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Catching up with racing’s ‘Hat Man’: The incomparable legacy of Bill Brodrick

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It would not be a stretch to say Bill Brodrick has been in victory lane more than any other person in history. And yet he never competed in, nor won, even one race.

At hundreds of races from 1969-97 – primarily NASCAR Cup and IndyCar events – Brodrick was an imposing figure in victory lane, standing alongside the likes of numerous future NASCAR Hall of Famers such as Dale Earnhardt, Bobby Allison, Richard Petty and David Pearson after they won races.

It was hard to miss him. He stood 6-foot-3 and had a wrestler’s body, along with flaming and flowing long red hair and a Grizzly Adams-like beard.

He was known as “Red,” “the Victory Lane Ringmaster,” “Big Bill” or simply “Bill.” But what was really his calling card, and the nickname that made him famous, was “the Hat Man.”

He was the ringmaster of victory lane. He ran the postrace celebration like a business, deciding who’d greet the winner first and the subsequent pecking order, so to speak. He’d direct the race queens who typically kissed the winner and when. He also directed photographers where to set up and when to shoot. He arranged how TV would cover the celebration and made sure the networks had the best camera angles and the first interviews.

NASCAR car owner Banjo Matthews (left) talks with UNOCAL publicist Bill Brodrick at a NASCAR event in 1980. (Photo by ISC Images & Archives)

But Brodrick’s biggest claim to fame was how, in almost military-like precision, he got the driver and crew members of the winning team to change hats nearly every 30 seconds or so to allow photographers to take shots for different sponsors.

If Dale Earnhardt won, Brodrick passed out GM Goodwrench hats, Union 76 hats and many more to accommodate almost every sponsor on the winning car. If Richard Petty won, Brodrick passed out STP hats, Union 76 hats, and so forth until every sponsor was represented in victory lane photos. It’s where the famous “hat dance” got its name, courtesy of Brodrick.

“I’m tall, am a big guy, and I had long hair and I had a beard,” he said. “That persona is what stuck in people’s minds. When I realized that, I wasn’t about to get rid of my beard and long hair. I still have it. I haven’t changed much, except for a few more lines in my forehead. People still come up to me and say, ‘Hi, Hat Man, how are you doing?’ That persona is what made me what I was to the fans and viewers.

“Being The Hat Man was my trademark. In fact, I had ‘The Hat Man’ trademarked for a number of years so nobody could come along and steal ‘The Hat Man’ name away from me.

“Television is what made people recognize me. I never expected it. It just happened. I was there and for what I was doing, I’d be on camera, and people would recognize me and see me with the drivers.”

Photo: Bill Brodrick

A former sportswriter and radio host in his native Cincinnati, Brodrick went to work on Jan. 1, 1969 for Union Oil in California (also known as UNOCAL) as PR director for its worldwide racing division. Four days later, he was in Daytona for timing tests, and with that began the legacy of “The Hat Man.”

Since Union Oil’s Union 76 was the official fuel for NASCAR, IndyCar and other series during much of his tenure, Brodrick was a man in constant motion, going from Daytona to Indianapolis to Le Mans and more. He often spent 200 days on the road in any given year.

These days, Brodrick, 79, lives in retirement in Algonquin, Illinois. Due to medical issues, he doesn’t travel much anymore, but he still keeps up with racing and fondly recalls the good old days with an excitement that seems as if they almost happened just yesterday.

Brodrick was friends with everyone back in the day. He used to hang out with David Pearson, Dale Earnhardt, Richard Petty, Mario Andretti, Rick Mears, Al Unser (Sr. and Jr.), A.J. Foyt and countless others during some of their most successful years in racing.

Even though he’s been gone from racetracks for 20 years, he hasn’t been forgotten. He still gets several letters and trading cards to autograph from fans.

Brodrick still gets trading cards he was featured on from fans seeking his autograph, even this one, which had his last name misspelled.

And yes, he’s still recognized as “The Hat Man.”

“It doesn’t happen like it used to, where everywhere you’d go, especially at race time, in airports and all that kind of stuff, but it still happens,” he said. “I’m flattered for what I get.”

Not surprisingly, Brodrick has a ton of stories to tell. He’s thought about writing a book, but “I’d have to change all the names to protect the guilty,” he says with a laugh.

“I’ve done so much in my career that has enabled me to travel the world and participate in all kinds of events,” Brodrick said. “I ran in the Cannonball Run, was in the Great American Race, we sponsored some vehicles. I helped out for 20 years at the Super Bowl, too.”

Here’s a few of Brodrick’s other favorite stories:

“The drivers were all my favorites,” he said. “David Pearson and I got along well and were good friends. Dan Gurney was one of my favorites as both a driver and a car owner, a real gentleman and great to work with.

“I also got along real well with Bobby Allison. Bobby would like to drown me with champagne. Whenever Bobby would win a race, I knew I was in trouble. We’d go to Mass on Sunday morning before we’d go to the racetrack – we are both Catholic – and he’d say to me, ‘I’m going to get you today, Brodrick.’ And I’d tell him, ‘I hope so, Bobby.’”

Brodrick had a special relationship with both Petty and Earnhardt.

“They were super guys and total opposites in victory lane,” Brodrick said. “Richard was the

NASCAR Hall of Famer Bobby Allison “gets” Bill Brodrick with champagne after a win. (Photo: Charlie Morgan)

quintessential pro.

“Whenever Richard won, I’d have a cup of milk ready for him. He wanted a cup of milk because Richard had a bad stomach. He only has half a stomach; he had the other half removed at one time. I’d have a cup of milk for him, and he’d also want a couple aspirins until he got the Goody’s sponsorship, and then I’d have to have a couple of Goody’s for him and he’d drink his milk (before he met the press).

“Then he’d say, ‘Okay, Bill, let’s let them cats get their pictures.’ He’d go over and give them what they want. He was great to work with.

“Probably the best time I had with Richard was his 200th win at Daytona in July 1984 when President Reagan was there. That was such a memorable day.

“And then there was Ernie Irvan’s win at Loudon in 1996 after he was seriously injured in a crash. There was Alan Kulwicki’s first win at Phoenix in 1988. There was also Darrell Waltrip when he won Daytona in 1989 and did his funky little dance, what’d they call it, ‘the Icky Shuffle?’ There just were so many good memories and stories over the years.”

But Earnhardt, well, he was kind of a different story.

Brodrick was in victory lane for most of Dale Earnhardt’s wins. Photo: Getty Images

“He always wanted to do everything his way,” Brodrick recalled. “I’d ask him to do something and he’d say, ‘I don’t want to do it.’ But actually, he was pulling my chain. The first thing he’d always say to me is, ‘Brodrick, where’s the champagne?’ I told him he’d get the champagne when we were done because he’d love to spray the photographers and people in victory lane. If there was a race where I didn’t have any when he won, he was not a happy camper. That was Dale’s big deal in victory lane.

“If there wasn’t any champagne, he was just his ornery, contrary self. He could be gruff and rough, but he’d give me that wink and smile, and you knew he was just being hard with you.”

And then there was Pearson.

“I used to fly down to Spartanburg (South Carolina, where Pearson lived), I’d meet David and then we’d drive together to Darlington,” Brodrick said. “There’s a restaurant at the Darlington Raceway that’s called the ‘Speedway Grill.’ They had and I heard still have the greatest hamburger steak and French fries in the world.

“One day, we were going to a race, and we were running late, we had to be there by noon, and I told him there’s no way he was going to make it on time. This was back when the speed limit was 55 mph. There’s a town near the track about 20 miles from Darlington where a four-lane highway begins. There’s a state highway patrol office there, so we were passing that office when a highway patrolman pulled out in front of us and proceeded to go exactly 55 mph heading to Darlington.

“Pearson was going crazy behind the wheel because he knows he can’t pass the cop. We had a bet who was going to pay for lunch. Pearson was very frugal with his money. He could make a buffalo scream off a nickel. The cop was also going to Darlington. Of course, I won, we didn’t get there by noon and Pearson had to buy lunch and boy, was he ticked. That’s one of my favorite stories of my career.”

But even with enough stories to last another lifetime, one thing stands out above all in Brodrick’s mind.

“What I miss the most is the camaraderie and fellowship we had in the old days when I was working,” he said. “I thank God every day that I was able to spend time when the sport (NASCAR) was in its heyday. We were very fortunate to be doing what we were doing when we were doing it. That’s what I liked.”

Brodrick was six weeks shy of 30 years with Union Oil when the company was sold, putting him into a forced retirement earlier than he would have liked.

Just like that, the racing, the travel, the thousands of drivers, crew chiefs, team owners, sanctioning body officials and even fans he came to know was gone – as was his “Hat Man” alter ego.

Bill Brodrick today (Photo courtesy Bill Brodrick)

The abrupt end took Brodrick by surprise, but he tried to make the best of it. He decided to open a bar in Algonquin called “Tavern At The Bridge,” because it was located on the Fox River.

The bar became a repository of all kinds of racing memorabilia, mostly from Brodrick’s collection of items he gained during his career. It also attracted thousands of race fans who wanted to see the “Hat Man” behind the bar.

“I put 40 years of racing experience to good use, and I bought a tavern,” he laughs. “I kept it for 11 years and I’ve never worked so hard in all my life.

“My whole life was in racing and motorsports, and I got paid to do my hobby. Then I went to work and worked almost 24 hours a day. I found out what it was to own a business and be responsible for people.

“The economy turned bad in 2008, and I turned it over to my son and was finally able to get out of the business. It was a lot of fun and we met a lot of people, but boy, that was work after all the years of going to races.”

Brodrick still keeps up with racing, particularly NASCAR, IndyCar and sports car racing, even though his health issues – primarily arthritis in his back – prevent him from even going to nearby tracks such as Chicagoland Speedway or Indianapolis Motor Speedway.

Still, a day doesn’t go by that Brodrick isn’t reminded of all the things he’s experienced.

“For almost 30 years, I had the greatest job in the world,” he said. “I met so many great people, was at so many great races, saw so much racing history in the making.”

And right there in the middle was the one and only ‘Hat Man.’”

Bill welcomes emails from fans and past motorsports acquaintances. His address is: WilliamBrodrick@aol.com. Also, click here for his website.Follow @JerryBonkowski

How Austin Dillon’s first two Cup wins stack up against other drivers

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It took Austin Dillon until his fourth full-time season to finally visit victory lane in the NASCAR Cup Series.

In his 133rd start, in the 2017 Coca-Cola 600, the Richard Childress Racing driver took his first trip to victory lane.

Dillon only needed 24 more races to make a return visit, winning Sunday’s Daytona 500.

The 27-year-old driver claimed victories in two of NASCAR’s crown jewel events to begin his climb up the all-time wins list.

How do those two victories compare to the initial set of wins for other notable drivers throughout NASCAR history?

David Pearson

The second winningest driver in Cup history and a NASCAR Hall of Famer, Pearson also got his first victory in NASCAR’s longest race on May 26, 1961, beating Fireball Roberts and Rex White.

Win No. 2 came two months later in the July race at Daytona, the Firecracker 250.

Jeff Gordon in victory lane following the Coca-Cola 600 on May 29, 1994 in Charlotte, North Carolina. (Photo by ISC Archives via Getty Images)

Jeff Gordon

In his second full-time season in 1994, Gordon went to victory lane for the first time in the Coca-Cola 600. It came in his 42nd start in the No. 24 Chevrolet for Hendrick Motorsports.

Two months later, Gordon won the inaugural Brickyard 400 at Indianapolis Motor Speedway. It was his first of five victories at the track located minutes away from his hometown of Pittsboro.

Bobby Labonte

If you can’t tell, Charlotte Motor Speedway has been kind to drivers looking for their first Cup win.

A year after Gordon won the Coke 600, Labonte followed with his own victory in the race. Driving the No. 18 for JGR, he won over his brother Terry.

Bobby Labonte’s second win came at Michigan International Speedway in June 1995.

Matt Kenseth

As a rookie in 2000, the former Joe Gibbs Racing and Roush Fenway Racing driver claimed his first Cup win in the Coke 600, beating Bobby Labonte and Dale Earnhardt. It was in his 18th start (his first was in 1998).

Kenseth’s second win came in the spring 2002 race at Rockingham.

Terry Labonte

The two-time Cup champion and NASCAR Hall of Famer claimed his first victory in the 1980 Southern 500 at Darlington Raceway.

He only led the final two laps and had to pass Pearson at the start-finish line in a race back to the caution.

Labonte’s second win came three years later at Rockingham.

Sterling Marlin

Marlin made his first Cup start in 1976 at Nashville Speedway.

But his first visit to victory lane didn’t come until 18 year later in the 1994 Daytona 500.  The win was in Marlin’s 279th start.

His second win came a year later – in the Daytona 500. Marlin is the last driver to win the “Great American Race” in consecutive years.

Michael Waltrip

Waltrip had a lot more starts before achieving his first Cup win – 462. In start 463, Waltrip won the 2001 Daytona 500 for Dale Earnhardt, Inc.

He didn’t have to wait quite as long to get win No. 2. That came in July 2002 in the Pepsi 400 at Daytona. All four of Waltrip’s Cup wins came at restrictor-plate tracks.

Dale Jarrett

The NASCAR Hall of Famer and NBC Sports analyst also took awhile to get his first victory. After eight years and 129 starts, Jarrett got his first victory in a photo finish over Davey Allison at Michigan while driving for Wood Brothers Racing.

Two years later, Jarrett returned to victory lane in the Daytona 500 in one of the most iconic finishes in NASCAR history, beating Dale Earnhardt to deliver Joe Gibbs Racing its first NASCAR win.

Jamie McMurray

It only took two starts for McMurray to get his first win.

Substituting for an injured Marlin in Chip Ganassi’s No. 40 car, McMurray won the fall 2002 race at Charlotte Motor Speedway.

He wouldn’t win again until 2007.

In a common theme with this look back, win No. 2 took place at Daytona. Driving for Roush Fenway Racing, McMurray won the Pepsi 400 by .005 seconds over Kyle Busch.

 

Friday 5: Questions about size of future Hall of Fame classes

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After NASCAR celebrates the ninth Hall of Fame class tonight (8 p.m. ET on NBCSN), questions may soon arise about how many inductees should be honored annually.

NASCAR inducts five people each year. When NASCAR announced eligibility changes in 2013, a former series executive said that the sanctioning body would “give strong consideration” to if five people should be inducted each year and if there should be a veteran’s committee “after the 10th class is seated.’’

The 10th class — which Jeff Gordon will be eligible for and expected to headline— will be selected later this year and honored in 2019. That gives NASCAR a year to determine what changes to make if officials follow the schedule mentioned in 2013. NASCAR has discussed different scenarios as part of its examination of the Hall of Fame.

Among the questions NASCAR could face is should no more than three people be inducted a year? Should only nominees who receive a specific percentage of the vote be inducted? Should other methods be considered in determining who enters the Hall? 

Only one of the last five classes had all five inductees selected on at least 50 percent of the ballots. Five people in the last three classes each received less than 50 percent of the vote.

The challenge is that if NASCAR reduced the number of people inducted after the Class of 2019, it could create a logjam in the coming years.

Tony Stewart and Carl Edwards (provided Edwards does not return to run a significant number of races) would be eligible for the Class of 2020.

Dale Earnhardt Jr. and Matt Kenseth (provided Kenseth does not return to run a significant number of races) would be eligible for the Class of 2021.

Stewart would appear to be a lock for his year and it seems likely Earnhardt would make it as well his first year.

If the Hall of Fame classes were cut to three a year, and Stewart, Earnhardt and Kenseth each were selected in those two years, that would leave three spots during that time for others.

The nominees for this year’s class included former champions Bobby Labonte and Alan Kulwicki, crew chief Harry Hyde (56 wins, 88 poles) and Waddell Wilson (22 wins, 32 poles), car owners Roger Penske, Jack Roush and Joe Gibbs and Cup drivers Buddy Baker, Davey Allison and Ricky Rudd.

A 2019 Class that might feature Jeff Gordon, Harry Hyde, Buddy Baker and two others would still leave some worthy candidates who might not make it for a couple of years if the number of inductees is reduced.

Of course, there are those who haven’t been nominated that some would suggest should be, including Smokey Yunick, Humpy Wheeler, Buddy Parrott, Kirk Shelmerdine, Neil Bonnett, Harry Gant and Tim Richmond. That could further jumble who makes it if the number of inductees is reduced.

Those are just some of the issues NASCAR could face as it examines if any changes need to be made.

2. Hall of Fame Classes and vote totals

Note: NASCAR did not release vote totals for the inaugural class (2010 with Richard Petty, Dale Earnhardt, Junior Johnson, Bill France Sr., and Bill France Jr.). Below are the other classes with the percent of ballots each inductee was on:

2018 Class

Robert Yates (94 percent)

Red Byron (74 percent)

Ray Evernham (52 percent)

Ken Squier (40 percent)

Ron Hornaday Jr. (38 percent)

2017 Class

Benny Parsons (85 percent)

Rick Hendrick (62 percent)

Mark Martin (57 percent)

Raymond Parks (53 percent)

Richard Childress (43 percent)

2016 Class

Bruton Smith (68 percent)

Terry Labonte (61 percent)

Curtis Turner (60 percent)

Jerry Cook (47 percent)

Bobby Isaac (44 percent)

2015 Class

Bill Elliott (87 percent)

Wendell Scott (58 percent)

Joe Weatherly (53 percent)

Rex White (43 percent)

Fred Lorenzen (30 percent)

2014 Class

Tim Flock (76 percent)

Maurice Petty (67 percent)

Dale Jarrett (56 percent)

Jack Ingram (53 percent)

Fireball Roberts (51 percent)

2013 Class

Herb Thomas (57 percent)

Leonard Wood (57 percent)

Rusty Wallace (52 percent)

Cotten Owens (50 percent)

Buck Baker (39 percent)

2012 Class

Cale Yarborough (85 percent)

Darrell Waltrip (82 percent)

Dale Inman (78 percent)

Richie Evans (50 percent)

Glen Wood (44 percent)

2011 Class

David Pearson (94 percent)

Bobby Allison (62 percent)

Lee Petty (62 percent)

Ned Jarrett (58 percent)

Bud Moore (45 percent)

3. Charter Switcheroo

Five charters have changed hands since last season. One will be with its third different team in the three years of the charter system.

In 2016, Premium Motorsports leased its charter to HScott Motorsports so the No. 46 team of Michael Annett could use it.

The charter was returned after that season, and Premium Motorsports sold the charter to Furniture Row Racing for the No. 77 car of Erik Jones for 2017.

With Jones moving to Joe Gibbs Racing and Furniture Row Racing not finding enough sponsorship to continue the team, the charter was sold to JTG Daugherty for the No. 37 team of Chris Buescher for this season. (The No. 37 team had leased a charter from Roush Fenway Racing last year).

So that will make the third different team the charter, which originally belonged to Premium Motorsports, has been with since the system was created.

4. Dodge and NASCAR?

Fiat Chrysler CEO Sergio Marchionne excited fans when he said in Dec. 2016 about Dodge that “it is possible we can come back to NASCAR.’’

One report last year stated that Dodge decided not to return to NASCAR, and another countered that report.

While questions remain on if Dodge will return to NASCAR, Marchionne announced this week at the Detroit Auto Show that he’ll step down next year, and that Fiat Chrysler will release a business plan in June that will go through 2022. The company will announce a successor to Marchionne sometime after that.

Marchionne said, according to The Associated Press, that the U.S. tax cuts passed in December are worth $1 billion annually to Fiat Chrysler.

A Wall Street Journal story this week stated that Fiat Chrysler makes most of its profit from its Jeep and Ram brands, writing that those brands “have been on a roll as U.S. buyers shift to these kinds of light trucks and away from sedans, which is a segment the company has largely abandoned.’’

5. NMPA Hall of Fame

The National Motorsports Hall of Fame will induct four people into its Hall of Fame on Sunday night. Those four will be drivers Terry Labonte and Donnie Allison and crew chiefs Jake Elder and Buddy Parrott.

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Milestones Cup drivers, teams could hit in 2018

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From career starts to victories, there are many milestones Cup drivers and teams will be shooting for when the season begins with the Feb. 18 Daytona 500. Here’s a look at some of those milestones within reach this year.

Jimmie Johnson is one win behind Bobby Allison and Darrell Waltrip (84 each) for fourth on the all-time Cup wins list.

— With one win, Jimmie Johnson would have a Cup victory in 17 consecutive seasons. That would move him to second on the all-time list of consecutive seasons with at least a win, tying him with David Pearson. Richard Petty is the all-time leader with at least one victory in 18 consecutive seasons (1960-77).

Kevin Harvick is seven top-five finishes away from tying Bill Elliott for 20th on the all-time list with 175.

— The Wood Brothers are one victory away from 100 career Cup wins.

— Hendrick Motorsports needs one victory to extend its streak of consecutive seasons with at least one Cup win to 33 and that next points victory also will be the organization’s 250th.

Kyle Busch needs one pole this season to have one in 11 consecutive seasons. That would put him in a tie with Bobby Allison and Ryan Newman for eighth on the all-time list of consecutive seasons with a pole.

— If a driver scores their first Cup win this season, it would mark the third consecutive year there has been at least one first-time winner. That would be the longest such mark in a decade. Among those seeking their first career Cup victory: Chase Elliott, William Byron, Ty Dillon, Daniel Suarez, Erik Jones, Matt DiBenedetto, Michael McDowell, Darrell Wallace Jr. and Alex Bowman.

— Kyle Busch is 17 wins shy of 200 career victories across NASCAR’s top three national series. He has 43 Cup wins, 91 Xfinity wins and 49 Truck wins. He won 13 races last year (five Cup, five Xfinity and three Truck).

— Kevin Harvick is three wins shy of 100 career victories across NASCAR’s top three national series. He has 37 Cup wins, 46 Xfinity wins and 14 Truck wins. Last season, Harvick scored two Cup victories, zero in Xfinity (in six starts) and did not compete in any Truck races.

— With Matt Kenseth (650 career starts) and Dale Earnhardt Jr. (631) not in Cup, Kurt Busch becomes the active driver with most starts at 612. If he starts every Cup points race this year, he’ll be at 648, putting him 23rd on the all-time list for most Cup starts.

— Ryan Newman is 16 starts away from making his 600th career start. Only 28 drivers in NASCAR history have made 600 or more career starts.

— Jimmie Johnson is 21 starts away from making his 600th career start.

— Jimmie Johnson and Ryan Newman each have made 576 consecutive Cup starts. They are tied for 10th on the all-time list of consecutive starts.

Paul Menard will make his 400th career Cup start in the Daytona 500.

David Ragan is two starts shy of making his 400th career Cup start. The Georgia native will do it at Atlanta Motor Speedway.

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Dale Earnhardt Jr. wins Most Popular Driver Award for record 15th consecutive year

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Dale Earnhardt Jr. won his record-extending 15th consecutive – and final – NMPA Most Popular Driver Award on Thursday night.

Earnhardt was presented the award by Hall of Famer Dale Jarrett during the Monster Energy NASCAR Cup Series Awards show at Wynn Las Vegas.

“Thanks for all you’ve done for the sport,” Jarrett told Earnhardt.

“I’ve got to thank the fans,” Earnhardt said. “Without them none of the opportunities I had in racing would have happened. It always comes back to the fans.”

WATCH: NBCSN airs Cup Series Awards Show at 9 p.m. ET. (Watch Cup Awards Show online here)

Earnhardt, who announced in April this would be his final full-time season Cup season, will miss breaking Bill Elliott’s record of 16 career Most Popular Driver Awards.

Even so, Earnhardt dedicated his final Cup season to the fans with an appreciation tour.

Completing the top 10 in this year’s voting were (listed alphabetically): Ryan Blaney, Kyle Busch, Chase Elliott, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Kyle Larson, Danica Patrick and Martin Truex Jr.

In his speech, Busch joked to Earnhardt: “To Dale, thanks for the friendship that we’ve grown over the years, and of course for you converting Junior Nation into Rowdy fans. It’s all going to be very different getting all those cheers next year at driver intros.”

Also, NASCAR Chairman Brian France presented Earnhardt with the Bill France Award of Excellence, an award that is not always given.

“It’s a real honor, I always tell people all the time that all I wanted to do in racing was to pay my bills and race for a long time,” Earnhardt said of receiving the Bill France Award.

NMPA Most Popular Driver Award winners

Year    Winner

2017    Dale Earnhardt Jr.

2016    Dale Earnhardt Jr.

2015    Dale Earnhardt Jr.

2014    Dale Earnhardt Jr.

2013    Dale Earnhardt Jr.

2012    Dale Earnhardt Jr.

2011    Dale Earnhardt Jr.

2010    Dale Earnhardt Jr.

2009    Dale Earnhardt Jr.

2008    Dale Earnhardt Jr.

2007    Dale Earnhardt Jr.

2006    Dale Earnhardt Jr.

2005    Dale Earnhardt Jr.

2004    Dale Earnhardt Jr.

2003    Dale Earnhardt Jr.

2002    Bill Elliott

2001    Dale Earnhardt

2000    Bill Elliott

1999    Bill Elliott

1998    Bill Elliott

1997    Bill Elliott

1996    Bill Elliott

1995    Bill Elliott

1994    Bill Elliott

1993    Bill Elliott

1992    Bill Elliott

1991    Bill Elliott

1990    Darrell Waltrip

1989    Darrell Waltrip

1988    Bill Elliott

1987    Bill Elliott

1986    Bill Elliott

1985    Bill Elliott

1984    Bill Elliott

1983    Bobby Allison

1982    Bobby Allison

1981    Bobby Allison

1980    David Pearson

1979    David Pearson

1978    Richard Petty

1977    Richard Petty

1976    Richard Petty

1975    Richard Petty

1974    Richard Petty

1973    Bobby Allison

1972    Bobby Allison

1971    Bobby Allison

1970    Richard Petty

1969    Bobby Isaac

1967    Cale Yarborough

1966    Darel Dieringer

1965    Fred Lorenzen

1964    Richard Petty

1963    Fred Lorenzen

1962    Richard Petty

1961    Joe Weatherly

1960    Rex White

1959    Jack Smith

1958    Glen Wood

1957    Fireball Roberts

1956    Curtis Turner

1955    Tim Flock

1954    Lee Petty

1953    Lee Petty