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Fifth Third Bank rewews multiyear sponsorship deal with Ricky Stenhouse Jr.

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DARLINGTON, S.C. — Roush Fenway Racing will retain Fifth Third Bank’s primary sponsorship of Ricky Stenhouse Jr.‘s No. 17 Ford in a multiyear deal.

Fifth Third Bank has sponsored five races annually with Stenhouse since the 2014 season. It joined the team in 2012.

In a news conference announcing the deal Sunday afternoon at Darlington Raceway before the Southern 500, Tom Heiks, group regional president for Fifth Third Bank, said Stenhouse’s two victories this season weren’t a factor in its decision.

“We enjoy seeing Ricky do well and seeing the team do well,” Heiks said. “We spend a lot of time with these guys and know how hard they work (and) how tenacious they are. These guys deliver success, but but they always are there for us.”

Team president Steve Newmark said Roush Fenway had been able to renew eight or nine companies whose contracts were up in the past two years.

“You try to align with partners that stick with you through ups and down,” Newmark said. “This is validation of that, though you’re always hungry for more. The sport works for a lot of our partners because of the NASCAR fan base.”

Here’s the release from the team: 

CINCINNATI – Fifth Third Bank (NASDAQ: FITB) has renewed its relationship with Roush Fenway Racing as primary sponsor on the No. 17 Monster Energy NASCAR Cup Series Ford with driver Ricky Stenhouse, Jr. in a multiyear deal.

“I’m so appreciative to continue racing with Fifth Third Bank on the car. It’s great to have partners who believe in the sport and are committed long-term to supporting the business of racing,” said Stenhouse.

Fifth Third Bank came onboard with Roush Fenway Racing in 2012 and has served as a primary sponsor on the No. 17 Ford for the past six seasons.

“We’re excited to extend our relationship with Roush Fenway Racing and Ricky Stenhouse, Jr.,” said Matt Jauchius, chief marketing officer for Fifth Third Bank. “To hear Ricky exclaim our tagline, ‘that’s Banking a Fifth Third Better, boys’ when he captured his first victory this season was incredible. We’re banking on another successful run with him behind the wheel.”

Stenhouse captured his first two Monster Energy NASCAR Cup Series wins while sporting the Fifth Third colors during the 2017 season. He will make his 173rd career Monster Energy Cup Series start at Darlington Raceway in South Carolina on September 3, where the No. 17 Fifth Third Ford will feature a throwback paint scheme inspired by a Darrell Waltrip 1997 paint scheme.

“The Roush team has been an outstanding partner for the past six seasons, and this goes beyond the race track. With their help, we’ve become the preferred bank of the motorsports industry, providing strategic financial advice and services to teams, tracks, drivers, suppliers and corporate sponsors,” remarked Tom Heiks, Group Regional President for Fifth Third Bank.

The Bank is actively involved within the racing industry, serving on the North Carolina Motorsports Association (NCMA) board, sponsoring the NCMA Industry Tribute Awards Banquet and exhibiting at the Performance Racing Industry Tradeshow. Fifth Third also supports numerous motorsports charities including the NASCAR Foundation, Jeff Gordon Children’s Foundation, Speedway Children’s Charities, B.R.A.K.E.S. and Motor Racing Outreach.

“It’s a privilege to continue our relationship with Fifth Third Bank,” said Steve Newmark, president of Roush Fenway Racing. “There are few sponsors in NASCAR who have as deep of an understanding of the industry and whose primary objective is to serve the wellbeing of businesses and individuals in the sport.”

In addition to its partnership with Roush Fenway Racing, Fifth Third Bank is the Official Bank of Daytona International Speedway and the Daytona 500, and a partner with Rahal Letterman Lanigan Racing in the IndyCar series.

Justin Allgaier, Cole Custer tied at top of Xfinity playoff standings

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Justin Allgaier and Cole Custer are tied for the top spot in the Xfinity playoff standings after the playoff opener at Kentucky Speedway.

Each driver has 2,057 points.

Allgaier finished third after bouncing back from losing a tire on Lap 19 and going two laps down. He was two laps down for 27 laps and one lap down for 30 before getting back on the lead lap.

Custer, who finished fifth, won the first two stages of the race, earning two playoff points in the process.

The top five in points are Allgaier, Custer, Elliott Sadler (-2), Daniel Hemric (-5) and William Byron (-6).

Click here for the points standings.

Results from Xfinity race at Kentucky Speedway

Photo by Jerry Markland/Getty Images
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Tyler Reddick scored his first career NASCAR Xfinity Series win, leading a 1-2 finish for Chip Ganassi Racing on Saturday night at Kentucky Speedway.

Reddick beat teammate Brennan Poole by 14.5 seconds in the playoff opener.

Reddick is the seventh different winner in the last seven series races. He led twice for 66 laps. Reddick had not led any laps until Saturday night.

Playoff contender Justin Allgaier rallied from two laps down after a right front tire went down early in the 200-lap race to finish third. Ryan Preece placed fourth. Rookie Cole Custer, who won both stages, finished fifth.

Click here for race results

Tyler Reddick wins playoff opener at Kentucky for first career Xfinity victory

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Tyler Reddick, a part-time driver for Chip Ganassi Racing, led 66 laps to win the Xfinity Series playoff opener at Kentucky Speedway.

In his rookie year in the series, Reddick earned the win in his 15th start in the No. 42 Chevrolet.

The 21-year-old driver beat teammate Brennan Poole, Justin Allgaier, Ryan Preece and Cole Custer.

“I don’t know if it was necessarily me making a statement, it’s just Chip Ganassi Racing making a statement,” Reddick told NBCSN. “(Crew chief) Mike Shiplett has brought me from ground zero all the way to here. All the guys at Ganassi have gone above and beyond in helping me become a better driver. To be here today is surreal.”

Reddick, who had not led a lap before Saturday night, took the lead for the first time on Lap 126 of the 200-lap race.

Reddick is the fourth Xfinity driver to get his first win this season.

Saturday’s win comes after it was announced on Sept. 14 that Reddick would join JR Motorsports full-time in 2018.

STAGE 1 WINNER: Cole Custer

STAGE 2 WINNER: Cole Custer

MORE: Race results

WHO HAD A GOOD NIGHT: Justin Allgaier bounced back from losing a tire and going two laps down to finish third. He leaves Kentucky tied with Cole Custer at the top of the playoff standings. … Brennan Poole’s runner-up finish is a career-best result in 77 starts … Ryan Preece has finished in the top four in all three of his starts for Joe Gibbs Racing. … Ryan Reed finished 10th, ending an eight-race streak without a top 10.

WHO HAD A BAD NIGHT: Sam Hornish Jr. finished 31st, nine laps down after contact with Brandon Jones on Lap 53 caused him to hit the wall at the exit of Turn 2, forcing him to pit for repairs. … William Byron finished 18th, two laps down after he was forced to pit on Lap 101 for a loose wheel.

NOTABLE: Reddick is the seventh different driver to win in the last seven races this season. … Reddick is the seventh different winner in the last eight races at Kentucky.

QUOTE OF THE NIGHT: “I was about the color of my car (red) there for a little bit.” – Justin Allgaier after finishing third following a rebound from going two laps down early in the race.

NEXT: Drive Sober 200 at Dover International Speedway at 3 p.m. ET on Sept. 30 on NBCSN.

Social Roundup: Sights from first Martinsville night race

Marty Snider
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The wait is over.

Night racing at Martinsville Speedway is now a reality.

After tests and practice sessions, the half-mile track in Virginia is hosting the ValleyStar Credit Union 300 and its qualifying races tonight for the NASCAR Late Model Series.

In attendance at the race are Joe Gibbs Racing’s Denny Hamlin and Daniel Suarez, as well as NBCSN’s Marty Snider, who is watching his son Myatt compete in the race.

Here’s a look at some of the sights and sounds from the historic night for NASCAR’s oldest track.