ticked. That’s one of my favorite stories of my career.”
But even with enough stories to last another lifetime, one thing stands out above all in Brodrick’s mind.
“What I miss the most is the camaraderie and fellowship we had in the old days when I was working,” he said. “I thank God every day that I was able to spend time when the sport (NASCAR) was in its heyday. We were very fortunate to be doing what we were doing when we were doing it. That’s what I liked.”
Brodrick was six weeks shy of 30 years with Union Oil when the company was sold, putting him into a forced retirement earlier than he would have liked.
Just like that, the racing, the travel, the thousands of drivers, crew chiefs, team owners, sanctioning body officials and even fans he came to know was gone – as was his “Hat Man” alter ego.
The abrupt end took Brodrick by surprise, but he tried to make the best of it. He decided to open a bar in Algonquin called “Tavern At The Bridge,” because it was located on the Fox River.
The bar became a repository of all kinds of racing memorabilia, mostly from Brodrick’s collection of items he gained during his career. It also attracted thousands of race fans who wanted to see the “Hat Man” behind the bar.
“I put 40 years of racing experience to good use, and I bought a tavern,” he laughs. “I kept it for 11 years and I’ve never worked so hard in all my life.
“My whole life was in racing and motorsports, and I got paid to do my hobby. Then I went to work and worked almost 24 hours a day. I found out what it was to own a business and be responsible for people.
“The economy turned bad in 2008, and I turned it over to my son and was finally able to get out of the business. It was a lot of fun and we met a lot of people, but boy, that was work after all the years of going to races.”
Brodrick still keeps up with racing, particularly NASCAR, IndyCar and sports car racing, even though his health issues – primarily arthritis in his back – prevent him from even going to nearby tracks such as Chicagoland Speedway or Indianapolis Motor Speedway.
Still, a day doesn’t go by that Brodrick isn’t reminded of all the things he’s experienced.
“For almost 30 years, I had the greatest job in the world,” he said. “I met so many great people, was at so many great races, saw so much racing history in the making.”
And right there in the middle was the one and only ‘Hat Man.’”
Patrick revealed that and a lot more in this past week’s Joe Rogan Experience podcast.
When asked how she felt during the 2017 season, Patrick admitted she was disillusioned at times.
“A lot of negativity to some degree, and it feels like a grind a little bit,” she told Rogan. “I felt like it wasn’t a space I wanted to be in anymore.
“I wanted to be in a happy space, doing things that bring me joy. I was noticing I was missing that – or wanting it more.”
That’s why Patrick decided early on that 2017 would be her final full season in racing.
The timing actually couldn’t have been better: her contract would not be renewed for 2018 by Stewart Haas Racing, she lost her primary sponsorship early in the 2017 season and the remaining sponsorship on her No. 10 Ford Fusion ran out at season’s end and there weren’t many other opportunities to remain in the sport.
If there ever was a time for Patrick to go in another direction and try something else, 2018 would be that time.
“It’s just life; just do things that make you happy,” she told Rogan.
So Patrick has begun building a new life. Sure, she still plans on competing in next month’s Daytona 500 and in May’s Indianapolis 500 – she’s calling it the “Danica Double” – she’s also begun creating a new life after and beyond racing.
She’s building upon herself as a brand rather than just a race car driver. She’s moving in a direction that, with the exception of Daytona and Indy, she’ll not be involved in racing for the first time in more than 25 years.
“Those are going to be my last two races ever,” Patrick said. “This is my Danica Double goodbye tour. I’m ready. I love racing but I love other things, too.
“I’m okay with transitioning out and there were a lot of things that were kind of pointing me in this direction in 2017, stuff that had never happened to me before to kind of, yeah, head towards the exit a little bit. But I’m good with it. I’m a very decisive person.
“This was one of them that I thought about a little bit how to be done or if to be done, I guess, but the how was the hardest part. My agent kept calling and asking me ‘what about this or what if you did that’ and I said no, no and no. You all have to be ready for me to be done, please.”
Patrick’s racing career began before she was 10 years old – she already was thinking at that age about going to college to become an engineer “so I could work on my race car.”
She began racing go-karts growing up in Roscoe, Illinois (about 2 hours from Chicago) and by 16 she was racing Formula cars in Europe.
So after nearly 25 years of racing, it’s time to move on – and Patrick is ready.
“In the last year, as far as an energetic space, it’s just so sad and negative a lot of the time,” she said. “Racing in general, most of the time it’s miserable. You have some days that are good, but most of time it’s not happy.
“You’re not satisfied, you wish somebody would have treated you better out there, there’s so many things to be negative about, and just the grind of it.
“Everybody is worn out. You have to be really careful about the people around you, everybody has to be in a good mood not to spiral out of control, because you see each other three, four days every week for 40 weeks of the year, so you’ve got to be in a good space with people.”
During her time in both IndyCar and NASCAR, Patrick became the face of and inspiration for female racers in all forms of motorsports over the past decade-plus.
She has given all of herself to racing on four wheels, be it in an open-wheel Indy car or a NASCAR stock car. Racing was all she wanted to do for so very long.
Heck, she has a tattoo on her back that starts out as an American flag and fades into a checkered flag. If that isn’t an example of a true bad-ass racer, what is?
Yet not having the success she hoped for and even expected in NASCAR left her becoming somewhat jaded, feeling like she was going in circles both literally and figuratively.
Still, her decision to retire from full-time racing at the age of 35 – she turns 36 on March 25 – caught some by surprise.
“I think everyone would expect with what I do, at the level I do it, that racing is the only thing I do, I love it so much I’ll do anything, I’ll drive every day – and the truth is, no,” Patrick said. “I like racing, but there’s a lot of things I don’t like about it, too.
“I’m grateful for everything it’s given me, but if you were to ask me what I do outside of racing, I don’t go to the racetrack, I don’t watch races.”
And after the upcoming Daytona 500 on Feb. 18 and Indianapolis 500 on May 27, she’ll permanently not go to the racetrack or watch races, it would appear.
Now it’s on to a life as enhancing and expanding her personal brand, transitioning from being a race car driver to making and selling wine, designing and marketing clothes, writing books and so much more.
An executive from Chip Ganassi Racing said Thursday night that the team no longer is in discussions with Danica Patrick to have her drive for the team in either the Daytona 500 or Indianapolis 500.
Steve Lauletta, president of Chip Ganassi Racing, made the comments on Sirius XM NASCAR Radio’s “Dialed In’’ show.
“We’re not talking any longer,’’ Lauletta said. “I think it would have made sense, and we did have conversations if she wanted to run in both races, the Daytona 500 and the Indianapolis 500, and ultimately we couldn’t come to a solution that worked for both of us.
“We’re going to stay focused on the task at hand … getting (Jamie McMurray) and (Kyle Larson) in Cup and the 42 in Xfinity into Victory Lane as much as we can with the hopes of winning a couple of championships. The same on our IndyCar program. We have got two cars that were testing yesterday in Sebring. We’re going to stay focused on that rather than put another temporary effort together and not doing it up to the standards that we would want to, so I don’t think you’ll see that happening with us in 2018.’’
Asked if he thought Patrick would end up with a ride, Lauletta told SiriusXM NASCAR Radio:
“Ultimately I think she will. She has been fairly successful in some of the races that she’s run at that place. She knows her way around. There are teams that run just the Indianapolis 500 because of the size of the event itself and the history of it. I think that they’ll be able to put something together and certainly wish them luck. I think it would be great for the sport of IndyCar racing to have her come back and run the Indianapolis 500 from an exposure standpoint and people wanting to tune in, and hopefully it will be to see (Ganassi drivers) Scott Dixon or Ed Jones win it while she’s running around behind us.’’