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Denny Hamlin: ‘NASCAR drivers should be making NBA, NFL money’; calls for redistribution of revenue

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CHARLOTTE – Denny Hamlin lobbied Wednesday for the revenue distribution model to be shifted in NASCAR’s premier series, giving teams and drivers the opportunity to make more money.

To ensure the long-term economic viability of championship-caliber race teams, whose budgets can exceed $100 million annually to field four cars in Cup, the Joe Gibbs Racing driver believes the reliance on corporate sponsorship should be “bonus money,” and that teams should be able to survive on purse money.

Under terms of a consolidated national network TV era that began in 2001, tracks receive 65 percent of revenue from rights fees revenue, teams receive 25 percent, and NASCAR gets 10 percent. NASCAR signed Fox and NBC in a 10-year deal, which is in its third season, that has been estimated at more than $8 billion.

“The pie has to be shifted for sure,” Hamlin said at a charity event Wednesday morning to promote International Walk to School Day with sponsor FedEx. “The TV dollars coming into NASCAR is higher than it’s ever been, but we’re seeing fewer and fewer teams, and it just can’t survive. So it economically doesn’t make sense. The pie, the amount of TV money that the race teams share, has to go up, in my opinion.”

With sponsorship more difficult to find for teams, the breaking point seems to be driver salaries, which seem to be in an ongoing reset as the Cup Series undergoes a youth movement. Dale Earnhardt Jr. estimated the new wave of drivers will earn a fraction of what his generation made.

Asked whether decreasing driver salaries was a way to address team financials, Hamlin replied: “You’ve got the wrong guy to ask me on that, because I think we’re way underpaid on that as race car drivers. That’s a fact. I think there’s no doubt doing what we do, the schedule we have, the danger we incur every single week, NASCAR drivers should be making NBA, NFL money.

“I really, truly believe that. But it can not come out of the owners’ pockets.”

Do drivers deserve more because they are risking their lives more than in other professional sports or because of the length of schedule?

“It’s a combination of all those things,” Hamlin said. “Essentially the drivers get two months off. The teams get no months off. There just has to be some kind of different revenue sharing. I’m sure this will be in some headline somewhere where ‘Denny says the drivers aren’t paid enough.’

“I’m basing it off all other sports. I’m not including myself. I’m including probably the back half of the field that those drivers are risking the same amount I am, and they should be paid a hell of a lot more.”

Given that tracks earn the largest percentage of the revenue distribution, it would seem they would be the likeliest target for Hamlin’s redistribution plan.

Hamlin said it was incumbent upon tracks to prove worthy of their share by spending on upgrades.

“Racetracks are making a lot of money,” Hamlin said. “And I’m not trying to throw anyone under the bus, but they’ve either got to reinvest that money, which some tracks are. I’m not going to put some on the same island as others, but Dover (has) terrible garage stalls. It’s not even a garage. A garage is defined as something that’s enclosed. We have lean-tos that we’re working under.

“The crew members deserve better working conditions than what they’ve got. We’ve got to hold these tracks to a higher standard, not only with the race surface but the fan experience, the team experience. That money has to be reinvested to give us a better product and something for fans to see.”

According to Dover International Speedway, the track did install SAFER barrier extensions in 2017 and ’16 and a new catchfence in 2015.

Hamlin also saw a warning sign in the K&N East finale at the 1-mile oval last Friday. There were 15 cars that competed, down from 27 last year and 31 in the ’15 finale.

“One of the most disappointing things I saw this weekend was eight cars running at the end of a K&N race at Dover,” he said. “The model is not right. Someone’s got to come in and say, ‘Let’s reset.’ We have to start over from scratch.

“And I get it. Hey, it’s the way it’s been done for 50, 60 years, but the economics of sports have changed since then, and I believe there’s got to be a reset, and it doesn’t come from drivers. It comes from NASCAR switching and helping teams survive on a better basis. You’re going to get a better product on the racetrack. Listen, we don’t want only six race teams to be in NASCAR five years from now, but that’s the way it’s heading.”

Hamlin’s views grew out of a discussion of the 2018 rules that NASCAR announced Tuesday. The new regulations include a common splitter and radiator that are intended to help reduce costs because teams will buy spec parts instead of spending enormous sums on R&D to optimize their own handcrafted versions.

“I think the radiators will be the biggest expense,” he said. “I think really they’re just trying to stack pennies and trying to get to a bigger cost savings. Because ultimately what do we want to see in NASCAR? We want to see teams be able to fund race cars without sponsors being on the side of it. We need to keep this sport healthy.

“We shouldn’t have to rely on the money that comes in from the sponsors. (That) should be bonus money that goes to the team. That’s where I’d like to see it. These teams should be able to survive on purse money, and right now they can’t.”

The economic sustainability of the NASCAR team business model has been a hot-button issue in recent years, notably around the 2014 formation of the Race Team Alliance and last year’s creation of the charter system (which guaranteed participation and revenue streams for 36 cars annually).

In August, Richard Petty Motorsports majority co-owner Andrew Murstein told NBC Sports’ Dustin Long that he had proposed the idea of a salary cap in the Cup Series. Murstein also said that NASCAR drivers relatively are underpaid compared to other professional sports.

“I see hockey guys who play a third of the game make $17 million a year,” Murstein said. “Now you’re talking about (drivers) who are 10th best in the world at what they do getting only salaries of $5 million, so I actually think their salaries are low compared to other sports but the business needs that right now with the sponsorship decline.

“I love the fact of how no other sport has a partner with the athletes where here the athletes get 40 percent of the race winnings. So each race they go into as your partner vs. other sports where they win or lose, it makes no difference at all.”

Bass Pro Shops, Cabela’s to sponsor RCR in Cup, Xfinity in 2018

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Bass Pro Shops and Cabela’s will sponsor Richard Childress Racing in multiple races in the Cup and Xfinity Series next year, the team announced Monday.

Bass Pro Shops and Cabela’s merged in September 2017.

The outdoors brands will be on Ryan Newman‘s No. 31 Chevrolet during the 60th Daytona 500 on Feb. 18 and in several other races during the season.

Richard Childress Racing

They will also be a primary sponsor for Austin and Ty Dillon on the No. 3 Chevrolet in the Xfinity Series for several races.

“Our relationship with Bass Pro Shops dates back to the mid-1990s and we’re thrilled to be able to continue it during the 2018 season,” team owner Richard Childress said in a press release. “Austin, Ty and Ryan are terrific ambassadors for the great outdoors. They are all passionate about our hunting, fishing and conservation heritage which has made this partnership thrive.

“Next season will be exciting as we welcome Cabela’s, the iconic outdoor brand acquired by Bass Pro Shops, to the RCR family.”

Bass Pro Shops, founded in 1972 by Johnny Morris, is also a primary sponsor of Martin Truex Jr.’s No. 78 Toyota owned by Furniture Row Racing.

The store chain will be on the hood of the No. 78 in 16 races and on the sides of it in 14 others.

Here’s the eligible drivers for the 2018 Advance Auto Parts Clash at Daytona

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NASCAR has officially announced the 20 drivers who are eligible to take part in the Cup Series’ season-opening Advance Auto Parts Clash at Daytona International Speedway.

The 75-lap exhibition event is set for 3 p.m. ET on Sunday, Feb. 11, the same day as qualifying for the Feb. 18 Daytona 500.

The race will be divided into two segments. A competition caution on Lap 25 will divide them.

Drivers become eligible for the Clash by winning a pole the previous season, being a Daytona 500 pole-winner who competed full-time the previous season or being a playoff driver the previous season.

Here are the eligible drivers.

2017 Coors Light Pole Award Winners (14)

Former Daytona 500 Coors Light Pole Award Winners (3)

2017 Playoff Drivers (3)

Dale Earnhardt Jr. and Matt Kenseth are not expected to compete in the race. Earnhardt retired from Cup competition following the 2017 season and Kenseth doesn’t have a ride for the 2018 season.

Danica Patrick, the 2013 Daytona 500 pole-sitter, announced last month she was done as a full-time driver but that she planned to race in the Daytona 500. No definitive team plans have been announced for her.

NASCAR Hall of Famer Jack Ingram injury update: still in ICU, but continues to show progress

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NASCAR Hall of Famer Jack Ingram continues to show improvement from the serious injuries he suffered in a December 3 car crash in his native Asheville, North Carolina.

In an update Sunday written on CaringBridge.org, Ingram’s daughter, Ingrid Jones, said her father remains in the Intensive Care Unit at Asheville’s Mission Hospital.

According to Jones:

“Daddy continues to hold his own, making healing steps forward and then a step back, which we fully expected-but he’s surprising us each and every day with his strength and courage to overcome this. Overall, he’s doing amazingly well.”

Ingram’s family had hoped he could have moved out of ICU and into the Trauma Unit as the next phase of his recovery, but he remains in intensive care.

Said Jones:

“For now, he’ll remain in ICU until he can go a full 24 hours without ventilator assisted breathing. We’re almost there … but may still be a few days.”

Ingram, who turns 81 on Dec. 28, was able to sit in a chair and watched part of Sunday’s NFL game between the Carolina Panthers and Minnesota Vikings with his family. Jones wrote that Ingram also was surprised to learn that the mountain near the family’s Asheville-area home received a total of 16 inches of snow Friday and Saturday.

Jones added, “We continue to be optimistic for his health, and we also continue to appreciate the prayers and encouraging thoughts.”

K&N Pro Series West 2018 schedule includes Las Vegas dirt race

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The 2018 K&N Pro Series West schedule includes the series’ first dirt race in 39 years.

NASCAR announced the 15-race schedule Monday, revealing the series will race on the Las Vegas Motor Speedway Dirt Track on Sept. 13.

The race will kick off NASCAR’s playoff-opening weekend at Las Vegas Motor Speedway for all three of its national series.

It will be the series’ first dirt race since 1979 at Ascot Park in Gardena, California. The K&N West series joins the Camping World Truck Series in holding one dirt race a year. The Trucks race at Eldora Speedway in July.

The K&N West season will open March 15 at Kern County Raceway Park in Bakersfield, Calif.

The schedule includes two joint-races with the K&N Pro Series East series. They will be held on July 27 at Iowa Speedway and on Aug. 24 at Illinois’ Gateway Motorsports Park.

NBCSN’s broadcast schedule for the season will be announced at a later date.

Below is the full schedule.

Date Track Location
15-Mar Kern County Raceway Park Bakersfield, Calif.
5-May Tucson Speedway* Tucson, Ariz.
19-May Orange Show Speedway San Bernardino, Calif.
9-Jun Colorado National Speedway Dacona, Colo.
23-Jun Sonoma Raceway Sonoma, Calif.
30-Jun Douglas County Speedway Roseburg, Ore.
15-Jul Spokane County Raceway Airway Heights, Wash.
27-Jul Iowa Speedway** Newtown, Iowa
11-Aug Evergreen Speedway Monroe, Wash.
24-Aug Gateway Motorsports Park** Madison, Ill.
13-Sep Las Vegas Motor Speedway Dirt Track Las Vegas, Nev.
29-Sep Meridian Speedway Meridian, Idaho
13-Oct All American Speedway Roseville, Calif.
27-Oct Kern County Raceway Park Bakersfield, Calif.

*100-lap twin features
**Combination event with NASCAR K&N Pro Series East