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Denny Hamlin: ‘NASCAR drivers should be making NBA, NFL money’; calls for redistribution of revenue

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CHARLOTTE – Denny Hamlin lobbied Wednesday for the revenue distribution model to be shifted in NASCAR’s premier series, giving teams and drivers the opportunity to make more money.

To ensure the long-term economic viability of championship-caliber race teams, whose budgets can exceed $100 million annually to field four cars in Cup, the Joe Gibbs Racing driver believes the reliance on corporate sponsorship should be “bonus money,” and that teams should be able to survive on purse money.

Under terms of a consolidated national network TV era that began in 2001, tracks receive 65 percent of revenue from rights fees revenue, teams receive 25 percent, and NASCAR gets 10 percent. NASCAR signed Fox and NBC in a 10-year deal, which is in its third season, that has been estimated at more than $8 billion.

“The pie has to be shifted for sure,” Hamlin said at a charity event Wednesday morning to promote International Walk to School Day with sponsor FedEx. “The TV dollars coming into NASCAR is higher than it’s ever been, but we’re seeing fewer and fewer teams, and it just can’t survive. So it economically doesn’t make sense. The pie, the amount of TV money that the race teams share, has to go up, in my opinion.”

With sponsorship more difficult to find for teams, the breaking point seems to be driver salaries, which seem to be in an ongoing reset as the Cup Series undergoes a youth movement. Dale Earnhardt Jr. estimated the new wave of drivers will earn a fraction of what his generation made.

Asked whether decreasing driver salaries was a way to address team financials, Hamlin replied: “You’ve got the wrong guy to ask me on that, because I think we’re way underpaid on that as race car drivers. That’s a fact. I think there’s no doubt doing what we do, the schedule we have, the danger we incur every single week, NASCAR drivers should be making NBA, NFL money.

“I really, truly believe that. But it can not come out of the owners’ pockets.”

Do drivers deserve more because they are risking their lives more than in other professional sports or because of the length of schedule?

“It’s a combination of all those things,” Hamlin said. “Essentially the drivers get two months off. The teams get no months off. There just has to be some kind of different revenue sharing. I’m sure this will be in some headline somewhere where ‘Denny says the drivers aren’t paid enough.’

“I’m basing it off all other sports. I’m not including myself. I’m including probably the back half of the field that those drivers are risking the same amount I am, and they should be paid a hell of a lot more.”

Given that tracks earn the largest percentage of the revenue distribution, it would seem they would be the likeliest target for Hamlin’s redistribution plan.

Hamlin said it was incumbent upon tracks to prove worthy of their share by spending on upgrades.

“Racetracks are making a lot of money,” Hamlin said. “And I’m not trying to throw anyone under the bus, but they’ve either got to reinvest that money, which some tracks are. I’m not going to put some on the same island as others, but Dover (has) terrible garage stalls. It’s not even a garage. A garage is defined as something that’s enclosed. We have lean-tos that we’re working under.

“The crew members deserve better working conditions than what they’ve got. We’ve got to hold these tracks to a higher standard, not only with the race surface but the fan experience, the team experience. That money has to be reinvested to give us a better product and something for fans to see.”

According to Dover International Speedway, the track did install SAFER barrier extensions in 2017 and ’16 and a new catchfence in 2015.

Hamlin also saw a warning sign in the K&N East finale at the 1-mile oval last Friday. There were 15 cars that competed, down from 27 last year and 31 in the ’15 finale.

“One of the most disappointing things I saw this weekend was eight cars running at the end of a K&N race at Dover,” he said. “The model is not right. Someone’s got to come in and say, ‘Let’s reset.’ We have to start over from scratch.

“And I get it. Hey, it’s the way it’s been done for 50, 60 years, but the economics of sports have changed since then, and I believe there’s got to be a reset, and it doesn’t come from drivers. It comes from NASCAR switching and helping teams survive on a better basis. You’re going to get a better product on the racetrack. Listen, we don’t want only six race teams to be in NASCAR five years from now, but that’s the way it’s heading.”

Hamlin’s views grew out of a discussion of the 2018 rules that NASCAR announced Tuesday. The new regulations include a common splitter and radiator that are intended to help reduce costs because teams will buy spec parts instead of spending enormous sums on R&D to optimize their own handcrafted versions.

“I think the radiators will be the biggest expense,” he said. “I think really they’re just trying to stack pennies and trying to get to a bigger cost savings. Because ultimately what do we want to see in NASCAR? We want to see teams be able to fund race cars without sponsors being on the side of it. We need to keep this sport healthy.

“We shouldn’t have to rely on the money that comes in from the sponsors. (That) should be bonus money that goes to the team. That’s where I’d like to see it. These teams should be able to survive on purse money, and right now they can’t.”

The economic sustainability of the NASCAR team business model has been a hot-button issue in recent years, notably around the 2014 formation of the Race Team Alliance and last year’s creation of the charter system (which guaranteed participation and revenue streams for 36 cars annually).

In August, Richard Petty Motorsports majority co-owner Andrew Murstein told NBC Sports’ Dustin Long that he had proposed the idea of a salary cap in the Cup Series. Murstein also said that NASCAR drivers relatively are underpaid compared to other professional sports.

“I see hockey guys who play a third of the game make $17 million a year,” Murstein said. “Now you’re talking about (drivers) who are 10th best in the world at what they do getting only salaries of $5 million, so I actually think their salaries are low compared to other sports but the business needs that right now with the sponsorship decline.

“I love the fact of how no other sport has a partner with the athletes where here the athletes get 40 percent of the race winnings. So each race they go into as your partner vs. other sports where they win or lose, it makes no difference at all.”

Ben Rhodes’ crew chief suspended one race, fined for inspection violation at Daytona

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NASCAR has suspended ThorSport Racing crew chief Eddie Troconis for one race and fined him for a post-race inspection violation at Daytona.

Troconis was suspended and fined $5,000 after the rear of the No. 41 Ford of Ben Rhodes was found to be too low after Friday night’s race.

The L1 penalty also comes with the loss of 10 driver and owner points.

ThorSport had no comment regarding a possible appeal or substitute for Troconis.

Rhodes finished fourth in the race after starting 24th. The finish will not count toward playoff eligibility if a tiebreaker is needed.

Troconis is in his second season working with Rhodes.

NASCAR did not issue any other penalties.

Cole Custer to make Cup debut at Las Vegas

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Cole Custer will make his Cup debut with Rick Ware Racing in the March 4 race at Las Vegas Motor Speedway, the team confirmed Wednesday.

The 20-year-old Custer, who is in his second full season in the Xfinity Series, will drive the No. 51 car. That car has a charter and is guaranteed a starting spot. Custer took part in the Cup test at Las Vegas last month.

Haas Automation will be Custer’s sponsor.

“This is a dream come true to compete in the Cup Series,” Custer said in a team release. “I can’t thank Rick Ware Racing and Haas Automation enough for the opportunity to race at Las Vegas. It’s going to be a new experience for me, but I feel that we can have a productive day by completing all the laps and seeing the checkered flag.”

Custer has two career starts at Las Vegas. He placed third in the 2016 Camping World Truck Series race and was 11th in last year’s Xfinity race.

Custer will drive a Ford for Rick Ware Racing. Justin Marks drove for Rick Ware Racing in the Daytona 500 when the team fielded a Chevrolet. Harrison Rhodes will make his Cup debut this weekend in Atlanta for the team. That car also will be a Chevrolet.

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Austin Dillon reunited with boy who gave him lucky penny

Photo: Richard Childress Racing
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In the midst of a whirlwind following his Daytona 500 victory, Austin Dillon received a surprise.

On Wednesday morning, Dillon was reunited with the boy who gave him the lucky penny that was glued to the dashboard of his No. 3 Chevrolet on Sunday.

Dillon met the boy, named Jordan Wade, at an autograph session prior to the Advance Auto Parts Clash. He gave Jordan a signed hat to replace the Ford hat Jordan was wearing.

The next day, the two encountered each other at the fence around the Cup Series garage, where Jordan presented Dillon with the penny.

In his post-race press conference, Dillon said he hoped to somehow meet Jordan the next day at the track. Instead, Richard Childress Racing managed to track him down and surprised Dillon back at RCR’s headquarters in Welcome, North Carolina.

Jordan met Dillon and Darrell Wallace Jr., who finished second in the Daytona 500.

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Catching up with racing’s ‘Hat Man’: The incomparable legacy of Bill Brodrick

Photo courtesy ISC Images & Archives
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It would not be a stretch to say Bill Brodrick has been in victory lane more than any other person in history. And yet he never competed in, nor won, even one race.

At hundreds of races from 1969-97 – primarily NASCAR Cup and IndyCar events – Brodrick was an imposing figure in victory lane, standing alongside the likes of numerous future NASCAR Hall of Famers such as Dale Earnhardt, Bobby Allison, Richard Petty and David Pearson after they won races.

It wasn’t hard to miss him. He stood 6-foot-3 and had a wrestler’s body, along with flaming and flowing long red hair and a Grizzly Adams-like beard.

He was known as “Red,” “the Victory Lane Ringmaster,” “Big Bill” or simply “Bill.” But what was really his calling card, and the nickname that made him famous, was “the Hat Man.”

He was the ringmaster of victory lane. He ran the postrace celebration like a business, deciding who’d greet the winner first and the subsequent pecking order, so to speak. He’d direct the race queens who typically kissed the winner and when. He also directed photographers where to set up and when to shoot. He arranged how TV would cover the celebration and made sure the networks had the best camera angles and the first interviews.

NASCAR car owner Banjo Matthews (left) talks with UNOCAL publicist Bill Brodrick at a NASCAR event in 1980. (Photo by ISC Images & Archives)

But Brodrick’s biggest claim to fame was how, in almost military-like precision, he got the driver and crew members of the winning team to change hats nearly every 30 seconds or so to allow photographers to take shots for different sponsors.

If Dale Earnhardt won, Brodrick passed out GM Goodwrench hats, Union 76 hats and many more to accommodate almost every sponsor on the winning car. If Richard Petty won, Brodrick passed out STP hats, Union 76 hats, and so forth until every sponsor was represented in victory lane photos. It’s where the famous “hat dance” got its name, courtesy of Brodrick.

“I’m tall, am a big guy, and I had long hair and I had a beard,” he said. “That persona is what stuck in people’s minds. When I realized that, I wasn’t about to get rid of my beard and long hair. I still have it. I haven’t changed much, except for a few more lines in my forehead. People still come up to me and say, ‘Hi, Hat Man, how are you doing?’ That persona is what made me what I was to the fans and viewers.

“Being The Hat Man was my trademark. In fact, I had ‘The Hat Man’ trademarked for a number of years so nobody could come along and steal ‘The Hat Man’ name away from me.

“Television is what made people recognize me. I never expected it. It just happened. I was there and for what I was doing, I’d be on camera, and people would recognize me and see me with the drivers.”

Photo: Bill Brodrick

A former sportswriter and radio host in his native Cincinnati, Brodrick went to work on Jan. 1, 1969 for Union Oil in California (also known as UNOCAL) as PR director for its worldwide racing division. Four days later, he was in Daytona for timing tests, and with that began the legacy of “The Hat Man.”

Since Union Oil’s Union 76 was the official fuel for NASCAR, IndyCar and other series during much of his tenure, Brodrick was a man in constant motion, going from Daytona to Indianapolis to Le Mans and more. He often spent 200 days on the road in any given year.

These days, Brodrick, 79, lives in retirement in Algonquin, Illinois. Due to medical issues, he doesn’t travel much anymore, but he still keeps up with racing and fondly recalls the good old days with an excitement that seems as if they almost happened just yesterday.

Brodrick was friends with everyone back in the day. He used to hang out with David Pearson, Dale Earnhardt, Richard Petty, Mario Andretti, Rick Mears, Al Unser (Sr. and Jr.), A.J. Foyt and countless others during some of their most successful years in racing.

Even though he’s been gone from racetracks for 20 years, he hasn’t been forgotten. He still gets several letters and trading cards to autograph from fans.

Brodrick still gets trading cards he was featured on from fans seeking his autograph, even this one, which had his last name misspelled.

And yes, he’s still recognized as “The Hat Man.”

“It doesn’t happen like it used to, where everywhere you’d go, especially at race time, in airports and all that kind of stuff, but it still happens,” he said. “I’m flattered for what I get.”

Not surprisingly, Brodrick has a ton of stories to tell. He’s thought about writing a book, but “I’d have to change all the names to protect the guilty,” he says with a laugh.

“I’ve done so much in my career that has enabled me to travel the world and participate in all kinds of events,” Brodrick said. “I ran in the Cannonball Run, was in the Great American Race, we sponsored some vehicles. I helped out for 20 years at the Super Bowl, too.”

Here’s a few of Brodrick’s other favorite stories:

“The drivers were all my favorites,” he said. “David Pearson and I got along well and were good friends. Dan Gurney was one of my favorites as both a driver and a car owner, a real gentleman and great to work with.

“I also got along real well with Bobby Allison. Bobby would like to drown me with champagne. Whenever Bobby would win a race, I knew I was in trouble. We’d go to Mass on Sunday morning before we’d go to the racetrack – we are both Catholic – and he’d say to me, ‘I’m going to get you today, Brodrick.’ And I’d tell him, ‘I hope so, Bobby.’”

Brodrick had a special relationship with both Petty and Earnhardt.

“They were super guys and total opposites in victory lane,” Brodrick said. “Richard was the

NASCAR Hall of Famer Bobby Allison “gets” Bill Brodrick with champagne after a win. (Photo: Charlie Morgan)

quintessential pro.

“Whenever Richard won, I’d have a cup of milk ready for him. He wanted a cup of milk because Richard had a bad stomach. He only has half a stomach; he had the other half removed at one time. I’d have a cup of milk for him, and he’d also want a couple aspirins until he got the Goody’s sponsorship, and then I’d have to have a couple of Goody’s for him and he’d drink his milk (before he met the press).

“Then he’d say, ‘Okay, Bill, let’s let them cats get their pictures.’ He’d go over and give them what they want. He was great to work with.

“Probably the best time I had with Richard was his 200th win at Daytona in July 1984 when President Reagan was there. That was such a memorable day.

“And then there was Ernie Irvan’s win at Loudon in 1996 after he was seriously injured in a crash. There was Alan Kulwicki’s first win at Phoenix in 1988. There was also Darrell Waltrip when he won Daytona in 1989 and did his funky little dance, what’d they call it, ‘the Icky Shuffle?’ There just were so many good memories and stories over the years.”

But Earnhardt, well, he was kind of a different story.

Brodrick was in victory lane for most of Dale Earnhardt’s wins. Photo: Getty Images

“He always wanted to do everything his way,” Brodrick recalled. “I’d ask him to do something and he’d say, ‘I don’t want to do it.’ But actually, he was pulling my chain. The first thing he’d always say to me is, ‘Brodrick, where’s the champagne?’ I told him he’d get the champagne when we were done because he’d love to spray the photographers and people in victory lane. If there was a race where I didn’t have any when he won, he was not a happy camper. That was Dale’s big deal in victory lane.

“If there wasn’t any champagne, he was just his ornery, contrary self. He could be gruff and rough, but he’d give me that wink and smile, and you knew he was just being hard with you.”

And then there was Pearson.

“I used to fly down to Spartanburg (South Carolina, where Pearson lived), I’d meet David and then we’d drive together to Darlington,” Brodrick said. “There’s a restaurant at the Darlington Raceway that’s called the ‘Speedway Grill.’ They had and I heard still have the greatest hamburger steak and French fries in the world.

“One day, we were going to a race, and we were running late, we had to be there by noon, and I told him there’s no way he was going to make it on time. This was back when the speed limit was 55 mph. There’s a town near the track about 20 miles from Darlington where a four-lane highway begins. There’s a state highway patrol office there, so we were passing that office when a highway patrolman pulled out in front of us and proceeded to go exactly 55 mph heading to Darlington.

“Pearson was going crazy behind the wheel because he knows he can’t pass the cop. We had a bet who was going to pay for lunch. Pearson was very frugal with his money. He could make a buffalo scream off a nickel. The cop was also going to Darlington. Of course, I won, we didn’t get there by noon and Pearson had to buy lunch and boy, was he ticked. That’s one of my favorite stories of my career.”

But even with enough stories to last another lifetime, one thing stands out above all in Brodrick’s mind.

“What I miss the most is the camaraderie and fellowship we had in the old days when I was working,” he said. “I thank God every day that I was able to spend time when the sport (NASCAR) was in its heyday. We were very fortunate to be doing what we were doing when we were doing it. That’s what I liked.”

Brodrick was six weeks shy of 30 years with Union Oil when the company was sold, putting him into a forced retirement earlier than he would have liked.

Just like that, the racing, the travel, the thousands of drivers, crew chiefs, team owners, sanctioning body officials and even fans he came to know was gone – as was his “Hat Man” alter ego.

Bill Brodrick today (Photo courtesy Bill Brodrick)

The abrupt end took Brodrick by surprise, but he tried to make the best of it. He decided to open a bar in Algonquin called “Tavern At The Bridge,” because it was located on the Fox River.

The bar became a repository of all kinds of racing memorabilia, mostly from Brodrick’s collection of items he gained during his career. It also attracted thousands of race fans who wanted to see the “Hat Man” behind the bar.

“I put 40 years of racing experience to good use, and I bought a tavern,” he laughs. “I kept it for 11 years and I’ve never worked so hard in all my life.

“My whole life was in racing and motorsports, and I got paid to do my hobby. Then I went to work and worked almost 24 hours a day. I found out what it was to own a business and be responsible for people.

“The economy turned bad in 2008, and I turned it over to my son and was finally able to get out of the business. It was a lot of fun and we met a lot of people, but boy, that was work after all the years of going to races.”

Brodrick still keeps up with racing, particularly NASCAR, IndyCar and sports car racing, even though his health issues – primarily arthritis in his back – prevent him from even going to nearby tracks such as Chicagoland Speedway or Indianapolis Motor Speedway.

Still, a day doesn’t go by that Brodrick isn’t reminded of all the things he’s experienced.

“For almost 30 years, I had the greatest job in the world,” he said. “I met so many great people, was at so many great races, saw so much racing history in the making.”

And right there in the middle was the one and only ‘Hat Man.’”

Bill welcomes emails from fans and past motorsports acquaintances. His address is: WilliamBrodrick@aol.com. Also, click here for his website.

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