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Memorial service to be held Friday for Furniture Row Racing team member Jim Watson

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A memorial service for Furniture Row Racing crew member Jim Watson will be held Friday in Lincolnton, North Carolina, his family announced Monday.

Watson, who served in a number of roles for both the No. 78 of Martin Truex Jr. and No. 77 of Erik Jones, passed away Saturday night after suffering a heart attack in Kansas City, Kansas, where the teams were preparing for Sunday’s NASCAR Cup race.

Watson was 55.

MORE: Furniture Row Racing crew member dies of heart attack

MORE: Long: Tears turn to cheers for Furniture Row Racing

The memorial will be from 4-6 p.m. ET Friday at the Warlick Funeral Home, 125 Dave Warlick Drive, in Lincolnton.

Watson’s obituary was included in the announcement of the memorial service:

Watson was born Sept. 27, 1962, in Kenosha, Wis., to Betty Paulus Watson and the late David Harrison Watson. He is survived by his wife, Laurie Ann Watson; a daughter, Brittany May Watson; his mother, Betty L. Watson; brother, Mike Watson; stepchildren, Eric James Conover and fiancé Claudia Rodriguez, and Matthew Sean Conover; Michael Patrick Conover, and wife Michele, and Nicholas Ian Conover; three grandchildren, Patrick Michael Conover, Michael Winston Conover, and Coleton Daniel Conover; nieces, Jennifer Watson and Katie J. Ballou; and many other uncles, aunts, cousins, and friends.

In lieu of flowers, the family has asked that memorials be made to hatsalive.org.

Long: Tears turn to cheers for Furniture Row Racing

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KANSAS CITY, Kansas — Among his final acts alive, James “Jim” Watson texted his wife Saturday night and told her what a great time he was having with his Furniture Row Racing teammates at a local go-kart track.

Soon after, the 55-year-old father suffered a fatal heart attack.

“I take a little bit of solace in that he was happy in his last moments,’’ said a misty-eyed Cole Pearn after Martin Truex Jr. rallied to win Sunday’s Cup race at Kansas Speedway.

Pearn was on the way to the hospital Saturday night when he was told Watson died. The team later gathered at their hotel to grieve.

“We just all looked at each other and shed some tears and some hugs,’’ Pearn told NBC Sports.

No Cup team has faced so much personal adversity in such a public way this year as Furniture Row Racing. Its greatest season on the track has been offset by tragedy and tribulation.

Truex’s longtime girlfriend, Sherry Pollex, had surgery in July for a recurrence of cancer. She was diagnosed with ovarian cancer in August 2014 and announced she was cancer-free in January 2016. Her ovarian cancer returned this summer. Truex won at Kentucky Speedway and brought her home from the hospital the next day. Her chemo treatments continue.

After the Kentucky race, Pearn’s closest childhood friend suddenly died after he caught a bacterial infection from a cut. Truex won that weekend at Watkins Glen to cap what Pearn called then “the hardest week of my life.’’

After Truex won at Charlotte two weeks ago, Pearn said “my wife and I put our dog down … that we’ve had for 13 years.

“It’s just like, man, I don’t know if regular life is supposed to be like this.’’

Then came Saturday night.

Watson had been with the team since February, joining as a fabricator, who worked on both the cars of Truex and Erik Jones. Watson was a longtime racer from Wisconsin.

“James was a friend to everybody,’’ said Joe Garone, president of Furniture Row Racing. “It’s hard to talk about.’’

Truex said both teams helped each other work through the pain while preparing for the race Sunday morning. Truex’s seventh victory of the season continued his dominance and is the most wins by a Cup driver in a season since Matt Kenseth won seven races in 2013.

Pearn called it “kind of overwhelming” to see Truex cross under the checkered flag ahead of the field less than 24 hours after Watson’s death. 

“I was doing OK and then I started seeing the faces on other guys,’’ Pearn told NBC Sports. “It just hits you like a ton of bricks.’’

When Truex won in the past, it had just been the No. 78 crew that gathered in Victory Lane. Sunday, the No. 77 crew also joined Truex’s team to celebrate a win and a life.

“Chris (Gayle) and I came to it … that if either one of us were fortunate enough to win, we’d both go to Victory Lane because Jim worked on both of our cars and was a part of both of our teams,’’ Pearn said of the crew chief for the No. 77 team.

It proved a fitting honor for Watson.

“He always wanted when we won to celebrate as a group,’’ Pearn said. “I just couldn’t think of any better way to pay tribute to him and know that he would have been happy with that call.’’

Tough night but the result was some solace we all needed. So proud of the team. For you Wildman RIP

A post shared by Cole Pearn (@colepearn) on

Furniture Row Racing crew member dies of heart attack

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KANSAS CITY, Kansas – James “Jim” Watson, a fabricator for Furniture Row Racing, died Saturday night after suffering a heart attack, the team stated Sunday morning. Watson was 55.

A native of Greenfield, Wisconsin, Watson had been a member of Furniture Row Racing since February. He worked for Roush Fenway Racing from 2006-15 and spent last season with HScott Motorsports. He was a long-time racer, competing in dirt late models and asphalt super late models throughout Southeast Wisconsin.

Watson was with the team this weekend at Kansas Speedway.

He is survived by wife Laurie and daughter Brittany.

“On behalf of Furniture Row Racing we extend our deepest sympathies to Jim’s family,” said Joe Garone, president of Furniture Row Racing. “He was an outstanding and talented member of our racing family, whose life was dedicated to racing since his early days as a race-car driver in Wisconsin. Our thoughts and prayers go out to Jim’s wife Laurie, daughter Brittany and to his entire family and friends. Our No. 77 and 78 teams will be racing with heavy hearts today.”

Furniture Row Racing was able to honor Watson as Martin Truex Jr. visited victory lane for the seventh time this year, giving the team a sweep its home track this season.

“Certainly thinking about … Jim (Watson) … and his family,” Truex told NBCSN. “It’s crazy how things happen like that. (crew chief) Cole (Pearn) texted me last night at 11 o’clock, said he was at the hospital and I’m like ‘What are you talking about?’ It’s tragic. He was a huge part of this team, fabricating for both cars at the race track and making sure we get through tech which is quite a challenge at times. Just definitely racing with heavy hearts, we were all talking about him before the race, just wanted to do good for him. I know he’d love to be here celebrating with us. Proud of everybody just for sticking with me and never giving up. Today was definitely a challenge but fast cars prevail I guess and good teams prevail. Just got to thank everybody and again the Watson family, thinking about you guys. You’re in our thoughts.”

Martin Truex Jr., Sherry Pollex receive National Motorsports Press Association Spirit Award

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Furniture Row Racing driver Martin Truex Jr. and long-time girlfriend Sherry Pollex have been voted the third quarter winners of the National Motorsports Press Association’s Pocono Spirit Award.

The Spirit Award recognizes character and achievement in the face of adversity, sportsmanship and contributions to motorsports.

The couple was nominated for their “Drive for Teal & Gold” campaign to raise awareness and funds for ovarian and childhood cancer. They received 45 percent of the vote. Also receiving votes were the NASCAR Foundation, Joey Logano and nominated as a group were Hendrick Motorsports drivers Jimmie Johnson, Chase Elliott, Dale Earnhardt Jr. and Kasey Kahne.

In its second year, Truex and Pollex’s campaign included 29 NASCAR drivers participating by using custom teal and gold steering wheels produced by Max Papis Innovations (MPI) and driving gloves. The autographed steering wheels and gloves were auctioned off at the end of September.

Pollex was diagnosed with ovarian cancer in 2014 and was in remission by early 2016. But she underwent a procedure for a recurrence last July. Pollex was not present for Truex’s win at Charlotte Motor Speedway two weeks ago as she recovered from a chemotherapy session.

Artist Sam Bass and The Kyle Petty Charity Ride Across America won the Spirit Award earlier this year.

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Bass Pro Shops, 5-hour Energy to co-sponsor Martin Truex Jr.’s car for 30 races in 2018

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TALLADEGA, Alabama — Furniture Row Racing announced that Bass Pro Shops and 5-hour Energy will form a 30-race co-primary sponsorship of Martin Truex Jr.’s team for 2018.

For 16 races, Bass Pro Shops will be featured on the hood with 5-hour Energy featured on the sides of the car.

For 14 races, 5-hour Energy will be featured on the hood with Bass Pro Shops on the sides.

Auto Owners Insurance is returning to be primary sponsor for six races, leaving two races for the team to fill.

Furniture Row Racing previously announced that it will be a one-car team next season.

Rise’ Meguiar, president of sales for Living Essentials, parent company of 5-hour Energy, said that the company didn’t have any plans to leave the team after this season.

“There was no other thoughts other than Furniture Row,” Meguiar said. “It feels like home to us. They’ve been remarkable to work with, very supportive on and off the track. It’s also been remarkable to watch the teams and where they’ve run, running up front, winning races and now running for the championship has been pretty remarkable for us as a sponsor. We love Erik (Jones). It was great sponsoring him in his rookie year. He did us proud, as we knew he would. But what Martin has done this year has been truly amazing. We look forward to next year and this partnership.”

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