Denny Hamlin and Kevin Harvick are following in the footsteps of Dale Earnhardt Sr. for at least one race weekend.
The two Cup drivers will be financial backers of a competitor in a Cup Series race, something Earnhardt did a handful of times in the late 1980s and early ’90s via his Dale Earnhardt Chevrolet dealership.
Tuesday morning, Matt DiBenedetto took to Twitter to ask his followers to work their social media magic.
DiBenedetto, in his second season driving for the team, made a video requesting help in connecting the team with any businesses who would be interested in being on the car.
DiBenedetto made the plea because the team did not have a primary sponsor for this weekend’s race at ISM Raceway
Within eight minutes, Hamlin announced he would chip in $5,000 to help the team.
DiBenedetto replied that the team could put his face, the Denny Hamlin Foundation logo or “whatever you would like” on the car.
Hamlin later tweeted of DiBenedetto: “Very good driver here that deserves being on the track. Any company would be represented well on his car.”
Soon after that, NASCAR Hall of Famer and Fox Sports analyst Darrell Waltrip offered up another $5,000 through his “Boogity Brands.”
Harvick then followed with another $5,000 from KHI Management.
Who said nothing good ever happened on the Internet?
See how the deal scame together below and check back here to see what else comes of DiBenedetto’s social media Hail Mary.