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New NASCAR President addresses start times for Cup races

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The debate of when a Monster Energy Cup race should begin reignited this weekend on social media after some complaints by those in the sport and a response Monday by new NASCAR President Brent Dewar.

Sunday’s Cup race at New Hampshire Motor Speedway marked the first of five consecutive races that have listed start times of 3 p.m. ET.

Clint Bowyer posted a tweet shortly after Sunday’s race that simply read “3:00 starts suck!”

Samantha Busch, wife of Kyle Busch, tweeted Sunday that she was not a fan of later start times but asked what fans thought.

Dewar, promoted to NASCAR president last week from his role as chief operating officer, addressed the matter Monday on “The Morning Drive’’ when asked about possible changes to the schedule beyond 2018.

Dewar mentioned that the schedule was an example of collaboration with NASCAR’s partners, which includes TV networks, and noted that “there were tradeoffs that we needed to make both for broadcast, tracks, teams, etc.

“We did some later start times this year and some in the industry have not liked that, but it was important to interact with our West Coast audience,’’ Dewar said on SiriusXM NASCAR Radio. “Still our largest audience is California, and 1 o’clock starts is too early for them on the West Coast. So we’re trying to find the right balance of that. But yes, I think you’ll see more innovation to make it a win-win for the industry. We will do it together as an industry. It won’t be unilateral on NASCAR’s part.’’

Last year, 12 of the 36 Cup points races had start times listed as 1 or 1:30 p.m. ET. This year, there are three such races.

Last year, five Cup points races had start times listed as 3 or 3:30 p.m. ET. This year, there are 13 such races.

The remaining Cup races scheduled to start before 3 p.m. ET are all in the playoffs:

(All times listed are Eastern)

Sept. 24 — New Hampshire … 2 p.m.

Oct. 1 — Dover … 2 p.m.

Oct. 8 — Charlotte … 2 p.m.

Oct. 15 — Talladega … 2 p.m.

Oct. 29 — Martinsville … 1 p.m.

Nov. 5 — Texas … 2 p.m.

Nov. 12 — Phoenix … 2:30 p.m.

Nov. 19 — Homestead … 2:30 p.m.

Among the comments made on social media Monday about the start time and Dewar’s comments:

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Brent Dewar promoted to fourth President in NASCAR history

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Brent Dewar on Thursday was promoted to President of NASCAR, effective immediately, the sanctioning body announced.

Dewar, who has served as NASCAR’s Chief Operating Officer since joining the sanctioning body in 2014, becomes only the fourth president in NASCAR history.

“Brent has helped lead a cultural transformation at NASCAR,” NASCAR Chairman and CEO Brian France said in a media release. “From collaborating with team owners to building the charter framework; to partnering with tracks, auto manufacturers, entitlement sponsors, and broadcasters to deliver better racing and a more dynamic fan experience; he has spearheaded some of the most impactful enhancements NASCAR has implemented in its history.

“I couldn’t be more thrilled about the impact Brent has had on our industry and I am confident he will continue to help serve and grow our sport for many years to come.”

In his new role, Dewar will continue to serve on the NASCAR Board of Directors. He’ll also continue working with International Speedway Corporation President Lesa France Kennedy, Brian France and NASCAR Vice Chairman Mike Helton in setting the strategic course of the sport and sanctioning body.

Steve Phelps, Executive Vice President and Chief Global Sales and Marketing Officer, Steve O’Donnell, Executive Vice President and Chief Racing Development Officer will continue to report to Dewar.

Dewar, who is active on Twitter (@BrentDewar), joined NASCAR after three decades as a global automotive executive, including assignments in North and South America, Brazil and Europe.

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Mike Helton named NASCAR vice chairman; Dewar added to Board of Directors

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Two of NASCAR’s most powerful figures have been given new roles.

The sanctioning body has announced that Mike Helton, president of the sport since 2000, has been named Vice Chairman. Additionally, NASCAR’s Chief Operating Officer Brent Dewar has been named to the sport’s Board of Directors.

Helton will continue to serve as senior official at all national series events (Sprint Cup, Xfinity Series, and Camping World Truck Series) and will also stay on the Board of Directors.

He began working with the sanctioning body in 1994 as a vice president for competition. In 1999, he was elevated to senior vice president and chief operating officer before succeeding Bill France Jr. as president in 2000.

“Mike Helton’s steady hand and decades of experience in every facet of our business have made him a close, trusted advisor to me and my family, and his overall impact on NASCAR cannot be overstated,” NASCAR Chairman Brian France said in a release.

“With a strong team ready to take on more day-to-day management responsibilities, I’m pleased to now have Mike in a role that will allow us to utilize his unique skills in advancing key priorities for the future of the industry.”

As for Dewar, he now assumes additional day-to-day operational responsibilities in racing development, innovation, and work with the sport’s partners and shareholders.

Dewar became NASCAR’s Chief Operating Officer in late 2013 following a career of almost three decades at General Motors. Prior to joining NASCAR’s executive team, he had also been a consultant for NASCAR on competition aspects such as rules, penalties, officiating, and inspecting.

“Adding someone as talented and experienced as Brent Dewar to our board will be highly beneficial to our company and the industry overall,” France said in the same release. “Brent’s operational expertise already has made a big impact and his understanding of how our sport works from multiple perspectives will bring immediate value to how we operate and future initiatives.”