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Carl Long’s first Cup race since 2009 was quite an adventure

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A misspelled word made Carl Long and a potential sponsor the butt of jokes last weekend at Kansas Speedway, but even that didn’t diminish his first Cup race since 2009.

Long misspelled the company’s name when he submitted it to NASCAR for approval. The sanctioning body, which must approve all sponsors, approved Long’s sponsor based on the incorrect spelling.

Long spelled the company’s name Veeoverks, inserting an ‘o’ where there should have been a ‘d’ instead.

NASCAR saw the proper spelling on Long’s car and had him remove it after seeing the products it sold included trace amounts of THC, the principal psychoactive in marijuana.

“I guess I was a laughingstock of a lot of things … but nothing is wrong with people laughing,’’ Long told NBC Sports on Monday. “I made a mistake. If they got a laugh out of it, so be it.

“We got a little press out of it. Probably wasn’t as positive, but it just goes to show that even in the big sport of NASCAR and us racing, there is still that human element and one mistake a ‘d’ to an ‘o’ set off a chain of other stuff and all I can really do is laugh about it.’’

It was part of an adventuresome weekend in his return to the Cup series. He had been out since being unable to pay a $200,000 fine imposed for an oversized engine at what was then called the Sprint Open during the All-Star weekend in 2009. He and NASCAR came to an agreement before this season that allowed him to return to Cup.

Kansas was his first race back in the series since the penalty.

On the way to Kansas Speedway, his hauler was stopped twice at truck scales, once because the hauler’s tag was expired and once for not having the proper state permit. Long said both had been accidentally overlooked. Once rectified, Long and a fellow driver were back on the road.

Once at the track and in the Cup garage for the first time since 2009, Long said he felt at home.

“All the NASCAR officials … all of them were happy,’’ Long said for him to be back. “A bunch of different people from different teams congratulated us.’’

He missed the first practice session because he and his crew had work left on the car but he ran 14 laps in the second practice session. His team was among 11 that did not pass inspection in time to make a qualifying attempt. Since there were 40 cars, he had a spot in the field.

Long finished 31st in Saturday night’s race, two spots off his career high in the series. Long said he got faster as the race progressed and that was one of his goals for the weekend. He finished 11 laps behind winner Martin Truex Jr. but placed ahead of such drives as Ryan Newman and Joey Logano.

He finished a lap behind AJ Allmendinger and two laps behind Chase Elliott.

After loading the car and equipment into the hauler, Long was back on the road, driving the second shift from about 6 a.m. and 1 p.m. Sunday. The hauler arrived at the shop at about 6:30 p.m. Sunday.

Long accomplished his biggest goal of running to the end and his car will be ready to compete in this weekend’s Monster Energy Open. He’ll drive it.

He plans to enter the car — the only Cup car he owns — for the Coca-Cola 600 and says he’s had about dozen inquiries from drivers and companies looking to get involved in his program. He will look to run the car when he can but the focus remains on the two-car Xfinity program he operates out of a 4,750-square foot shop in Statesville, North Carolina.

“It’s always an adventure here. We’re not vanilla, that’s not our flavor,’’ Long said, laughing about his weekend. “Overall, good weekend, proud to be back and now we hope we can build this team and organization to stick it out for a while.’’

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Podcast: Trevor Bayne needs to ‘rebuild his reputation’ as a driver

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In the wake of Wednesday’s announcement that Matt Kenseth would be returning to Roush Fenway Racing in a part-time capacity for the rest of the season, the odd man out was Trevor Bayne.

Kenseth and Bayne will share the No. 6 Ford with Kenseth making his 2018 debut May 12 at Kansas Speedway. What’s in store for them both beyond this season is unknown.

When Kenseth talked with NASCAR America’s Marty Snider after the announcement, he had yet to talk with Bayne about their new situation.

“I’ve known Trevor for a long time,” Kenseth said. “Trevor is a great, great guy. Nobody likes being in the spot he’s in necessarily right now. But I think after he thinks about it for a few days and what he really desires and what he wants out of it, knowing Trevor, I think he’s going to come in and work even harder and try to be better. So I’m looking forward to having that conversation.”

Bayne’s prospects going forward were discussed on the latest NASCAR America Debrief podcast episode with Dale Earnhardt Jr. and Steve Letarte.

Both agreed the 2011 Daytona 500 winner will need to work to “rebuild his reputation” as a driver, with Letarte comparing Bayne’s potential future to the career of JR Motorsports’ Elliott Sadler and Earnhardt likening it to Justin Allgaier‘s.

“Trevor Bayne’s in a position much like Justin Allgaier was in years ago where he’s got a partner that believes in him in AdvoCare,” Earnhardt said. “If I’m him, I’m on the phone with them right now and talking to them, ‘Do you want to work with me in the future, we can go over here and look at this opportunity or look at this opportunity in Xfinity or the Truck Series,’ wherever it is. I would be trying to make sure I have a very strong relationship with them because that’s going to be the key to making any move to continue his driving career.

“He’s unlikely to get an opportunity that’s rewarding without some financial support.”

Earnhardt added: “He has to rebuild his reputation as a race car driver and that’s the only way to do it, is to go win races and run well.”

Letarte said he believes the situation between Kenseth, Bayne and Roush Fenway is “past awkward” given Bayne stats.

Bayne has run in the top 15 in 10.5 percent of the laps run this season. Bayne’s average finish is 23.9 — compared to 19.5 last year — and he ranks 25th in the series in average running position (23.0).

“I think if anybody finds this awkward, then shame on them,” Letarte said. “Let’s just be honest. Stats tell a pretty accurate story. Comparing your teammates, comparing the field, there’s a hundred different ways you can do this. If at any point Trevor Bayne is shocked or anything like that then shame on his own management team and Roush Fenway for leading him down this path of disbelief that everything was going to be ok. Should he be upset? Sure. Emotion comes into it. Is it going to be awkward the first time they meet? Yes. But I think Trevor Bayne should be and I will say is smart enough to realize, ‘the more awkward this is, the worse it probably is for me.’ ”

Letarte also assessed how he viewed Kenseth’s return for the future health of Roush Fenway.

“I love the fact that they didn’t try to put structure around everything,” Letarte said. “Not every road trip can be planned, A -to-B, every stop. Sometimes you have to say, ‘Hey man, it’s cold here, we’re heading south, we’re going to get on 85 and see where we go.’ And that’s what I heard from Roush Fenway. ‘Where we’re at is no good. We’ve been to the right and it’s no good, so we’re going to go to the left and that involves Matt Kenseth. But we are not going to put a lot of structure around this other than – we have a new partner with Wyndham Rewards, thank goodness for coming on board, we appreciate it; Matt Kenseth is going to drive some.’ What I heard: ‘I’m going to do more than just drive.’ Those are all the right things in my mind for a company the size of Roush Fenway’s to try and change directions.”

To listen to this week’s NASCAR America Debrief, click here for Apple Podcasts, here for Stitcher, here for Google Play, or play the Art19 embed below.

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NASCAR America: Dale Earnhardt Jr. reveals secret to Talladega success

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In Wednesday’s edition of NASCAR America, Dale Earnhardt Jr. revealed the secret to his success at Talladega.

“I always made people feel like we were best friends until I didn’t need them anymore,” Earnhardt said. ”To win at plate races, you’ve got to be everybody’s best friend and then turn around and be the biggest jerk you’ve ever been in your life when it matters.”

Describing his 2003 victory in the Aaron’s 499 – his fourth straight win at Talladega SuperSpeedway – Earnhardt walked Jeff Burton, Steve Letarte and Rick Allen through a play-by-play of what he was doing during the final five laps.

Some highlights include:

“I’m getting ready to get some good help from behind. The 48 looks like he’s in trouble, but he jumps in front of the 22 and they get a real good push down the back straightaway. Now, I’ve got no help. I’m freaking out a little bit because their run looks pretty good on the outside.”

“Here, they’re trying to pin me behind the 16, but I wasn’t having anything to do with that and that hurt Ward (Burton) a little bit.”

“I pushed Matt (Kenseth) up way far, so the 48 is waiting, waiting, waiting. They’re thinking about side drafting each other a little bit, but they’re not too sure. Matt goes up there to side draft now, not really paying attention to me. Here I come with a great push from Elliott Sadler to get by them both. That was just luck that Matt wasn’t really paying attention there.”

“I stay in the gas. I never really rode the brake to back myself up to anybody. I always just waited on them to get to me. If I needed the pack to get closer, I would take a longer route; just drive higher in the corner.”

For more insight into Earnhardt’s secret to success, watch the above video.

NASCAR America: Matt Kenseth and Roush Fenway Racing fit perfectly

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Matt Kenseth assuming the driver duties of the No. 6 may be only a part of his future with Roush Fenway Racing.

“Obviously my driving is not the long-term answer for the 6 car,” Kenseth said to NBC’s Marty Snider during Wednesday’s edition of NASCAR America. “Probably will be for the foreseeable future, but not a long-term answer. So I’m looking forward to seeing who the next guys are. Seeing if I can help Trevor, if I can help Ricky – and see if I can be a part of the company, making it better.”

And it was that last comment that raised the eyebrows of the panelists.

“We’ve heard Jack talk recently in the press about how he’s on a transition out of the company,” Dale Earnhardt Jr. said. “He’s looking for somebody or some kind of group of people to come in and carry this company forward. And this could be the first domino, I guess, in that transition.”

Jeff Burton, who raced for Roush from 1996 through August 2004 knows the passion former drivers for the organization still have.

“I wasn’t surprised that Matt said ‘I’m still a part of Roush Racing,’ because of the way Jack runs that program,” Burton said. “When you’re one of his drivers, you’re one of his drivers. He gives you a lot of rope and it makes you take ownership in that company.”

Kenseth’s value to the organization does not only come from the results he will give them on the track, but rather in how he helps them identify potential issues that need to be fixed. As an 18-year veteran, he is the franchise driver they have been looking for – basically since he left Roush after the 2012 season.

“I will raise my hand as one of the people that were very concerned we wouldn’t see a Roush Fenway in four or five years,” Steve Letarte said. “Because, I know they have been trying to get better, but going about it in a way that didn’t excite me. I heard a lot of the same names, a lot of the same people.”

“I was concerned the ingredients were already in the bowl at some point and it didn’t work. When you look at Matt Kenseth, I think he can come in there on a Tuesday and say ‘guys, it’s not motor, it’s aero. Guys, it’s not aero, it’s pit stops.’ He has nothing to prove in his career like the two young drivers do.”

When Kenseth announced his retirement last year, he said he would only return if the opportunity was the right one.

“It’s not just about driving,” Kenseth said. “If it was just about driving, I probably would have been at Daytona. But there’s a lot of other things in the organization. I feel they are definitely on the upswing from where they were two years ago. Even last year, to now. I feel like the cars are running better. I think we’re going to run OK, and I think I can help the organization keep getting stronger.”

Watch the above video for more commentary.

NASCAR America: Dale Earnhardt Jr. explores concussion recovery in new book

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A year to the day after announcing he would retire from full-time NASCAR competition, Dale Earnhardt Jr. revealed an upcoming book about his experiences with concussions, notably the one in 2016 that nearly ended his career.

“Racing to the Finish: My Story” is co-written by ESPN’s Ryan McGee and is scheduled to be published Oct. 16. You can pre-order it now.

Earnhardt revealed the book Wednesday on NASCAR America and explained the inspiration behind it.

The 15-time most popular driver missed the final 18 races of the 2016 season after he began experiencing concussion-like symptoms during the July race weekend at Kentucky Speedway. The symptoms stemmed from a wreck at Michigan International Speedway three races earlier.

Many of the details in the book come from a journal Earnhardt began keeping during his first concussion experience in 2012.

“I don’t think nobody outside (wife) Amy and my doctor knows exactly everything that went on, and how bad it was” Earnhardt said. “There’s a couple of reasons I wanted to write this book. My fans ask me all the time about why I retired early from driving when I probably had a couple of more years. I think this will answer all those questions.”

Earnhardt hopes the book will also help those who have gone through similar situations and felt “helpless.”

“There’s some really, really bad moments, very dark moments,” Earnhardt said of his recovery. “There’s some helpless moments. You want to give up. Luckily, I had a really good doctor that I could call at any hour of the night and talk me off this ledge and help me understand that this is going to get better and tell me that you’ve fixed this in someone else.”

Earnhardt was open during his recovery process, posting videos of himself taking part in exercises to show what he was doing to get back to full strength.

“When I was writing all those notes, I didn’t know why I was writing them other than I was scared of what I was feeling and what I was going through,” Earnhardt said. “If something were to happen to me where I couldn’t articulate these experiences, there they would be.”

Even before his 2016 concussion, Earnhardt revealed he would donate his brain to CTE research.

Watch the above video for more.