Driving the No. 23 BK Racing Toyota, Alon Day will attempt to make his second Cup start and first on an oval this weekend at Richmond.
Day made his Cup debut last year at Sonoma. He finished 32nd.
In August 2016, Day became the first driver from Israel to compete in one of NASCAR’s top series when he started 22nd and finished 13th in the Xfinity Series at Mid-Ohio Sports Car Course.
Day made two starts on oval tracks in the Camping World Truck Series that same year with a best of 24th at New Hampshire.
Last year, Day won the Whelen Euro Series Elite 1 championship on the strength of four victories. In 2018, he has already matched that mark with four wins through eight of the 12 races.
Sponsorship will come from Best Bully Sticks, a Richmond-based company specializing in natural dog treats.
“I am so excited to be back in the Monster Energy Cup Series again this year and to be sponsored by Best Bully Sticks,” Day said in a press release.