Ryan: Following the money in NASCAR merchandise is a difficult path for drivers

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There is no greater evidence of Kyle Larson’s emergence as a star than how he is driving the narrative in every way on a daily basis.

Whether it’s winning every time he hops in a sprint car, leading the points in the Cup Series or fostering impassioned debates over grass-roots crossovers and stock-car traditions, the soft-spoken Larson has become one of the strongest voices in auto racing.

This week, he put drivers’ merchandising revenue front and center with a single tweet that had massive traction Monday, drawing response from drivers, fans and industry members.

So Larson is taking in more money off a night of dirt racing in Spring Run, Pennsylvania, than he has from nearly a half-season of racing around the country in Cup?

Well, yes, of course he is (and it would come as no surprise to the Chip Ganassi Racing driver, who has raced dirt for more than a decade).

Larson could have sold 25 times as much in NASCAR gear over the first 17 Cup races and possibly still lag behind his take-home pay as a dirt-track megastar.

While their grosses can be much higher, many NASCAR drivers’ merchandise income isn’t commensurate with the biggest stars in dirt-track racing. When NASCAR’s merchandising boom was at its peak more than a decade ago, a top star’s revenue share hovered at $3-4 million annually.

Now virtually all are below $1 million, and many aren’t cracking six figures.

Meanwhile, a World of Outlaws champion might pull in up to $1 million, and top dirt late model racers can make hundreds of thousands in T-shirt sales.

At the elite dirt events that run multiple days and have a festival atmospheres (such as the Knoxville Nationals), the best drivers typically can sell up to $100,000 in merchandise. In a lawsuit filed last year, dirt late model legend Scott Bloomquist and four other lesser-known drivers estimated aggregate losses of $100,000 if Eldora Speedway prevented them from selling merchandise at its prestigious World 100.

This isn’t easy money — there are costs for hauling and staffing the trailers, as well as vendor licenses, taxes and liability insurance — but dirt teams can keep much of the proceeds from merchandise sold as track fees are limited or often nonexistent.

Those are among the simple structural reasons for the disparity of merchandise income between Cup and dirt drivers, which is comparable to the touring revenues of rock bands playing arenas vs. those playing clubs. The latter earns a larger percentage of merchandise by designing, selling and transporting their own goods. While the crowds are much smaller, fans pay a fraction for admission and have cash left to buy T-shirts supporting the bands – which keep a large chunk of what they sell because of much less overhead.

It’s vastly different for a band that has a following large enough to tour stadiums with high-priced tickets. Much of its revenue is derived from gate sales and performance guarantees while merchandise revenue might be divided among a promoter, venue, record label and various parties. The gross is much higher, but the cut for the artist also can be much smaller.

This is somewhat analogous to NASCAR’s 10-year contract for its trackside merchandise business with Fanatics that started in 2015. Under that deal, 75 percent of the revenue goes to Fanatics, which provides the infrastructure, marketing, staffing, transportation and security.

The rest of the revenue is split thusly: 15 percent to the track, nine percent to teams (which generally is divvied into thirds between the team, driver and sponsor) and one percent to NASCAR.

That naturally spurs some questions.

Is it equitable that drivers are receiving roughly three percent of the gross? Or that tracks (which do provide the valuable real estate and incur some liability) receive five times as much?

Larson isn’t the first to call attention to this. When Danica Patrick announced the launch of her Warrior athleisure line of clothing, the impetus was the lack of income from her NASCAR gear.

“I was so frustrated with merchandise sales in NASCAR because they’re horrible, as in for the drivers, we just make no money off them,” Patrick told the Charlotte Observer in January. “I mean, I don’t know who does, but it’s not us.”

They are fair points to make, but it also is worth noting in the collaborative decision-making era of NASCAR, the Fanatics arrangement wasn’t conceived in a vacuum. Teams and drivers were consulted on reshaping a model intended to offer more options at a wider range of price points while making it easier for smaller teams to hawk their stuff through a centralized vendor (instead of having to secure their own haulers).

And while dirt racers might be netting more in merchandise, Cup drivers still are raking in far greater salaries and purse money thanks to multibillion-dollar TV contracts and weekly audiences that still stretch well into the millions.

That doesn’t preclude Cup stars from demanding a greater share. The same rumblings are being heard in the NBA as it enters an unprecedented period of player prosperity.

Given the life-and-death stakes faced by NASCAR drivers, it’s arguable they are the most underpaid of professional athletes.

But as long as they remain loosely organized in a council instead of the union representation found in most professional sports, drivers probably won’t get far in squeezing greater wealth from the industry. Collective bargaining on complicated financial matters is best left in the hands of lawyers and MBAs.

There are ways to circumvent the model and earn more directly. Some drivers use websites to sell their own products (sometimes tied to their own brands, such as Tony Stewart’s “Smoke” moniker) and keep a lion’s share of profits – though it isn’t always a cost-effective choice. Clicking on the link for Monster Energy Cup gear on Kyle Larson’s website takes one to the NASCAR.com Superstore – which is run by Fanatics and where online revenues are split the same way as for at-track merchandise.

The root problem for a NASCAR driver’s take, though, isn’t how the pie gets divvied (which hardly changed with the move to Fanatics).

It’s how large the pie is.

Merchandise sales fell off a cliff with the Great Recession and continue to sag for multiple reasons, including that simply fewer people are attending races. In International Speedway Corp.’s annual reports, revenues in the food, beverage and merchandise category fell from a peak of $87.2 million in 2005 to $41.9 million last year. The Sports Business Journal reported in 2014 that merchandise sales plummeted from more than $2 billion in 2008 to $1 billion in 2010; diecast sales particularly were hit hard, according to the New York Times.

Top stars still might be grossing in the mid-seven figures annually, but they feel a larger pinch because their cut remains roughly the same as when their total revenues were much greater.

And there are other economic forces at work.

Dirt racing fans might buy more of their drivers’ gear in part because they have more disposable income after admission. Prices for the prestigious Kings Royal World of Outlaws event at Eldora Speedway range from $34-38 (compared with $36-40 for the Camping World Truck race at the track), and ticket prices for most dirt races are often less than half of that.

The average ticket price for a Cup race is roughly $70 (according to Monday’s ISC investor analyst call). For a largely middle class fan base more gun shy about spending over saving since the downturn, there seems less inclination to splurge on a $20 hat or $200 diecast.

Meanwhile, consumer traffic patterns that would encourage impulse buys at tracks also are changing. The midways for Cup races, once synonymous with a carnival-style atmosphere, are more deserted. As sponsors change their activation strategies and redistribute their marketing dollars in the age of social media, there has been a de-emphasis on a large trackside presence.

The Fanatics deal was a big factor in altering the midway landscape, mostly eliminating the once ubiquitous individual driver merchandise trailers in favor of a large climate-controlled tent for all merchandise.

That model has begun shifting back toward trailers this season, but the long-term solution likely will be a hybrid. Sales were up at Daytona International Speedway stores adjacent to the grandstands during the 2017 Daytona 500, perhaps because it was the first with predetermined stage breaks that fans took advantage of the same way they might at halftime or between periods of a hockey game. Meanwhile, the return of merchandise trailers at Charlotte Motor Speedway didn’t produce massive gains (some big-name drivers significantly were down).

As the NASCAR industry seeks ways to regain its footing on moving merchandise, this is where Larson’s voice also can matter.

No one knows better than the 24-year-old that fans also spend proportionately larger sums on gear associated with dirt track drivers because they find their heroes infinitely relatable. There is a special kinship formed at many dirt tracks that allow fans to upgrade their tickets with access to the pits, where some teams also sell merchandise directly from their race haulers.

Aside from dwindling attendance and tighter wallets, NASCAR merchandise revenues also might be waning because drivers are more insulated from their supporters.

There is great opportunity for the next crop of 20-something stars to make an impact on fans’ purchasing consideration. Larson’s Cup merchandise sales are up by triple-digit percentages this year, and Chase Elliott, Ryan Blaney, Daniel Suarez and Erik Jones also are enjoying signficant spikes.

As their popularity grows, they would be wise to capitalize on it by being as aggressive with fan outreach as dirt-track drivers, who regularly sign autographs before and after races to maintain personal connections with the crowds that return the favor by buying their stuff.

What if emerging personalities such as Larson advocated earning more money while also proving they help generate it by sticking around for a few hours after every race? By spending less time in the walled-off confines of the motor home lot?

Larson is proving this year he can drive the narrative in NASCAR. He also might be able to help drive revenue again by instilling some of the principles he’s seen in dirt racing.

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Denny Hamlin obviously wasn’t pleased about an inadvertent trip through the frontstretch grass that ripped the front of his No. 11 Toyota to shreds near the end of the Coke Zero 400. But that spin could have a major silver lining for Hamlin or another winless veteran two months from now when the 16-driver playoff field is set.

On the Lap 158 restart, Ricky Stenhouse was fourth on the outside behind Ty Dillon, and his No. 17 Ford didn’t launch well and quickly got disconnected from the leader. It then seemed the race could be decided among three other winless drivers: Dillon, David Ragan and AJ Allmendinger – until the caution for the wreck involving Hamlin and Erik Jones set up the overtime finish.

This time, Stenhouse restarted in third from the bottom lane and rocketed past Ragan for his second victory of the season.

“My car seemed fast on the bottom,” Stenhouse said. “It all worked out. When David restarted the restart before on the bottom, I was on top (in fourth) and pushing Dillon as hard as I could get, but the shorter radius around the corner helped David get out front.” 

If Dillon or Ragan had won Daytona, it greatly would have increased the likelihood of squeezing a major name from the playoffs. There currently are 10 drivers qualified with wins and six have provisional slots through points: Kyle Busch, Chase Elliott, Jamie McMurray, Denny Hamlin, Clint Bowyer and Matt Kenseth.

Joey Logano, whose Richmond win isn’t eligible because of a postrace violation, is three points behind Kenseth for the last spot.

It is possible that all of those drivers could win over the next nine races and eliminate a lower-ranked one-win driver (such as Austin Dillon, Ryan Newman or Kurt Busch). But every regular season since the advent of the 10-race championship run has featured fewer than 16 winners – and Sunday’s result at Daytona helps ensure that the trend is likely to continue, allowing some teams to qualify on points.

With the exception of Allmendinger winning next month at Watkins Glen International, or another felicitous occurrence of a well-timed fog rolling in at Pocono Raceway, the clock virtually has struck midnight on another Cinderella making the playoffs as Chris Buescher did last year with Front Row Motorsports.

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Whether it was the impact of divergent strategies, a softer tire that drew decidedly mixed reviews or even the lunar cycle, several theories were floated about the furious racing that produced a record 14 caution flags Saturday night.

“It’s been a wild night,” Dale Earnhardt Jr. said about his final start in the July race. “I didn’t anticipate this much action and this much torn up sheet metal.”

Said Danica Patrick: “All I can say is that you all are getting your money’s worth tonight. From lap one, it has been crazy. It should be a full moon because that is how crazy it is out there.”

What if it was as simple as just that Cup drivers had more to race for than ever before?

Between championship contenders trying to gain stage points and wins – the last few laps of the opening segment of Saturday’s race featured the most frenetic action for a Stage I win since Kyle Larson and Joey Logano’s duel at Phoenix — and underdogs desperately trying to make the playoffs with an upset victory, the aggression on the 2.5-mile was as charged as it’s been since the second half of the 2014 Daytona 500 (which concluded in optimum handling conditions at night after a six-hour rain delay).

“Everybody has got a good shot at winning here, and you want to gain as many stage points as you can and try to win a stage,” Stenhouse said. “So I think everybody was just trying to get out front and lead the race.”

It also was indicative of some sublime performances by drivers (Dillon, Ragan, Michael McDowell) who aggressively were maximizing their ability and equipment while trying to capitalize on a rare opportunity at contending.

“Guys like David Ragan that just drove a superb race,” Jimmie Johnson said. “Put his car in the right places all day long. I could tell at times he didn’t have the fastest car, but he did a phenomenal job working the draft.”

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Despite recent threats to limit race tire allotments for inspection failures, teams will be bracing for NASCAR’s laser beams to be set on stun this weekend.

Kentucky is the first visit in nearly two months to a 1.5-mile track, where aerodynamics are at a premium. In four races this season at the 1.5-mile ovals of Atlanta Motor Speedway, Texas Motor Speedway, Kansas Speedway and Charlotte Motor Speedway, 27 cars missed qualifying because of inspection problems. Much of it has been related to rear-end suspensions designed to enhance steering by testing the boundaries of the rules.

Road courses and restrictor-plate superspeedways aren’t as aero-dependent as the 1.5-mile tracks, as borne out by the past two races where every car cleared inspection in time for qualifying. At Daytona, 31 cars passed the Laser Inspection Station on the first attempt. At Sonoma, 31 cars passed every inspection station on the first attempt.

If Friday’s qualifying session goes as smoothly, expect an evening of Kentucky bourbon toasts – but it’s more likely to be an evening of shots for a frazzled brigade of officials and crew members recovering from another contentious dance through the inspection line.

Also worth watching: NASCAR will be scrutinizing the thickness of splitters this weekend by enforcing existing rules on teams pushing the boundaries. If splitters display excessive wear beyond the specified thickness of 0.46 inches, teams might be ordered to replace the part.

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In another sign of the strength of the youth movement afoot in NASCAR, 10 of the top 15 finishers Saturday were born after 1980, and five were born after 1990.

Those numbers would have been higher if Larson, 24, and Blaney, 23, hadn’t been involved in a wreck with six laps remaining. Blaney led nine laps and briefly was at the front just ahead of good friend Darrell Wallace Jr., who finished a career-best 15th in his third Cup start and delivered the Peak Millennial postrace quote of the year.

“It was great to battle Ryan there for a while,” Wallace, 23, said. “I was wondering what the fans were tweeting.”

Chalk up another addition to the “Things That Cale, Bobby, Donnie, David, Richard, Rusty, Bill and Dale Never Would Have Said” file.

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Speaking of the younger set, even “The King” wonders about kids these days.

Asked about how he assuages the old-guard fan base that clings to traditions, Richard Petty deferred to the short-attention span society.

“You’ve got to figure there is so much going on for young people, old people,” Petty said last weekend. “Nobody’s got time to set for four to five hours and watch a race anymore. If it lasts more than 15 to 20 minutes, we’re going to get our Google machine out and start punching buttons and doing something else.

“So we’ve got to get the next generation. How do we do that? Everybody’s looking at trying to figure that out. This is a whole different generation of people, and they’re looking at things so much different than what we did 10 to 15 years ago. So how do we tap into those people to keep our sport alive? It’ll take everybody to do it. Takes (the media) to do it, takes us to do it, takes NASCAR, takes TV, takes everybody in order to get to those people. There are 330 million people out there, we ought to be able to get to 50-100,000 every weekend. That’s what it’s going to take.”

Sage words from a seven-time champion the next time the endless debate reignites about whether there are too many 500-mile races on the schedule.

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There are three tracks remaining in the regular season where Ricky Stenhouse Jr. believes he can earn his third win (and first on an unrestricted track) and one reason why: With two victories locking him into a playoff spot, Stenhouse and crew chief Brian Pattie can afford to gamble.

New Hampshire Motor Speedway, Bristol Motor Speedway and Richmond International Raceway are opportunities to “do something crazy strategy-wise and add another five playoff points” for a victory, Stenhouse told NBC Sports. “I feel that’s our best opportunity to win.”

Even with Roush Fenway Racing still struggling at 1.5-mile tracks, Stenhouse views Kentucky as the first of many chances for stage wins. “We’ll use strategies throughout (at) places like Pocono, Michigan and Kentucky,” he said. “You can play different strategies, give up Stage 2 to win Stage 1 and set yourself up for the win.”

Pattie has targeted Bristol, where Stenhouse has two runner-up finishes (March 2014, August 2016) and five top 10s in nine starts.

“I’m hoping Indy, I’ve got some demons there I need to get rid of, but we have a good shot at Bristol,” Pattie said. “Bristol and Richmond are probably our two best.”

Pattie was the crew chief at Indianapolis Motor Speedway in 2009-10 with Juan Pablo Montoya, who led the most laps in the Brickyard 400 each of those seasons but lost a shot at victory because of a pit speeding penalty and a crash after getting mired in traffic by a decision to pit for four tires.

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NASCAR executive senior vice president and chief racing development officer Steve O’Donnell appeared on Wednesday’s NASCAR on NBC podcast. Besides discussing a possible change in the overtime line, O’Donnell also discussed:

–Attempting to fill the shoes of Mike Helton as the supervisor of day-to-day competition issues;

–A childhood in which he spent several years growing up overseas;

–Dealing with negative feedback as a weekly voice for NASCAR;

–The importance of swagger from drivers;

–An emphasis on technology with the upcoming Gen 7 car;

–The plan for new helmet cams on every driver at races in the future;

–What might change with lug nut monitoring, pit speeds and debris cautions in the future.

The podcast is available on AudioBoom, Apple Podcasts, Stitcher and other podcasting apps.

Emotional year helped inspire Martin Truex Jr. to championship

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Martin Truex Jr. felt he could only do so much in Sunday’s Ford EcoBoost 400. But if he was to win his first career NASCAR Cup championship, he was going to need some help.

Following all of Sunday’s post-victory celebrations, Truex and longtime girlfriend Sherry Pollex joined Krista Voda, Kyle Petty and Dale Jarrett on the NBC stage.

And that’s when Truex revealed he did what he could, but he left the outcome in the hands of a higher power.

“I’ve learned along the way that God has a plan, you never know what it’s going to be and sometimes, it’s your time,” Truex said. “This year felt like our year. Everything went the way we needed it to go. We worked hard, we worked our butts to get here.

“But at the end of the day, there is a higher power. And we worked hard, had faith in each other and had each other’s backs through thick and thin, no matter what it was.

“I’m just so thankful for (owner Barney Visser), his team, what he’s built and believing in me, four years ago when we were just awful. … The whole team is just a big family and it was just meant to be, I guess.

“There was a long time in this race where I thought, ‘This is tough, I don’t know how we’re going to get better,’ but I kept digging and telling them what I needed. Cole made the decision to change his pit strategy, caution comes out and we get the lead, and it’s ‘alright, it’s in my hands. I’ve gotta find it.’

“They were better than me all night long and I found something. I didn’t know if it was there, but I went and looked for it and I found it. Unbelievable.”

Even with the eight wins and now the championship, it’s still been a trying year for Furniture Row Racing. Crew chief Cole Pearn lost his best friend, Jacob Damen, to a bacterial infection in early August at the age of 35.

There also was the loss of team fabricator Jim Watson on Oct. 21, who died of a heart attack while the team was in Kansas City for that weekend’s playoff race.

And then Visser suffered a heart attack Nov. 4 and then underwent bypass surgery two days later. He’s still recovering, so much so that his doctors forbade him from traveling to Homestead and didn’t even allow him to watch the race on TV (he got updates via text throughout the event).

But the most emotional and difficult time of the season for Truex was what Pollex underwent. Pollex had been in remission from ovarian cancer, only to have it recur in early July.

Through Truex’s path to the championship, Pollex has continued to undergo chemotherapy treatment. It was the inner strength from her medical battle that proved to be an inspiration for Truex.

“I thought about this moment so many times but I couldn’t let myself get there because the emotions were just so strong after everything we’ve been through,” Pollex said. “To hear (Truex) say that, he understands now that there’s a bigger picture and God has a bigger plan for us, and that this is where we’re supposed to be, to help and inspire other people at home that are going through any struggle in their life, not just cancer, but everybody’s going through something.

“I feel like God put us in this place for a reason. I don’t want to have cancer, but I do, and I’m going to use my platform to help other people through our foundation and ‘#SherryStrong’ and I think we’ve done that this year.

“I tell him all the time that if you inspire and do things for other people, good things are going to happen to you one day and I truly believe that. I knew that in the end, they were going to come out a winner and it was amazing to be part of it tonight.”

Catch the entire interview with Truex and Pollex in the video above.

Matt Kenseth after potential final Cup start: ‘I did the best I could every week’

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While Dale Earnhardt Jr. gave one of his last TV interviews as a Cup driver in the middle of a loud throng of crew members and fans, Matt Kenseth‘s was typical of the 2003 Cup champion.

After finishing eighth, the 45-year-old driver spoke to NBC’s Kelli Stavast in a much quieter part of pit road by himself.

A week after his emotional win at Phoenix, Kenseth said he “didn’t think about much in the last 20 laps” of the Ford EcoBoost 400, likely the last race of his NASCAR career.

The only thing on his mind was “getting by the 2 car” of Brad Keselowski for one more position.

“Obviously, last week was a magical week or race – to win that race and then this week has been really fun,” said Kenseth, who won his 39th Cup race last Sunday. “The pre-race stuff was really fun. I was glad Katie (wife) was able to get down here and all and having the kids here, my dad, my sister and everybody.

“It was really fun, obviously, what DeWalt did with this paint job and Habitat for Humanity, but doing my rookie paint job was cool as well. So it was a really cool day.”

Kenseth and Earnhardt each drove the paint schemes from their 2000 rookie years. Before the race, Kenseth and Earnhardt’s cars were placed together on the starting grid so the long-time friends could take in the moment together.

Two hundred and sixty-seven laps later, Earnhardt finished 25th, three laps down. Kenseth took his No. 20 Joe Gibbs Toyota to his 327th top-10 finish.

His Phoenix win gave him 181 top fives.

Kenseth was asked what he hoped his legacy, which spans more than 20 years on the NASCAR circuit, would turn out to be.

“Some people are going to like you, some people aren’t,” Kenseth said “Some people are going to respect you, some people won’t. So I mean, whatever people think, they think. I did the best I could every week. Didn’t always do the right thing, that’s for sure, but raced as hard as I could and at the time I always felt like I was trying to do the right thing and gave it my all every time I went to the race track, so that’s all I could do.”

Watch the above video for the full interview.

Cup Championship drivers sound off after Miami finale

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Martin Truex Jr. triumphed over his three championship contenders Sunday night in the Ford EcoBoost 400, claiming the title against Kyle Busch, Kevin Harvick and Brad Keselowski.

The 37-year-old driver earned the title in his 12th full-time Cup season.

NBC talked with all four championship drivers following the race. Watch the above video for Truex’s first interview as a Cup champion. Below are interviews with the three other drivers.

Kyle Busch

Busch may have had the fastest car at the end of the race, but in the closing laps he was held up for an extended period of time by Joey Logano. He eventually got by the No. 22 Ford, but ran out of time to get around Truex and finished second in the race and the championship standings.

Busch shared his frustration with how Logano raced him when he talked to NBC.

Kevin Harvick

Harvick finished fourth in the race and third in the title standings. The Stewart-Haas Racing driver was in the Championship 4 for the third time and put SHR within reach of a title in its first year with Ford. Harvick was the only one of the four title contenders who didn’t lead a lap Sunday afternoon.

Brad Keselowski

Keselowski led one lap in the race and finished seventh in his first time in the Championship 4. Keselowski said the No. 2 team “threw everything we could at it” but couldn’t find enough speed to challenge the Toyotas of Truex and Busch. The Team Penske driver later lamented that non-Toyota teams didn’t have much of a chance to win the title.

What drivers said after season-ending NASCAR Cup race

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Here’s what drivers said after Sunday’s season-ending Ford EcoBoost 400 at Homestead-Miami Speedway:

Martin Truex Jr. – Winner: “I was a mess (after winning).  I couldn’t even talk. I was a wreck thinking about all the tough days, the bad days, the times where I thought my career was over with. Times when I didn’t think anyone believed in me. But the guys, the people who mattered did, my fans, my family and then when I got with this team – they’re unbelievable. They resurrected my career and made me a champion. I don’t even know what to say. … It’s just overwhelming. To think about all the rough days and bad days, the days that couldn’t run 20th, to be here, I never thought this day would come and to be here is so unbelievable.”

Kyle Busch – Finished second: “I mean that’s what happens when you lose in this format, but we gave it everything we had. We gave it our all, so congratulations to the 78 (Martin Truex Jr.). They deserved it probably on every other race but today. I thought we were better. Doesn’t matter though. They were out front when it mattered the most. Just unfortunate for us that that caution came out. It kind of ruined our race strategy and we weren’t able to get back to where we needed to be and then I had to fight way too hard with some other guys trying to get back up through there, but that’s racing.”

Kyle Larson – Finished third: “I wanted to win the race bad, but a good way to end the year. It showed we had a lot of speed all year long and congrats to the No. 78 (Martin Truex, Jr.) team they were the class of the field all year. It is pretty neat to see the top three there they were the three best cars all season. I wish I could have been a part of the final four, but had a little bit of bad luck here lately. It’s nice to see a checkered flag, it’s been about a month since I’ve seen one.”

Kevin Harvick – Finished fourth: “I think when you look at it from the inside out and all the work that everybody went through, the preparation that we went through to get to these playoffs was second to none. It was a championship effort. Just came up a little bit short. Congratulations to Martin (Truex Jr.). Those guys have been the dominant car all year. To go win the race and make it happen at the end they were able to get their car better and win the championship.”

Chase Elliott – Finished fifth: “Yeah, it was solid. To finish fifth in the standings and to run fifth tonight, it definitely was not a win, but from where we were yesterday to how we ran at the beginning of the race and so on, I was pretty pleased with that. … Have some work to do, I’m excited about next year, we have some great things to build on. We will see what next year brings and go from there.”

Joey Logano – Finished sixth: “That was a good night for us. We never quit through the whole year and we end it on a strong note. It is always important to have a good run at Homestead because you have the whole offseason to think about it. … Altogether, I am proud of getting a sixth-place run out of a car that we thought we would struggle to finish 20th with. We made good changes and had something to race with and get to head off on a good note.”

Brad Keselowski – Finished seventh: “We ran as hard as we could and put it all out there and just basically didn’t have enough speed. On the mile-and-a-halves we weren’t as good as the 78 (Truex) and 18 (Kyle Busch) and those guys. This last race coming down to a mile-and-a-half didn’t particularly bode well for us, but my team ran as hard as they could run.  They made some great calls – Paul Wolfe and everybody and put ourselves in position every chance we could to make the most out of the opportunities that existed without just being lightning fast, but it wasn’t there.”

Matt Kenseth – Finished eighth: “Obviously, last week was a magical week or race – to win that race and then this week has been really fun. The pre-race stuff was really fun. I was glad Katie (wife) was able to get down here and all and having the kids here, my dad, my sister and everybody. It was really fun obviously what DeWalt did with this paint job and Habitat for Humanity, but doing my rookie paint job was cool as well. So it was a really cool day. … (On his legacy) Some people are going to like you, some people aren’t. Some people are going to respect you, some people won’t. So I mean, whatever people think, they think. I did the best I could every week. Didn’t always do the right thing, that’s for sure, but raced as hard as I could and at the time I always felt like I was trying to do the right thing and gave it my all every time I went to the race track, so that’s all I could do.”

Ryan Newman — Finished 10th: “What a comeback for us. We battled tight through the corner and loose off. It cost us some valuable track position there in the first stage, but we raced our way back onto the lead lap and that’s when our Caterpillar Chevrolet became pretty sporty. It really responded well during the long green-flag runs so we knew if we kept up with the track, we would stay in the game. To pick up two spots at the end to finish our season and finish 10th, gives us some momentum going into next season. I want to thank all the guys back at the shop at RCR as well as ECR for giving me a car capable of running for a championship.”

Austin Dillon — Finished 11th: “The Dow WeatherTech Chevrolet was pretty good today, so I’m glad we could put a period on the 2017 season with a solid finish. I didn’t have enough grip to run the high line during the race, which is normally the preferred line at Homestead-Miami Speedway, but I felt pretty good running lower on the track. During that last run, we were just too loose to make anything happen. Still, we were able to clinch 11th in the final driver’s point standings, which is pretty cool. I’m proud of everyone on this program and appreciate all of the hard work this year. We’re a bunch of racers and we’ll be back even stronger next season.”

Clint Bowyer — Finished 12th: “Man, the track was a lot slicker than I expected when we started the race. We had a good car, but we were on knife edge all night. First we are too loose, and we made an adjustment and we’d be too tight. It’s hard to believe the year is over. I’m proud of all the people on the No. 14 team. They worked hard this season. We’ll enjoy the off-season and be ready to race again in Daytona.”

AJ Allmendinger – Finished 14th: “We struggled all weekend so I really didn’t know what to expect going into the race. The guys did a good job. They made some changes and the car was at least raceable during the race. … I thought we maximized the race with the best strategy we could have. It’s something to build on. We definitely need to be better, but the stuff we tried this weekend is something to build on and learn from going into next year.”

Ricky Stenhouse Jr. — Finished 15th: “I’m disappointed because I thought we should’ve had a top-10 but unfortunately we hit something on the track that cut our tire,” Stenhouse said. “Our goal the past couple of weeks was to finish in the top 10, and we were close every weekend. This has been a great season for our No. 17 team and I’m definitely looking forward to carrying this momentum into the off-season and kicking off 2018 strong.”

Paul Menard — Finished 16th: “It was nice to finish the season and my time at Richard Childress Racing with a solid finish here at Homestead. The Richmond / Menards Chevrolet was a handful to start, but (crew chief) Matt Borland made a great adjustment and the car came to life. I have to thank Richard Childress and everyone at RCR and ECR for all of the support over the years. We didn’t have the best season, but this is a great group of guys and we have had some fun.”

Trevor Bayne — Finished 19th: “We battled all day. We rallied back after having to make that unscheduled stop under green and never gave up. I want to thank all of my guys on this team for their hard work throughout this entire season. We fought hard and even though tonight’s result wasn’t what we were looking for I am proud of our effort and will be ready to come back stronger in 2018.”

Chris Buescher – Finished 20th: “Decent day starting from the back trying to get up there from the start. This place is a lot of fun, a lot of different grooves. It’s a really interesting place. Interesting enough we were on the bottom all race that seemed to be where we were better. A little bit different than Homestead’s in the past for me. But a top-20 run to finish the year off is not bad. We will look forward to 2018 and hopefully everyone enjoys well deserved time off.”

Erik Jones – Finished 21st (won Rookie of the Year honors): “It was a good year overall. You know we had a lot of good races and a lot of good things that we can look back on and be really proud of. I think back to the races we were in contention to win and shots we had – and it’s just nice in your rookie season to have that chance to win races. Wasn’t the night we wanted tonight, but definitely cool to at least get the accumulation of the year of being the best rookie.”

Dale Earnhardt Jr. – Finished 25th: “I’m not sure what the feeling is (about running his final race). I didn’t cry until I was hugging Rick’s (Hendrick) neck. Man, he’s been like a father to me with the things he’s done for me personally, and in personal stuff. He’s really helped me more than anybody will ever know. And he’s done that for a lot of people and so I will miss trying to make him proud. I know I will still be able to do things that will make him proud because he’s like a daddy. I’ll miss driving his cars and trying to make him proud on the race track. … It’s time for somebody else to get in this car. It’s a great opportunity for Alex (Bowman) and I’m excited to see what he can do.”

Ty Dillon – Finished 26th: “What a rookie year it’s been. I’ve learned so much about myself as a driver. Today wasn’t the ending to the year that we wanted. We had them there at the end and could’ve gotten ourselves a top-15 finish, but I just barley scrubbed the wall and cut the right-rear tire at the very end. … We’ve had a lot of bright spots and some not so bright ones, but that’s our season and it’s one that we will build on for next year. We’re going to grind through the offseason and be ready in Daytona.”

Ryan Blaney – Finished 29th: “It’s been a fun year for sure. It’s a shame it ended not on a high note but it’s been fun to run every week at the racetrack and be competitive. To win a race, that was pretty great. It’s been a fun year overall and its kind of bittersweet to see it come to an end. I’m happy for what’s next to come. I love driving for the Wood Brothers. It’s been a fun three years and I’ll always remember it.”

Danica Patrick – Finished 37th: “I hit the wall in (Turns) 3 and 4 and got some fender rub on the tire and it blew the tire. I went a couple of laps and there was smoke in the car, but they thought it was all right, but it wasn’t (due to fire). What I’m not looking forward to is I have to go sit in my bus and wait for everyone to get done with the race before I can go home. That sucks, but I think that what’s coming ahead is bright for me and for the way it feels, so I’m excited.”

We’ll have more driver quotes shortly. Please check back soon.