The “Tide Ride” will return to the track this year with Tide serving as a primary sponsor of Matt Kenseth in three NASCAR Cup Series races.
Tide Pods will be on the No. 20 for the first Phoenix race (March 19), the Brickyard 400 (July 23) and the Bank of America 500 at Charlotte Motor Speedway (Oct. 7). Tide will serve as an associate sponsor throughout the rest of the season.
After a long absence, Tide returned to the Cup Series with a retro paint scheme on Kenseth’s car at Darlington Raceway last season. Kenseth finished sixth in the Southern 500.
The Procter & Gamble brand has a long history in NASCAR. It sponsored Darrell Waltrip in the 1980s, Ricky Rudd in the 1990s and Ricky Craven and others in the early 2000s.
“I’m glad they expanded their role, I think it’s exciting for NASCAR and fans as well because they were such a common name in the sport for so many years,” Kenseth said in press release. “You always noticed that car on the track. I think getting it back on the track is pretty cool for the sport.”
Kenseth, entering his 18th full-time season in the Cup Series, will also be sponsored by DeWalt.
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Following Sunday’s Combat Wounded Coalition 400 at the Brickyard, there was considerable movement among drivers ranked from 13th to 20th coming into the race at Indianapolis Motor Speedway.
Brad Keselowski and Kyle Busch are both at the top of the rankings with four wins each.
The biggest mover upward after Sunday’s race was Kyle Larson, who jumped four positions to crack the Chase Grid in 16th position (which is the final qualifying spot for the Chase).
Also moving up was Kasey Kahne, who climbed two spots to 17th position.
One other driver also moved up slightly in the Grid rankings: Austin Dillon climbed from 14th to 13th.
As for drivers that dropped in the Grid rankings:
- Ryan Newman dropped one spot, but is still in the top 16, falling from 13th to 14th.
- Sidelined Dale Earnhardt Jr., who missed his second consecutive race due to concussion-related symptoms, dropped out of the Grid, falling from 16th to 18th.
- Trevor Bayne dropped two spots from 17th to 19th.
- Ryan Blaney also dropped two spots from 18th to 20th.
For the second consecutive year, Kyle Busch, his family and his teammates kissed the bricks at Indianapolis Motor Speedway to celebrate victory in the Brickyard 400 (Combat Wounded Coalition 400).
David Ragan appeared to lose a left rear tire, sending him into the wall for the third caution of Sunday’s Combat Wounded Coalition 400 at the Brickyard at Indianapolis Motor Speedway.
Greg Biffle‘s hopes of a strong finish in the Crown Royal Presents the Combat Wounded Coalition 400 at the Brickyard ended abruptly when his No. 16 Roush Fenway Racing Ford Fusion was involved in a single-car wreck on Lap 52.
“We blew a right-front tire and went straight into the fence,” Biffle said afterward. “We were either real loose or real tight, and we just couldn’t get the balance right. We’ve just got to get them to turn a little better.”
Biffle subsequently added, “I don’t know what happened. The right-front went down at the end of the straightaway. That’s the worst possible place, but unfortunately it happened.”