Busch began selling the shirts the week after the Cup Series race at Phoenix Raceway, where he repeatedly told reporters “Everything is great” after his meeting with Logano and NASCAR about their pit road fight at Las Vegas Motor Speedway.
On the shirt, the slogan replaces “is” with Busch’s No. 18. Busch is selling the shirt for $22 – a dig at Joey Logano’s car number – at rowdybusch.com. All proceeds benefit the work done by the Kyle Busch Foundation.
“Everything is great. Always has been, forever will be,” Busch said Friday at Martinsville Speedway when asked about how much funds the shirt had raised. “Sales are up over 30 grand so far in just, what, two weeks. A lot of great fan support from that. It’s been awesome. A really neat deal for the fans to be as supportive of it.”
The mission statement of Busch’s foundation is “empowering children, families and communities to overcome hardship by providing essential tools (financial, material and experiential) to allow them to live their best lives possible.”
One of the foundation’s program, the “Bundle of Joy Fund,” is a monetary award for in-need families struggling with infertility.
“Whether you agree with it or don’t agree with it, it doesn’t matter,” Busch said. “It’s just for a great cause. So we appreciate that. For what (wife) Samantha (Busch) and I believe in with our charity aspects, the things that we do with the Kyle Busch Foundation, it’s going to go to a lot of use. Samantha, if I got asked this question, she’d ask me to say thank you to all the fans out there for their willingness to donate and support our cause.”
This isn’t the first time a Joe Gibbs Racing driver has used the sales of a shirt to raise money for a good cause.
In 2015, when Matt Kenseth was suspended two races for intentionally wrecking Logano at Martinsville, teammate Denny Hamlin sold a “Free Matt” shirt with sales going to his foundation, which works with the Children’s Hospital of Richmond at VCU, the Cystic Fibrosis Foundation and the Medical University of South Carolina.