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ISC cites attendance decline in recent Cup events; increase in some younger demographics

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International Speedway Corp. reported Tuesday that attendance was down about 7 percent on average for NASCAR Cup events at Phoenix, Auto Club Speedway and Martinsville, but officials are encouraged by increases in some younger demographics.

International Speedway Corp. owns 12 tracks that host NASCAR Cup events, including Daytona International Speedway. The company reported its first-quarter results in a conference call with investor analysts Tuesday. The first quarter covered only the Rolex 24, Daytona Speedweeks and the Ferrari World Finals.

John Saunders, president of ISC, stated that advance ticket sales for NASCAR Cup events at ISC tracks in the second quarter — Richmond, Talladega and Kansas — are down 7 percent.

“We’re seeing the rate of decline slow, which is good news,’’ Saunders said to investor analysts. “We’re just in this transition with new drivers coming online, younger drivers resonating with younger audiences. We’re very committed to the initiatives. We’re starting to see them bear fruit, particularly in the younger demographics.

“I would also point out that both in venue and on broadcast, for the first time, we’re seeing double-digit increases for the 18-34 (category). That bodes very well for us. Some bright spots there but a lot of work to do. We remain optimistic that we’re going to stabilize it and grow it from there.’’

Saunders highlighted some areas that have shown increases. He said TV viewership of the Daytona 500 increased about 5 percent from last year and was up 16 percent for males 18-34.

Saunders cited new series sponsor Monster Energy as helping increase the 18-34 numbers. Saunders also said the Daytona 500 saw an increase of about 5 percent in youth attending the event.

In other ISC matters:

— Saunders was asked if ISC is looking to move a Cup race from one track to another: “Currently, we don’t have any plans to realign a date from one facility to another.’’

— ISC stated that attendance and admission revenues were up for this year Daytona 500. The stands were sold out for a second consecutive year.

— The average ticket price for Cup events during the first quarter (Daytona) increased 3.5 percent to $165.

— ISC’s motorsports revenue in the first quarter was $103.5 million. ISC’s domestic TV broadcast and ancillary revenues were $62.7 million for the first quarter.

— ISC had a decrease of 1.6 percent in net admissions for its events in the first quarter of 2017 (Ferrari World Finals, Rolex 24 and Daytona Speedweeks)

— As of March, ISC states it had sold race entitlement sponsorships for all but three of its Cup events, all but two of its Xfinity events and all but one of its Camping World Truck events this season. At this time last year, ISC had not sold or announced entitlement sponsorships for one Cup and two Xfinity races. ISC expressed confidence at selling its race entitlements this year.

— ISC reiterated that it will spend up to $500 million on existing facilities from fiscal 2017 to fiscal 2021. Included in that is the Phoenix Raceway redevelopment, which is scheduled to be completed in late 2018, the first phase in development at Richmond International Raceway and other improvements at other facilities. The Phoenix project is expected to cost $178 million.

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Starting lineup for Sunday’s Toyota/Save Mart 350 at Sonoma

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Sunday’s main event of the weekend at Sonoma Raceway, the Toyota/Save Mart 350 NASCAR Cup race, will have a definite Chip Ganassi Racing flavor when the green flag drops.

Pole sitter Kyle Larson will lead the 38-car field to the starting line, while CGR teammate Jamie McMurray will be his wing man, alongside on the front row.

Larson is hoping to do the same thing Sunday that he did last Sunday at Michigan: he started from the pole and finished with the win. He and McMurray are in Chevrolets, while Toyotas make up Row 2 with Martin Truex Jr. and Kyle Busch.

Row 3 has the Chevrolet of A.J. Allmendinger and the Ford of Danica Patrick, who will be the highest-starting driver for both Ford and Stewart-Haas Racing. It’s Patrick’s third-best career start in a Cup race, and her highest start since Charlotte in May 2014.

The defending race winner, Tony Stewart, retired at the end of last season from NASCAR Cup competition.

Click here for the full row-by-row starting lineup.

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Elliott Sadler remains No. 1 in Xfinity standings after Iowa race

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Elliott Sadler remains atop the Xfinity Series point standings following Saturday night’s American Ethanol e15 250 at Iowa Speedway.

Sadler finished eighth in what was his 800th career NASCAR start across all three major series: Cup, Xfinity and Trucks.

JR Motorsports drivers own the top three spots in the standings: Sadler holds a 25-point lead over teammate Justin Allgaier and a 57-point edge on another teammate and Saturday’s race winner, William Byron, who is third in the Xfinity standings.

Daniel Hemric is fourth, 146 points behind Sadler, while Ryan Reed is 155 points behind in fifth place.

Click here for Xfinity points report.

MORE: Race results from Saturday night’s American Ethanol e15 250 at Iowa

MORE: William Byron takes first Xfinity win at Iowa, avenges close loss at Michigan

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Race results from Saturday night’s American Ethanol e15 250 at Iowa

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William Byron bounced back from last weekend’s razor-thin loss at the finish line to Denny Hamlin at Michigan to earn his first career Xfinity Series victory Saturday night under the lights at Iowa Speedway.

Byron, who won seven Truck races last season, roared to the front late in the race after a final restart and held on to become the youngest race winner (19 years old) at the .875-mile track in Newton, Iowa.

MORE: William Byron takes first Xfinity win at Iowa, avenges close loss at Michigan

MORE: Elliott Sadler remains No. 1 in Xfinity standings after Iowa race

In a unique backstory to the race outcome, each of the top four finishers recorded Xfinity Series career-best showings, while Dakoda Armstrong tied his career-best Xfinity finish.

Click here for the full results from Saturday’s race.

 

William Byron takes first Xfinity win at Iowa, avenges close loss at Michigan

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One week after missing out on a win by .012 of a second, William Byron broke through for his first career Xfinity victory, capturing Saturday night’s American Ethanol e15 250 at Iowa Speedway.

The 19-year-old Charlotte, North Carolina native’s previous best Xfinity finish was second, when he lost out to Denny Hamlin at the start-finish line in last weekend’s race at Michigan, but Byron would not be denied Saturday night under the lights, becoming the youngest Xfinity winner on the .875-mile track in Newton, Iowa.

In earning his first win in his 14th career Xfinity start, Byron took the lead late in the race and kept a number of drivers at bay in the closing laps. He also qualified for the Xfinity Series playoffs. He also became the first first-time winner in the Xfinity Series this season.

“It feels awesome,” Byron told Fox Sports 1. “I think we had a first- or second-place car, got a little bit loose on one run and then we got back on cycle there at the end and were able to take off. It’s really cool.”

MORE: Race results from Saturday night’s American Ethanol e15 250 at Iowa

MORE: Elliott Sadler remains No. 1 in Xfinity standings after Iowa race

Ryan Sieg finished second, followed Tyler Reddick, Ross Chastain and Dakoda Armstrong.

Sixth through 10th were Michael Annett, Jeremy Clements, JR Motorsports teammates Elliott Sadler and Justin Allgaier, and 10th-place finisher Garrett Smithley.

This was how close Byron lost to Denny Hamlin last weekend at Michigan.

HOW BYRON WON: In much the same way he won several of his seven Truck Series races last season, Byron quietly stalked the leaders through much of the race. Then, following a wreck that involved Christopher Bell, Ryan Reed and Brennan Poole with 32 laps to go, Byron worked his way to the front as the final laps ticked off and won.

WHO ELSE HAD A GOOD RACE: Interestingly, all of the top-four finishers earned their career-best Xfinity showings: Byron (1st), Sieg (2nd), Reddick (3rd) and Chastain (4th), while Armstrong tied his career-best finish (5th).

WHO HAD A BAD RACE: Sam Hornish Jr. came in as the defending winner and kicked off a multi-race deal with Team Penske with this race. He was running in the top-5 when Christopher Bell got into Hornish on Lap 80, sending him into the wall and ending his night. … Seymour, Wisconsin’s Ty Majeski had a good night going in his Xfinity Series debut until he was involved in a solo wreck on Lap 145 that also ended his night.

NOTABLE: Polesitter Christopher Bell won Stage 1, while Brendan Gaughan won Stage 2, his first stage win of the season. … Elliott Sadler made his 800th career NASCAR start across all three major series (Cup, Xfinity and Trucks).

QUOTE OF THE RACE: “We had four fresh tires and I just feel like we should have had a victory. I thought the odds were in our favor. … I feel like we gave one away here. It’s going to be a tough one to swallow.” – Third-place finisher Tyler Reddick.

WHAT’S NEXT: Firecracker 250, June 30, 7:30 p.m. ET, Daytona International Speedway.

Follow @JerryBonkowski