NASCAR Talk

Front Row Motorsports

Love’s Travel Stops returns as Front Row Motorsports sponsor

Front Row Motorsports and Love’s Travel Stops have extended their relationship into a sixth year, the team announced Monday.

The company will sponsor the No. 34 Ford of Michael McDowell in 18 races, including the Feb. 18 Daytona 500.

It will also be on the No. 34 for both races at Texas Motor Speedway, the night race at Bristol Motor Speedway and the Southern 500 at Darlington Raceway.

“We look forward to kicking off another great season in Daytona with Front Row Motorsports and welcoming our new driver of the No. 34 Love’s Ford, Michael McDowell,” said Dave Frankenfield, vice president of marketing for Love’s Travel Stops, in a press release. “(Team owner) Bob Jenkins and (General Manager) Jerry Freeze continue to provide great value and flexibility in our partnership while working tirelessly to put a competitive car on the track each week. They also help create a unique race-day experience that allows our customers and employees to be a part of the Love’s race team.”

The team also announced McDowell, entering his first year with FRM, will be paired with crew chief Derrick Finley. The veteran crew chief has been with the team since 2011 and worked with David Ragan last season.

UPDATE: FRM announced Tuesday that McDowell’s long-time sponsor, K-Love, will be on the No. 34 in five races: Phoenix (March), Richmond International Raceway (April), Daytona International Speedway (July), Watkins Glen International (August) and Charlotte Motor Speedway (September).

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