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Stewart-Haas Racing, Nature’s Bakery reach settlement that includes sponsorship

NASCAR Sprint Cup Series Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard - Practice

INDIANAPOLIS, IN - JULY 22: Danica Patrick, driver of the #10 Nature’s Bakery Chevrolet, practices for the NASCAR Sprint Cup Series Crown Royal presents the Combat Wounded Coalition 400 at the Brickyard at Indianapolis Motor Speedway on July 23, 2016 in Indianapolis, Indiana. (Photo by Brian Lawdermilk/Getty Images)

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Stewart-Haas Racing announced Friday that it has reached an agreement with Nature’s Bakery that will include the company serving as a sponsor for four Cup races split between Clint Bowyer and Danica Patrick.

Those four races will be announced at a later date.

As part of the agreement, all lawsuits between Stewart-Haas Racing and Nature’s Bakery have been dropped.
Stewart-Haas Racing filed a $31 million breach of contract lawsuit against Nature’s Bakery on Feb. 3. Nature’s Bakery had two years remaining on a three-year contract to sponsor Danica Patrick’s team when the company sent the team a notice of termination on Jan. 19 . Nature’s Bakery was to have paid $15,212,000 each season to sponsor the team.

Nature’s Bakery filed a counterclaim Feb. 25 stating it did not see the return it was led to believe in sponsoring Patrick’s team.

“It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties,” said Brett Frood, president, Stewart-Haas Racing. “Together, we worked diligently to find an equitable solution to our collective challenges.”

“I am a longtime motorsports fan and, particularly, a fan of NASCAR,” said Dave Marson, founder of Nature’s Bakery. “Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement.”

Other parts of the agreement were not revealed.

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