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Long: Can Matt Kenseth return Roush Fenway to its glory days?

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CHARLOTTE, N.C. — Blue skies poked through the gray clouds that had hung over the city for most of two days, delivering rain, wind and gloom.

Inside the NASCAR Hall of Fame on Wednesday morning, the forecast also was about to change for one Cup team.

Matt Kenseth is back in NASCAR to help turnaround Roush Fenway Racing.

It’s an interesting challenge for me and not just being a driver,’’ said Kenseth, who has 39 career Cup victories to rank 20th on the all-time list. “I hope I can be much more to the organization, and I’m hoping that there are a lot of different ways I can help in.’’

An organization that once dominated — Roush won 15 races and placed five cars in the top 10 in points in 2005 — has struggled to be competitive and retain drivers.

Kenseth left after the 2012 season. Carl Edwards departed after 2014. Greg Biffle left after 2016 because there wasn’t enough sponsorship to fund a car.

While Wednesday was a day for Roush Fenway Racing to celebrate and look toward the future, there is much work to do for an organization that has one top-10 finish between Stenhouse and Trevor Bayne.

“We have enough resources to fix any number of things but what is very difficult to discern with a young driver lineup like we have is what is most important,’’ Tommy Wheeler, operations director at Roush Fenway Racing, told NBC Sports. “What is going to be the most impactful today to make the car faster?’’

Bayne likely wouldn’t be sharing the No. 6 the rest of the year with Kenseth if his team’s performance hadn’t dipped.

Bayne has run in the top 15 in 10.5 percent of the laps run this season (Stenhouse is at 39.9 percent). Bayne’s average finish is 23.9 — compared to 19.5 last year — and he ranks 25th in the series in average running position (23.0).

“Really, when we look at last year, (Bayne’s team) and (Stenhouse’s team) were fairly close in overall performance, the 17 (of Stenhouse) was certainly better and certainly that split got greater this year and that’s just … not the direction we’re wanting to continue down,’’ Wheeler told NBC Sports.

Kenseth understands the challenge he’ll face. After winning races in six of the past seven seasons, the focus is different.

“I don’t think any of us expect to come out and win races,’’ Kenseth said. “That would be great if you could, and I think we expect to eventually. I don’t think that the summer and a part-time schedule that we expect to win, but I do feel like the cars are much more competitive, I feel like they’re on the right track.’’

Wheeler said the work starts now. The team will integrate Kenseth in all that it is doing. Kenseth noted that he’s been watching races more closely and studying notes “the last few weeks” as the deal was put together.

As for why this wasn’t done at the start of the year when Kenseth was available, car owner Jack Roush had a simple answer.

“I still had a little bit of a rawness over the fact that he left me when he did,’’ Roush said. “We had another championship out there, I thought, that we could have had in short order. I missed that, so it took me a little while to get over it.”

With the performance down this year, Roush needed to act quickly.

Mark Martin, who has served in a consultant-type role since the playoffs last year, said what Kenseth can help the team with could make a significant impact for Stenhouse — who had three sponsors extend deals with the team last week.

“I have hopes (of the team winning) because I know the tools are there at the organization, I know the people are there at the organization,’’ Martin said. “Really, what’s preventing them right now is a little bit of enthusiasm and direction to be able to use those tools and spend that time on the part that bears fruit.

“You do that and put that in Ricky Stenhouse’s hands, he’ll get it done. Right now, Ricky is just trying too freaking hard. I think if we could get him in a little faster race car, I would hope that maybe he could tune it down. He’s just driving so hard right now, it’s hard to watch for me. I just feel like we have all the tools, we just still don’t have the cars fast enough inherently.’’

Stenhouse has had to go to a backup car in three of the first nine races because of accidents during practice.

Stenhouse, who made the playoffs last year, will be the team’s only driver eligible for the playoffs since it seems unlikely NASCAR would grant a waiver for Bayne or Kenseth if they’re not running the full season because of a team decision.

For Stenhouse to make the playoffs and be a factor, the organization must be better at the 1.5-mile tracks that play a key role in the Cup season. It’s no coincidence that Kenseth will make his debut May 12 at Kansas Speedway, a 1.5-mile speedway and be back in the car for the May 19 All-Star Race at Charlotte Motor Speedway, another 1.5-mile track.

“We’ve got to perform on the mile-and-a half tracks or we’re going to be disappointed with our end-of-the year results,’’ Wheeler told NBC Sports. “Making the playoffs was really our goal last year. Well, now it’s about making the playoffs and making a strong run, validating that we deserve to be there and that we’re going to be competitive on these mile-and-a-half tracks that eat up so much of the schedule.’’

The rest of the driver schedule for the No. 6 car is to be worked out between Bayne, Kenseth and sponsor obligations.

That’s just a small part of the work ahead for Kenseth.

His biggest task is if he can help change Roush Fenway Racing’s fortunes and return the team to sunnier days?

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Matt Kenseth to drive No. 6 for Roush Fenway Racing

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CHARLOTTE, N.C. — Matt Kenseth is returning to NASCAR and coming back to his racing home.

Roush Fenway Racing announced Wednesday at the NASCAR Hall of Fame that the 46-year-old Kenseth will drive the No. 6 Ford for Roush Fenway Racing in select races. His first race with the team will be Kansas on May 12.

“It feels like the right deal at the right time,’’ Kenseth said. “I think it’s an interesting challenge for me not just being a driver. I hope I can be much more to the organization. I hope there is a lot of different ways I can help in.’’

Said car owner Jack Roush: “We feel he has come home to us.’’

Kenseth will share the No. 6 ride with Trevor Bayne, who is running this weekend at Talladega.

“Our goal is to have Trevor continue to grow and mature on the track,’’ said Steve Newmark, president of Roush Fenway Racing. “He will continue to be in the car.’’

Newmark said details are being worked out on what races Bayne and Kenseth will drive. Bayne has close ties to sponsor AdvoCare, which is on the car at Talladega. Kenseth will drive in the All-Star Race, Newmark confirmed.

Newmark said that when he told Bayne of the decision, Bayne said he wanted to remain in the car every week.

He’s a fierce competitor,“ Newmark said of Bayne’s reaction to being taken out of the car for some races. 

Roush said he hopes Kenseth can help the organization improve its performance.

“It’s a chance to look at our cars and see if there is something glaring that Matt sees with his experience,’’ Roush said.

Bayne is 26th in the points. The 2011 Daytona 500 winner has not finished better than 12th (Texas) this season. Every driver ahead of him in the points has had at least one top-10 finish this season. He has not finished in the top 10 in his last 12 starts, dating back to last season.

Kenseth said he had not talked to Bayne but hopes to do so in a few days and work together. Kenseth said he spoke to Stenhouse before the announcement.

Kenseth, the 2003 Cup champion, has 39 career Cup wins, putting him 20th on the all-time wins list.

Car owner Jack Roush said that Kenseth will be a good mentor for the team’s young drivers, along with Ricky Stenhouse Jr. and Trevor Bayne.

He won the 2000 Cup Rookie of the Year award driving for Roush Fenway Racing and remained with the organization through the 2012 season. Kenseth won 24 races — including the 2009 and 2012 Daytona 500 — with the team before leaving to drive for Joe Gibbs Racing from 2013-17.

Roush Fenway Racing also announced that Wyndham Rewards/Wyndham Hotels will sponsor the No. 6 car in select races.

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NASCAR America: A Matt Kenseth return to Roush Fenway Racing would mean …

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Roush Fenway Racing will make what it is calling a major partner announcement at 10 a.m. Wednesday, and a report states that it will include details on Matt Kenseth returning to drive for the team.

NASCAR on NBC’s Nate Ryan reported Tuesday that Roush Fenway Racing declined comment on SB Nation’s report that Kenseth would run select races for Trevor Bayne beginning May 12 at Kansas Speedway. Ryan reported that multiple principles, including a former Roush Fenway Racing driver will be at Wednesday’s announcement.

Kenseth, who turned 46 in March, won Cup Rookie of the Year honors with Roush Fenway Racing in 2000 and remained there through the 2012 season.

Kenseth left for Joe Gibbs Racing and raced there from 2013-17. He was replaced after last season in the No. 20 car by Erik Jones, leaving Kenseth without a full-time ride for this season.

NASCAR on NBC’s Kyle Petty said on NASCAR America that should the report of Kenseth’s return to Roush Fenway Racing be true, it would provide a nice homecoming.

“He knows the players,’’ Petty said of Kenseth. “He knows everything about the place. He grew up there. He came of age there. He won (a) championship. He won races there. So from all those pieces, it makes sense for a guy like Matt Kenseth to go back there just as it would if Jeff Gordon said I want to go back to Hendrick. It makes perfect sense. But only Matt can answer that question (of why).’’

Ryan noted it is not unusual for teams to put another driver in a car to benchmark that car’s performance.

Bayne is 26th in the points. The 2011 Daytona 500 winner has not finished better than 12th (Texas) this season. Every driver ahead of him in the points has at least one top-10 finish this season.

“Even in a part-time basis, what could he bring?’’ Petty said of Kenseth. “He brings so much. It’s an intangible. I think we saw it when he went to Joe Gibbs Racing. What did he bring there? That team just, all of a sudden, just took off. Was it all Matt Kenseth? No, but it’s part Matt Kenseth, it’s part that knowledge, it’s part that experience, it’s part that desire to run up front, win races and build something and I think Matt felt he had built something that first go around.’’

Kenseth scored the 39th Cup win of his career in November at Phoenix. A week before that win, Kenseth talked to Ryan on the NASCAR on NBC podcast about realizing the end of his career seemed near.

“But like I said, I feel like the way things have gone that for whatever reason — reasons I don’t understand that I think will become really, really clear in the future — that it’s just not meant for me to race next year,” Kenseth said. “I think it’s that simple. Everything lined up this way because I wasn’t going to make the decision myself, so someone made it for me. It’s just not supposed to happen.”

Car owner Joe Gibbs said Tuesday on “The Morning Drive” on SiriusXM NASCAR Radio that he would look forward to a return by Kenseth to Cup.

“I’ve got to tell you I would love it,’’ Gibbs said. “What a great guy, a great person, a great representative for the sport and for sponsors and extremely competitive. I would love that, and I hope that is going to be the case. I hope he can be there on a steady basis.

“It would be a thrill for us to have Matt back. I think he’s a real credit to the NASCAR Series and love the family. I think that would be great for us. I hope that’s going to be the case. I hope he gets to run a bunch of races.’’

For more, watch the video above.

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NASCAR America at 5 p.m. ET: Update on Matt Kenseth report, Matt DiBenedetto visits

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Today’s episode of NASCAR America airs from 5-6 p.m. ET on NBCSN and features Matt DiBenedetto, who is coming off a 16th-place finish at Richmond Raceway.

Marty Snider hosts and will be joined at the Big Oak Table by Kyle Petty, Nate Ryan and DiBenedetto.

On today’ show:
  • NBCSports.com’s Nate Ryan joins the show with the latest news following last night’s report from SB Nation that said Matt Kenseth is returning to the Monster Energy Series in a part-time role with Roush Fenway Racing.
  • Go Fas Racing driver Matt DiBenedetto will be our special guest! The leader of ‘DiBurrito Nation’ will discuss his solid run last weekend at Richmond and reveal his throwback scheme for this year’s Southern 500 at Darlington. But one question remains – will Matt bring fresh-baked treats from his Mom’s kitchen to the Big Oak Table?
  • We’ll have footage from the latest Dale Jr. Download, as Junior sits down with Kasey Kahne’s crew chief, Travis Mack – who tells the incredible story of how he unexpectedly delivered his own baby at home!
  • And our Tuesday tradition continues … We’ll listen in on all the action from drivers, crew chiefs and spotters on a Saturday night under the lights in Scan All Richmond!
If you can’t catch today’s show on TV, watch it online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.

Preliminary entry lists for Cup, Xfinity at Talladega

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Forty cars are entered for Sunday’s Geico 500 Cup race at Talladega Superspeedway.

Joey Gase will be in the No. 00 car for StarCom Racing.

Brendan Gaughan is back in the No. 62 this weekend for Beard Motorsports.

Timothy Peters is set to make his Cup debut in the No. 92 for RBR Enterprises.

Cole Custer is listed in the No. 51 car for Rick Ware Racing but a team spokesperson told NBC Sports that Custer will not be driving the car.

Ricky Stenhouse Jr. won this race a year ago in overtime, beating Jamie McMurray and Kyle Busch.

Click here for Cup entry list

Xfinity Series

There are 41 cars entered for the Sparks Energy 300 Xfinity race.

The race is a Dash 4 Cash event, so no drivers who earn points in the Cup Series are permitted to race in this event.

Noah Gragson, who finished second in his series debut last weekend at Richmond, is back in the No. 18 for Joe Gibbs Racing this weekend.

Shane Lee, who finished 14th in his series debut two weeks ago at Bristol, is back in the No. 3 for Richard Childress Racing.

Aric Almirola won this race a year ago, finishing ahead of Elliott Sadler and Joey Logano.

Click here for Xfinity entry list