Coming on the heels that its PEAK brand will be entitlement sponsor of NASCAR’s Mexico Series, Old World Industries announced Tuesday a multi-year partnership with Joe Gibbs Racing.
The suburban Chicago company’s PEAK and BlueDEF branded products will serve as primary sponsor for two NASCAR Cup races for Matt Kenseth’s No. 20 Toyota Camry, and one Xfinity Series race for Daniel Suarez’s No. 18 Toyota Camry.
PEAK will sponsor Kenseth in this Sunday’s race at Las Vegas Motor Speedway and the March 26th race at Auto Club Speedway in Fontana, California.
It will also serve as a season-long associate sponsor on Kenseth’s Monster Energy NASCAR Cup Series car.
As for Suarez, his Xfinity car will be sponsored for the May 6 race at Talladega, as well as be an associate sponsor for other Xfinity races Suarez will compete in this season.
Suarez won the Xfinity Series championship last season and has moved up to the NASCAR Cup series this season. However, he will continue to run in a number of Xfinity events, as well.