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Kyle Busch calls publicity emphasis on young Cup drivers ‘bothersome,’ ‘stupid’

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CHARLOTTE, North Carolina — Kyle Busch was critical of how much more attention young Cup drivers receive in marketing and publicity compared to veterans, calling the gap he perceives “stupid” and “bothersome” during the NASCAR Media Tour Tuesday.

The topic arose when the 2015 Cup champion was asked if he thought there was an emphasis on the younger generation of drivers.

Absolutely there is. Do you feel like that, too?” Busch deadpanned in response.

The 32-year-old driver for Joe Gibbs Racing was pressed on whether it bothered him.

It is bothersome,” Busch said. “We’ve paid our dues, and our sponsors have and everything else, and all you’re doing is advertising all these younger guys for fans to figure out and pick up on and choose as their favorite driver. I think it’s stupid. But I don’t know, I’m not the marketing genius that’s behind this deal. You know, I just do what I can do, and my part of it is what my part is.

“I guess one thing that can be said is probably the younger guys are bullied into doing more things than the older guys are because we say no a lot more because we’ve been there, done that and have families, things like that, and want to spend as much time as we can at home. You know, maybe that’s some of it. … Some of these marketing campaigns and things like that, pushing these younger drivers, is I wouldn’t say all that fair.”

The 2018 season opens next month with a growing field of drivers under the age of 30. Rookies William Byron (20) and Darrell Wallace Jr. (24) join the ranks of Chase Elliott (22), Ryan Blaney (24), Erik Jones (21), Kyle Larson (25), Alex Bowman (24), Ty Dillon (25) and Austin Dillon (27).

Busch is teammates with Jones, Daniel Suarez (27) and Denny Hamlin (37).

Jones, entering his second year in Cup, is replacing Matt Kenseth in Joe Gibbs Racing’s No. 20 Toyota. Kenseth, 45, ended last season as the oldest full-time driver in Cup.

Kenseth’s departure from the sport coincided with the retirement of 15-time most popular driver Dale Earnhardt Jr. Both had been in Cup since 2000.

Clint Bowyer, 38, also called the focus on younger drivers “bothersome,” but allowed that some of the attention is warranted and necessary for the growth of the sport.

“You have somebody getting in Jeff Gordon’s car (Byron), somebody getting in Dale Jr.’s car (Bowman),” Bowyer said. “We have to figure out how to fill that void somehow and it can’t always be the same guys that have been there. I get it.

“If they deserve it, push it now. If people are beating them — there were drivers last year. Look at Matt Kenseth. He was outrunning them pretty much every week and not getting the limelight. Some of those things are bothersome at times. Did I deserve it (the spotlight)? I wasn’t running as good as I needed to. If I was running up front and should have been in the limelight I would have been barking back a little bit.”

Busch, who was on the cover of the “NASCAR Heat 2” video game last year, won five times in 2017 and advanced to the Championship 4. There he finished second in the race and standings to Martin Truex Jr.

Kevin Harvick, who has been in Cup since 2001, was blunt when asked about Busch’s perception.

“That is like the child that’s whining for some attention,” Harvick said. “I can’t complain about that because of the fact our sponsors have been so involved with the things that we do. NASCAR’s been very open to the things that they’re doing and involved us in. I can’t back (Busch’s comment) up to be honest with you. Honestly, you have to have a push for the younger generation drivers as well in order to help introduce them to the fans and in the end that only works if they have the success on the race track. But there has to be a push for the guys coming up to introduce them to who they are and if they happen to perform like they need to perform on the race track and start acquiring these race fans that are looking for drivers to support. That’s good for everybody.”

Meanwhile, other Cup veterans, like Jamie McMurray and Trevor Bayne are OK with not being the center of the spotlight

“All of us, as race car drivers or as humans, some seek attention more than others,” said McMurray, who turns 42 in June and has been in Cup full-time since 2003. “I don’t really seek attention. So I’m OK with all that. I think some want attention more than others.”

Bayne, 26, is seven years removed from winning the Daytona 500 the day after his 20th birthday. The Roush Fenway Racing feels like the “middle child” when it comes to the two major generations of Cup drivers in the field.

“I was a young guy at one point getting that attention, so I think it’s fun when you’re a young guy coming in, and I don’t necessarily want all that attention,” Bayne said. “I just want to do my job well and win races and be fast and get attention for that, not because there’s media hype or because of my age.”

What does Byron’s generation think about the dynamic between generations?

According to Byron, “it’s all relative.”

The driver for Hendrick Motorsports will make his first Cup start in the Feb. 18 Daytona 500.

“When new guys come in it’s a kind of fresh thing to talk about, but we’re ultimately going to have to prove ourselves on the race track and do the things that we’re capable of,” Byron said. “I think that’s going to show over time, and hopefully a couple of us young guys can win some more races.”

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Podcast: Front Row Motorsports explains how it improves with smaller budget, unique sponsor deals

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Running a Cup Series team is not a cheap endeavor.

One person who knows this is Jerry Freeze, the general manager of Front Row Motorsports.

Owned by Bob Jenkins, the two-car team runs the No. 34 of Michael McDowell and No. 38 of David Ragan and has a technical partnership with Roush Fenway Racing.

Freeze sat down with Nate Ryan on the NASCAR on NBC podcast to discuss how FRM works with smaller budgets and its unique business-to-business sponsorship deals through Jenkins’ trucking company, MDS Transport, and restaurant business, Charter Foods.

Freeze calls Love’s Travel Shops, which sponsors half the races on McDowell’s car, a “textbook example” of such a deal. Their partnership began in 2013.

“Bob owns a trucking company with about 300 over the road truck on the road,” Freeze said. “They’ve got to get fuel somewhere. That’s kind of how the Love’s Travel Shop deal started for us.”

Freeze describes it as a “slightly smaller scale” version of the relationship between Team Penske and Shell.

Unlike larger teams, Front Row doesn’t yet have an optical scanning station at its shop like the one cars are inspected with at the track.

“We went into it thinking, ‘We’ll never need to have one of those, NASCAR’s got one, we can go over there whenever we want,'” Freeze said.

The team also relies on the scanner located at Roush Fenway Racing. But it’s a challenge to take cars to Roush, with its shop in Concord, North Carolina, about an hour away from Front Row’s in Statesville.

Buying its own scanner is beginning to look like a “necessary evil” for Freeze, who said he’s heard it would cost $300,000.

“I think if you’re really going to try to optimize the car through each step of what you do, that might be the way to go,” Freeze said.

When it comes to becoming more competitive, Freeze and Jenkins have been encouraged to invest more resources and money into the team by moves NASCAR has made to lower costs, including requiring teams to use engines in multiple races, spec radiators and the controversial common pit guns.

“It put it in a place where, yeah, it’s still pretty tough for Front Row to get to, but it’s not as high as it use to be,” Freeze said of the engine rule. “With spec radiators, we were spending $9,000 for radiator in the past. Now a spec radiator is, I don’t know, a third of that.”

Freeze also addressed the future of one of the team’s three charters, which is leased to TriStar Motorsports this season.

“You can’t do that forever with the way the rules are set up,” Freeze said. “We’ll have to make a decision, either we’ve got to operate (it) ourselves or maybe we sell it to TriStar some day, I don’t know. … Even though we weren’t in a position to run three cars and we’re still not today, it’s kind of nice to have in your pocket just in case something came along that was just phenomenal and we needed one.”

Click on the embed above to hear the podcast. It also is available on Apple Podcasts, Google Play and Stitcher.

August Cup race at Michigan to be called Consumers Energy 400

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The Aug. 12 Cup Series race at Michigan International Speedway will be sponsored by Consumers Energy as part of a multi-year deal, the track announced Thursday.

Consumers Energy is Michigan’s largest energy provider, providing natural gas and/or electricity to 6.7 million of the state’s 10 million residents.

The company takes over for Pure Michigan, which sponsored the race from 2011-17.

“We are excited to expand our collaborative relationship with Consumers Energy,” said track president Rick Brenner in a press release. “We strive to work with Michigan-based companies like Consumers Energy who continue to give back to the community. We are looking forward to working together to provide our guests an awesome experience each August for many years to come.”

Consumers Energy will also sponsor the inaugural MIS Charity Dinner on June 9 and the track’s 50 Years of Racing Exhibit in the fan plaza for both of the track’s race weekends.

The MIS Charity Dinner, which benefits the Henry Ford Allegiance Health Foundation Patient Immediate Needs Fund and the MIS Cares Fund, will feature a strolling dinner, dessert and drink stations, live and silent auctions, music, a photo booth and more. The event will also feature a question and answer session with Dale Inman, Rusty Wallace and Leonard Wood.

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Weekend schedule at Richmond for Cup, Xfinity

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NASCAR heads to its third short-track race of the season this weekend at Richmond Raceway.

Kyle Larson won the Cup race at Richmond last fall and Joey Logano won there last April.

Here is this weekend’s schedule at Richmond:

(All times Eastern)

FRIDAY, APRIL 20

7 a.m. — Xfinity garage opens

8 a.m. – 9 p.m. — Cup garage open

8 – 8:45 a.m. — Xfinity practice (No TV)

9:40 – 10:25 a.m. — Final Xfinity practice (Fox Sports 1)

11:05 – 11:55 a.m. — Cup practice (FS1, Motor Racing Network)

12:35 – 1:25 p.m. — Final Cup practice (FS1, MRN)

4:05 p.m. — Xfinity qualifying; multi-vehicle/three rounds (FS1)

5:10 p.m. — Xfinity driver/crew chief meeting

5:30 p.m. — Cup qualifying; multi-vehicle/three rounds (FS1, MRN)

6:30 p.m. — Xfinity driver introductions

7 p.m. — ToyotaCare 250 Xfinity race; 250 laps/187.5 miles (FS1, MRN, SiriusXM NASCAR Radio)

SATURDAY, APRIL 21

1 p.m. — Cup garage opens

4:30 p.m. — Driver/crew chief meeting

5:50 p.m. — Driver introductions

6:30 p.m. — Toyota Owners 400 Cup race; 400 laps/300 miles (Fox, MRN, SiriusXM NASCAR Radio)

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NASCAR America: Short tracks are Clint Bowyer’s favorites

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It was a question that needed to be asked, although the answer was not a surprise to anyone. What is Clint Bowyer’s favorite type of track?

“Short tracks are obviously my favorite,” Bowyer answered. “I think they’re probably everybody’s favorite. That’s what we grew up doing. That’s probably where we feel most comfortable.”

“I love back-to-back short track races because the drivers don’t have time to forget about who they’re mad at,” Steve Letarte interjected.

But Bowyer’s love of short tracks is not limited to Martinsville, where he snapped his long winless streak earlier this year. He is even more excited about coming to Richmond Raceway this week.

“I feel like Richmond is the perfect-sized race track.”

Bowyer went one step further, suggesting there is a way to add more tracks like Richmond to the schedule.

“I feel like, some of these mile-and-a-half tracks, we need to just use as parking lots and build Richmond in the infield,” Bowyer said.

For more of what Bowyer and Dale Earnhardt Jr. had to say about short track racing, watch the video above.