Ryan: The case for why Dale Earnhardt Jr.’s popularity hasn’t ‘stunted’ NASCAR’s growth

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So in the endless dissection of NASCAR’s meteoric rise and erosion of audience (has any other sport’s trajectory been so carefully parsed?), this is where we’ve landed.

Did the 14-time most popular driver in the Cup Series actually hamper stock-car racing’s growth over the past decade?

Kevin Harvick floated the thesis Tuesday during his SiriusXM Satellite Radio show, “Happy Hours”.

“Dale Jr. has had a big part in kind of stunting the growth of NASCAR because he’s got these allegiances of fans, this huge outreach of being able to reach these places none of us have the possibility to reach,” he said. “But he’s won nine races in 10 years at Hendrick Motorsports and hasn’t been able to reach outside of that.”

Just on its face, this seems a specious assertion.

Namely because Earnhardt’s reach already extends far beyond what any other NASCAR driver enjoys, even a past champion such as Harvick.

With the cadence and diction of a textile mill worker and the surname to accentuate his throwback bona fides, Earnhardt represents the last real connection to NASCAR’s Southern-fried roots for an old-guard fan base that routinely has voiced its feelings of disaffection amid modernization laying waste to some tradition.

And as a Twitter savant whose mastery of GIFs and quips, as well as the weekly host of a popular podcast, he is the most digitally savvy star in Cup whose effortless grasp of the trendy has continued apace since he became the first NASCAR driver to score a Rolling Stone profile.

In bridging the gap between the diehards that NASCAR desperately wants to avoid alienating and the youth that it desperately seeks to attract, who has been a better hope for expansion in the 21st century than Earnhardt?

There have been such declarations made before (such as NASCAR chairman Brian France’s 2010 comparison to a cornerstone franchise) that if Earnhardt had excelled, it would have been a larger driver of audience. But empirical evidence (such as Earnhardt’s 2014 Daytona 500 win and three wins later that season) also has run contrary to those assertions.

There is merit to Harvick’s postulation of success being tied to popularity in other professional sports. Undoubtedly, the most popular athletes usually tend to be the most accomplished.

But it never is as simple as some transitive property in which mass appeal spikes because of a title.

Michael Jordan was destined to dwarf his NBA peers in popularity years ahead of his first championship. The mammoth sales of his iconic Air Jordan high top sneakers started several years before he won a title.

An even better example might be Steph Curry, who signed a megashoe deal with Under Amour that began during the Golden State Warriors’ run of three consecutive NBA Finals. Sales have lagged so much for the two-time MVP’s shoes (part of a 60 percent overall decline since last year), it has become part of the narrative in a 10-figure drag on Under Armour’s market cap this year.

Peyton Manning, whom Harvick also cited as an example, became an A-list endorser long before a Super Bowl victory (and was known most of his career as much for the big games that he didn’t win).

LeBron James didn’t ascend to another level by winning his first two championships with the Miami Heat (conversely, you could say his brand actually was diminished by those who perceived he took the easy route to the title).

If you are independently popular without the benefit of a significant accomplishment, a championship is unlikely to make you even more transcendent – just like it isn’t accompanied by an automatic anointing of breakthrough renown.

Look no further than NASCAR to realize the limitations that unprecedented success can bring.

As Harvick noted, reigning series champion Jimmie Johnson isn’t the top seller in merchandise despite a record-tying seven titles and becoming the first to win five straight.

“It’s really confusing to me,” Harvick said. “In my opinion, Jimmie Johnson should be our most popular guy.”

He shouldn’t be so puzzled. These are the fallacies of applying pretzel logic to something that can’t be quantified – an “it factor” blend of charisma, magnetism and swagger.

It wasn’t seven championships that turned Dale Earnhardt Jr.’s father into the John Wayne of NASCAR. It was the mythology surrounding his blue-collar persona as the everyman laborer turned stock-car superman.

Earnhardt’s sway was built as much during the years in which he didn’t win championships. The fans who loved Earnhardt – just like those who found a special allure in Jordan and Manning – weren’t enamored with him solely for the results.

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While Harvick might be “totally shocked by the vibe” of Earnhardt Jr.’s final season because it didn’t bring record-breaking attendance and merchandise sales, that isn’t exactly an outlier.

The “retirement tours” of Jeff Gordon and Tony Stewart also had minimal gate impact for much of the past two seasons. You can posit that the drivers downplayed their farewells and dissuaded tracks from celebrations, but that doesn’t change the basic principle that fans didn’t flock en masse to witness their final laps.

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One category in which Earnhardt Jr. has made an indisputable impact? Candor.

His brilliantly concise explanation for the changing economics of driver salaries was notable for its honesty and insight but even more so because he was uninhibited in making the pronouncement. Because of his standing within NASCAR, Earnhardt is acutely self-aware that he can weather blowback with fewer repercussions than any other star, and he has chosen his spots carefully but shrewdly when making his points.

He will leave a void of honesty in the driver brigade, and it’ll be curious to observe whether anyone will have the gumption to fill it.

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Watkins Glen International president Michael Printup caused a stir in declaring the 3:18 p.m. start time for Sunday’s Cup race at his track was “absolutely ridiculous” and likely would end its grandstand sellout streak at three if kept in place for 2018.

Printup said roughly a quarter of the 4,000 fans he met with Saturday morning expressed dissatisfaction with the later start time and said they wouldn’t return because of it. In particular, he noted that fans making a 130-mile drive from Buffalo didn’t want to be on the road home late Sunday night (though those worries apparently didn’t hurt year-over-year turnout from the 2016 race, which started only 30 minutes earlier than this year).

It isn’t the first time start times have been a hot-button issue this season, which will feature nearly three times as many races (13) beginning after 3 p.m. as last year (five). NASCAR president Brent Dewar explained last month that a 1 p.m. ET start is too early for California and its population of close to 40 million. It also is probably too early for Texas, which has nearly 30 million residents.

It’s understandable that East Coast tracks would lobby for earlier starts to keep their tens of thousands of fans happy … but it also has to be weighed against the millions that are watching on TV, which is a major part of the revenue streams for NASCAR, teams and tracks, along with critical exposure value for sponsors.

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With four victories and a regular-season points championship in sight, Martin Truex Jr. essentially has earned a first-round bye in the 2017 playoffs.

In reality, he probably is safe all the way through to being a title contender in the season finale at Miami.

Last year, it took 78 points to advance from the second round – a per-race average of 26. Projecting the 15 playoff points he would earn for a regular-season title, Truex already is sitting on 16 points per race – a total that could grow over the next four races. That would mean averaging a top-25 finish would advance him from the second round.

In the third round last year, 113 points advanced Kyle Busch to Miami, an average of 37.6. With his projected playoff points, Truex can hit that total by roughly averaging a top-20 finish.

Anything can happen, as Truex said after his Watkins Glen win, but it also wasn’t bluster for him to declare, “We should essentially be a lock for” the championship round.

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No one knows the benefits of being based outside the Charlotte, N.C., hub of NASCAR better than Truex and his Denver-based team. Furniture Row Racing owner Barney Visser openly wondered in a Wednesday interview on SiriusXM’s “The Morning Drive” whether more teams should try it – or at least be open to the concept.

Though Furniture Row’s success has framed the conversation in a new way, this isn’t a novel idea. About a decade ago, there were brief rumblings about a team (Everhnam Motorsports frequently was mentioned as a possiblity) mulling a move to Indianapolis, which offers a centralized location and racing infrastructure. Many NHRA teams are based in Brownsburg, a small suburb just west of Indy.

Given the success of Furniture Row, which inherently can keep its trade secrets tightly held with greater ease in a far-flung locale, it seems a prospect that is worth reconsidering if only for a competitive advantage. As Visser noted, there also is the potential for audience growth and hometown allegiances (which would benefit NASCAR in bringing more localized media coverage).

But Team Penske, Hendrick Motorsports, Joe Gibbs Racing and Chip Ganassi Racing have spent tens of millions on building and improving their enormous shops of plate glass and steel in the Charlotte area. To walk away from those investments would be staggering — and probably require a sweetheart package of tax breaks and financial incentives.

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Jamie McMurray has become one of the many Cup veterans more attuned to health and fitness this season, recently completing a 104-mile bike ride and entering training for a marathon.

“Everyone’s got their own story of why they’re doing this,” McMurray said as the guest on the most recent NASCAR on NBC podcast. “I found cycling at the beginning of the year as something that’s really important – fitness — for my profession, but it also gives me two to three hours a day where I can just clear my mind from everything,”

During the podcast, McMurray explained why he tweeted some of his biometrics after Kasey Kahne’s Brickyard 400 victory. The Chip Ganassi Racing driver also discussed why he observes social media without engaging in it and why the Cup Series Drivers Council didn’t work as he expected.

You can listen to the podcast by clicking on the AudioBoom embed below or download and subscribe to the podcast on Apple Podcasts by clicking here. The free subscription will provide automatic downloads of new episodes to your smartphone.

It also is available on Stitcher by clicking here and also can be found on Spotify and a host of other smartphone apps.

Atlanta Motor Speedway accepting lucky charms to help Chase Elliott earn first Cup win

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The president of Atlanta Motor Speedway is hoping history will repeat.

Ed Clark is doing whatever he can to get Georgia-native Chase Elliott to Victory Lane for the first time in the Cup Series.

To do that, he’s using the same marketing scheme he executed in 1983 in the weeks before Bill Elliott’s first Cup victory.

AMS is asking for fans to send lucky charms to the track, which will be presented to Chase Elliott during a special event there Feb. 13.

There’s no restrictions on what can be sent.

The Hendrick Motorsports driver is winless after 77 starts in NASCAR’s premier series.

Bill Elliott in 1983. (Atlanta Motor Speedway).

His father went winless in his first 155 starts from 1976-83.

Clark put together the original lucky charm drive ahead of the October race at Charlotte Motor Speedway, where he served as public relations director.

“The promotion we came up with for Bill in ’83 created an amazing amount of interest and support from fans all over the country,” said Clark in a press release. “We received package after package full of good-luck charms, and it seemed like everybody was pulling for him to get that first win.”

Three races later, in the season finale at Riverside International Raceway, the 28-year-old Bill Elliott claimed his first of 44 Cup victories.

Fans can send their lucky charms to Elliott by shipping them to AMS at 1500 Highway 19/41, Hampton, GA 30228, with attention to “Good Luck, Chase.” Fans can also participate by using the hashtag #GoodLuckChase across the various social media platforms with pictures and messages to Elliott.

The Cup season begins Feb. 18 with the 60th Daytona 500. The following weekend, the series visits Atlanta Motor Speedway.

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Go Fas Racing secures charter by partnering with Circle Sport Racing

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Go Fas Racing has secured a charter for Matt DiBenedetto’s No. 32 Ford by partnering with Circle Sport Racing.

The move comes after Go Fas Racing’s owner Archie St. Hilaire entered into a partnership with the Wood Brothers that allowed the Wood Brothers to retain the charter they leased last year from Go Fas Racing.

That move left Go Fas Racing without a charter. That matter was resolved with the partnership with Circle Sport Racing car owner Joe Falk, who recently split with TMG.

“This deal pretty much fills our plate for the 2018 season,” St. Hilaire said in a statement from the team. “We decided that the best long-term strategy for GFR’s original charter was to strike a deal with our good friends at Wood Brothers Racing, which left us seeking a charter for our own No. 32 car. I think this partnership with Joe Falk is mutually beneficial for both Joe and ourselves going into the future. Joe has been in the business for a long time and will add a wealth of knowledge to our programs in 2018 and beyond.”

Said Falk in a statement: “We have been talking about doing this for over a year and it was a big decision to switch to Ford, but we believe it will pay off. This is a performance business and we have not had the team to get good finishes. We are also working on running the No. 33 car in select events with young drivers such as Joey Gase to help get them prepared for a full Monster Energy NASCAR Cup Series season going forward.”

CHARTERS THAT HAVE CHANGED TEAMS FOR 2018

— Furniture Row Racing #77 charter sold to JTG Daugherty for No. 37 car

— Roush Fenway Racing #16 charter sold to Team Penske for No. 12 car

— Richard Petty Motorsports #43 charter leased to Rick Ware Racing for No. 51 car

— Wood Brothers Racing forms long-term partnership with Go Fas Racing owner Archie St. Hilaire that grants Wood Brothers full operating control of the No. 32 team’s charter it leased last year.

— Go Fas Racing forms partnership with Circle Sport Racing owner Joe Falk for his charter for the No. 32 team.

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Kasey Kahne looks to run 20-30 races outside NASCAR this year

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Kasey Kahne, who competed in last week’s Chili Bowl Nationals, says he plans to run two dozen or more races outside of NASCAR this season.

Kahne, who is in his first season with Leavine Family Racing, made the comments Wednesday on SiriusXM NASCAR Radio’s “The Morning Drive.’’

“I’ve always tried to stay close to the type of racing that I learned how to race in and the type of cars that I learned how to race in and those fans and race tracks that I’ve spent a ton of time at and have really enjoyed over the years,’’ Kahne said of racing sprint and midget cars on dirt. “I’m still a huge fan of that type of racing because that’s where I came from and want to be for a long, long time.

“We have two (World of) Outlaw teams again this year, Daryn Pittman and Brad Sweet, and I feel like I can run 20 to 30 races depending on the schedules and how everything works out. I’m really looking forward to that because that’s something that I wanted to do for a long time and I could do it and then I couldn’t do it.’’

Kahne, who was with Hendrick Motorsports the previous six seasons, was asked if he was prohibited from racing such cars.

“When I signed up, I wasn’t at all and they said I could do whatever I wanted and enjoy it,” Kahne said. “A year later, I was restricted from everything and wasn’t able to do that anymore and then the last year they were pretty cool about it, but it was always kind of feeling like you were making somebody mad. I won’t have that because Leavine … they know that that’s what I love to do and that’s what I want to do. I don’t want it to affect the No. 95 in anyway. That’s the first priority to me. When we’re not doing that, it’s OK, nobody is going to be mad if I go and try to do a little racing. It makes me feel pretty good to be in that situation again.’’

Kahne is just one of a few NASCAR drivers expected to run in other series this year. Kyle Larson, who raced a midget car in New Zealand before competing in Chili Bowl Nationals, has said he’s allowed to run 25 such events a year. Ricky Stenhouse Jr. says he plans to run some midget races this summer.

Kahne also has been busy getting prepared for his new ride. He has a one-year deal with Leavine Family Racing, which is aligned with Richard Childress Racing. Travis Mack, who had been at Hendrick Motorsports, will be Kahne’s crew chief.

Kahne cited performance — he had one win and nine top-five finishes in the past three seasons with Hendrick — and business as a reason for the change.

“I’m perfectly fine with it because I’m glad I’ve moved on and am doing something different at this point and really looking forward to Leavine and my future and the new things that I have going on,’’ said Kahne, who finished 15th in the points last year after making the playoffs with his Indianapolis victory. “I don’t look back on any of it as a bad thing.’’

Asked if he feels reinvigorated with the changes, Kahne told SiriusXM NASCAR Radio: “I feel just to kind of start over is never a bad thing, especially with our performance. I was never happy the last three years, I haven’t been that happy as far as racing went because we could never really figure it out. Just to have a new group, start over, try to do things together and see how good we can do. To me, that’s exciting and new and fresh and I look forward to that.’’

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Todd Gilliland to drive No. 4 for Kyle Busch Motorsports; father to fill-in at Daytona

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Todd Gilliland will get a helping hand driving Kyle Busch Motorsports’ No. 4 Toyota this season before he turns 18 on May 15.

The two-time K&N Pro Series West champion will miss four of the first six races to start the year because of NASCAR’s rule that drivers under 18 years old are restricted to tracks 1.25 miles or less in length or road courses.

Gilliland will miss the season-opener at Daytona (Feb. 16), Atlanta (Feb. 24), Las Vegas (March 2) and Kansas (May 11).

After starts at Martinsville (March 24) and Dover (May 4) to begin his Rookie of the Year campaign, his first race on a 1.5-mile track will be at Charlotte Motor Speedway on May 18.

Team owner Kyle Busch will drive the No. 4 at Atlanta and Kansas.

In a video released by the team on Twitter, it announced that Gilliland’s dad, David Gilliland, will open the season at Daytona.

The former Cup driver will make his first NASCAR start since 2016 in the NextEra Energy Resources 250.

A veteran of 398 national NASCAR races, David Gilliland’s last Truck Series start was in 2015. He has 10 Truck starts. One of those was at a restrictor-plate track (Daytona, 2015).

That’s not the only race the elder Gilliland will try to be part of that weekend.

He will attempt to qualify for the Daytona 500 with Ricky Benton Racing, which has fielded the No. 92 in the Truck Series since 2010.

Gilliland will attempt to qualify the No. 92 Black’s Tire and Auto Service/Carquest Auto Parts Ford into the “Great American Race.” If he’s successful, it will mark the Cup debut for the team.

Gilliland made seven starts for the team in 2015.

“After talking with our partners, we felt the time was right to make a move into the Cup Series,” team owner Ricky Benton said in a press release. “Getting David back on board was also key. Having a veteran driver with his experience and success on restrictor-plate tracks – with whom (crew chief Mike) Hester has familiarity – gives us a leg up as we try to make the race.”
Gilliland has made 16 starts at Daytona in the Cup Series, including seven in the Daytona 500. His best finish was third in the 2011 Daytona 500.

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